Tag Archives: NBCUniversal

New Disruptors in Media….Understanding Sharknado 2: The Even More Social One

Syfy’s Sharknado and Sharknado 2 has taken the social media by storm over the past few years.  The buzz and tremendous media coverage drove viewership for the movie and it’s encore, Sharknado 2, into the social media stratosphere.   Ashlee Gouldstone, VP, Syfy and Digital Research, NBCUniversal tells us what was in Syfy’s secret sauce that generated unprecedented buzz for a brand new Science Fiction show that no one had ever heard of.





Understanding The Success Behind Sharknado

How did a tornado full of sharks become such an explosive hit?  For starters, there were over 385, 502 social media mentions that drove significant traffic to the site where you could view the trailer (content).  Once the show launched Sharknado was receiving approximately 5000 tweets in a given episode (that scary chainsaw scene helped activate social media responses).  The Twitter-sphere went wild! Sharknado had more tweets than Kim Kardashian (and that’s saying a lot!).

Sharknado took on a life of its own:  Television and social media drove the ratings and continued interest in the show.  Niche and industry influencers ignited the conversation and kept Sharknado alive on Twitter.  Plus, let’s be honest, we all have a fascination with sharks-whether good or bad. It also appealed to a wide range of audiences and was a show that families could enjoy together.

Sharknado 2 Plan:  “Nudge don’t Shove” was Syfy’s motto.  Syfy tapped into the Today’s Show, and the strong continuous tweets by actress Tara Reid (who’s in the show) and other top actors who tweeted info on the show. Celebrities and brands getting into the action to promote the show helped give Sharknado tremendous lift and visibility.  This had a dramatic impact on driving new audiences to the show.  They even created a Sharknado 2 app which also increased engagement and helped to drive viewership.  Syfy was smart.  They tapped into every tool in their tool kit, and took a creative, consistent, methodical approach to generating buzz.

Lessons learned from Sharknado

Niche and industry influencers ignited the conversation.  Placement in Daily News, Deadline, USA Today and jokes and parodies by Jimmy Kimmel and other famous talk show hosts helped generate immediate buzz.   Sharknado has broad audience appeals across many demographic categories making it a feel-good success story.

Stay tuned…. Sharknado 3 coming out summer of 2015.

Kerry Inserra is Managing Partner and Co-Founder of Zip2Media, a media planning and buying agency located in the San Francisco Bay Area. Zip2Media focuses on social media, SEO, SEM, traditional media, sports marketing and blogging.  Kerry has worked for CBS Radio/Television, ABC Radio/Television and Disney.  Follow her @kinserra or email her at Kerry@Zip2Media.com.

NBCUniversal Encourages You to ‘Watch TV without a TV’

Looking to drive interest in its growing TV Everywhere products, NBCUniversal has recently launched a campaign spanning its 14 cable channels. The campaign, ‘Watch TV without a TV,’ will be backed by digital and on-air promos across NBCU’s portfolio and will focus on how consumers can access content across those channels and brands on connected devices as part of their existing TV subscriptions.
According to Multichannel News, the campaign ran from Dec. 26, 2014 through Jan. 1, 2015, and showcased existing TVE apps from NBCU’s lineup, including E! Now; USA Now; NBC Entertainment; NBC News, Bravo Now; CNBC; Esquire Now; Golf Live Extra; MSNBC; NBC Sports Live Extra; Oxygen Now; Sprout Now; Syfy Now, and Telemundo Now. 
The new TVE consumer campaign will be ‘laser focused on driving web traffic, mobile downloads, video views and increased engagement across NBCUniversal’s brands,’ NBCU said. Developed in partnership TBWA/Chiat/Day NY, the campaign will also feature social media components, including the #TVwithoutTHETV Twitter hashtag.
‘NBCUniversal has some of the most iconic brands in TV, so it is only natural that as TV viewing evolves into digital platforms, we as a company continue to expand our strategy, creating broader TV Everywhere options for our consumers,’ said Alison Moore, GM and EVP, TV Everywhere, NBCUniversal, in a statement. ‘With the unyielding support of the company’s vast portfolio of brands, this groundbreaking marketing campaign will heighten consumer awareness of the variety of ways viewers can watch both their beloved favorite shows and exciting new shows across multiple digital platforms right now and on their own time.’  

About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.

The Media Insights & Engagement Conference Brochure Now Available

“This conference hit the rare trifecta of top quality
attendees, inspiring speakers and great organization. Looking forward to the
2015 event.” – Tom Ziangas, SVP Research, AMC Networks

Tom’s not the only one looking forward to the 2015 event, we’re excited to be
able to present you with your first look at The
Media Insights & Engagement Conference
brochure. Download the agenda
now: http://bit.ly/1B1I5J1

The Media Insights & Engagement Conference is the industry’s must attend
event for next generation research & engagement strategies helping you
overcome challenges and decipher the future of media. Featuring best practices
and lessons learned from ESPN, ABC TV, Netflix, NBCUniversal, Revolt TV, AOL,
Yahoo!, Warner Brothers, GroupM, HBO Latin America, AMC Networks, Aereo,
Viacom, Clear Channel, Google, Discovery Communications, Turner Broadcasting,
Univision & more. Download the brochure for the full speaker line up:  http://bit.ly/1B1I5J1

The Media Insights & Engagement Conference 2015
February 3-5, 2015 // The Westin San Diego // San Diego, CA

What’s New for 2015?
  • The State of the Industry: Deciphering the Future Keynote
    Panel hosted by David Poltrack, Chief Research Officer, CBS Corporation, Howard
    Shimmel, Chief Research Officer, Turner Broadcasting & Liz Huszarik, EVP,
    Media Research & Insight, Warner Bros
  • A Call to Action for Millennials: Boost Your Skill Building
    and Professional Development Master Class facilitated by Tom Ziangas, SVP
    Research, AMC Networks and Jess Aguirre, SVP Research & Media Planning,
    Crown Media Family Networks
  • Rising Stars vs Experienced Leaders Interactive Session, giving
    an inside look at the power of both rising stars and experienced researchers as
    they try to tackle the issues the industry faces today.
  • Uncover the Changing Face of America and what it means for
    your viewership with insights from Marilyn Stephens, Data Dissemination
    Specialist, Media Lead, US Census Bureau, Julie Zwissler, SVP, Marketing &
    Partnerships, MNet America, Stephanie Yates, VP, Research, TV One and Michele
    Meyer, VP, Network Research, Univision
  • The Media Insights & Engagement Case Study Competition
    & Awards. Submit your innovative, results-driven research methodologies and
    applications to be reviewed by our judges. Winners will be announced at the
    event!

And much, much more!
Download the
conference brochure for the complete program: http://bit.ly/1B1I5J1
Join us in February to explore the new world of
multi-platform, hyper-viewing in the post-disrupted media landscape to
accelerate new insights and create future partnerships.

We hope to see you there!

Mention code MEDIA15LI and save 15% off the standard
rate. Register today:
http://bit.ly/1B1I5J1
All the Best,
The Media Insights and Engagement Conference Team
@_MediaFusion
#MediaInsights15

The Media Insights & Engagement Conference Brochure Now Available

“This conference hit the rare trifecta of top quality attendees, inspiring speakers and great organization. Looking forward to the 2015 event.” – Tom Ziangas, SVP Research, AMC Networks

Tom’s not the only one looking forward to the 2015 event, we’re excited to be able to present you with your first look at The Media Insights & Engagement Conference brochure. Download the agenda now: http://bit.ly/1sbalEc

The Media Insights & Engagement Conferenceis the industry’s must attend event for next generation research & engagement strategies helping you overcome challenges and decipher the future of media. Featuring best practices and lessons learned from ESPN, ABC TV, Netflix, NBCUniversal, Revolt TV, AOL, Yahoo!, Warner Brothers, GroupM, HBO Latin America, AMC Networks, Aereo, Viacom, Clear Channel, Google, Discovery Communications, Turner Broadcasting, Univision & more. 


Download the brochure for the full speaker line up:  http://bit.ly/1sbalEc

The Media Insights & Engagement Conference 2015
February 3-5, 2015 // The Westin San Diego // San Diego, CA


What’s New for 2015?
The State of the Industry: Deciphering the Future Keynote Panel hosted by David Poltrack, Chief Research Officer, CBS Corporation, Howard Shimmel, Chief Research Officer, Turner Broadcasting & Liz Huszarik, EVP, Media Research & Insight, Warner Bros
A Call to Action for Millennials: Boost Your Skill Building and Professional Development Master Class facilitated by Tom Ziangas, SVP Research, AMC Networks and Jess Aguirre, SVP Research & Media Planning, Crown Media Family Networks
Rising Stars vs Experienced Leaders Interactive Session, giving an inside look at the power of both rising stars and experienced researchers as they try to tackle the issues the industry faces today.
Uncover the Changing Face of America and what it means for your viewership with insights from Marilyn Stephens, Data Dissemination Specialist, Media Lead, US Census Bureau, Julie Zwissler, SVP, Marketing & Partnerships, MNet America, Stephanie Yates, VP, Research, TV One and Michele Meyer, VP, Network Research, Univision
The Media Insights & Engagement Case Study Competition & Awards. Submit your innovative, results-driven research methodologies and applications to be reviewed by our judges. Winners will be announced at the event!
And much, much more!
Download the conference brochure for the complete program: http://bit.ly/1sbalEc

Join us in February to explore the new world of multi-platform, hyper-viewing in the post-disrupted media landscape to accelerate new insights and create future partnerships.

We hope to see you there!

Mention code MEDIA15LI and save 15% off the standard rate. Register today: http://bit.ly/1tXjYsp
All the Best,
The Media Insights and Engagement Conference Team
@_MediaFusion
#MediaInsights15

Your Exclusive Look at The Media Insights & Engagement Conference Speaker Line Up

Earlier this year, The Media Insights & Engagement Conference broke records with its inaugural event, uniting hundreds of research and insights professionals across the media industry. In 2015, The Media Insights & Engagement Conference will be your industry’s meeting place to explore new opportunities with insights-rich decision making.
Download the 2014 Executive Summary for a look at what you can expect at The Media Insights & Engagement Conference 2015: http://bit.ly/1yrb5Zt
The Media Insights & Engagement Conference 2015
February 3-5, 2015 // The Westin San Diego // San Diego, CA

Introducing The Media Insights & Engagement Conference Keynotes to Date:
ROI for Social Media Marketing
B. Bonin Bough
VP of Global Media &
Consumer Engagement
Mondelez International
Build Habit Forming Products
Nir Eyal
NirAndFar.com
Author, Hooked: How to Build Habit-Forming Products   
Making Data More Meaningful
Charles Kennedy
Former EVP, Research & Insights,
NBCU Cable
Entertainment Group
PLUS groundbreaking thought-leadership covering Cross Platform Measurement, Research & Insights, the Future of Content, the Changing Face of America, New Disruptors, TV Everywhere, Evolving Business Models & Partnerships, Understanding Viewer Behavior and more, from:
  • Bryon Schafer, SVP, Media Research and Insights, Warner Bros. Television Group
  • Dave Kaplan, VP, Bravo Media Research, NBCUniversal
  • Jake Katz, VP, Audience Insights & Strategy, Revolt TV
  • Tony Marlow, Head of Category Insights, Yahoo!
  • Stephanie DiVito, Director, Audience Research, ESPN
  • Christian Kiugel, VP, Consumer Analytics & Research, AOL
  • Graeme Hutton, SVP, Group Partner, Research, Universal McCann
  • Karen Ramspacher, SVP, Research and Insights, Participant Media
  • Ashlee Gouldstone, VP Research, NBCUniversal
  • Justin Fromm, Executive Director, Research, ABC TV

Don’t just take our word for it, see what the industry’s had to say:

“This was indeed the best conference I’ve attended in the past 5 years.” – Daniel Marcu, VP, Research & Insights, IFC
“You know the standard saying about conferences, ‘i.e. “if I take home one or two new ideas, this will be worth it?” Well – I think this sets a new standard. I’ve got three or four new ways of thinking about my work, communications and the world.” – Barry Stoddard, Vice President, Research, Disney ABC Television Group

Mention code MEDIA14BL & Save 15% off the standard rate. Register Today: http://bit.ly/1yrb5Zt

Cheers,
The Media Insights and Engagement Conference Team
@_MediaFusion
#MediaInsights15 

Kim Rivielle on Media Insights & Engagement

As we embark on the inaugural Media Insights & Engagement Conference, I feel the same sense of excitement I felt back when The Market Research Event (TMRE) was first breaking ground. The buzz is contagious.
The market has embraced the event and declared this too would become the industry’s must attend and for that I am grateful for all those who pitched in to make it possible. I look forward to celebrating the success of another industry summit ripe for growth while advancing the knowledge, relationships and innovation for rising stars and trailblazers in the media space.

Hundreds of media executives, over 65% from the client-side, will uncover what it takes to drive innovation and influence smarter decisions as it relates to the industry at The Media Insights & Engagement Conference in Miami, FL, on Jan. 29-31.  Download the brochure here.

Take a look at just some of the companies already confirmed to participate:
A+E Networks
AMC Networks
AOL
BBM Canada
BET Networks
Bravo
CBS Corporation
Clarion Research
Comcast Spotlight
Country Music Association
Creative Artists Agency
CW Television Network
DirecTV Latin America
Discovery Communications
Dragon Rouge Innovation
Dreyfus Media Advisors
dunnhumbyUSA
eCGGlobal Solutions
ESPN
Eurodata TV Worldwide
Facebook
Feldman Research Lab
Fidelity Investments
Food Network
Forrester
Food Network
Fox Networks Group
Frank N. Magid & Associates
Fuse Networks LLC
FUSION
Future Research Consulting
GfK Media
Google Consumer Surveys
Hallmark Channel
HBO
HBO Latin America          
HUB Entertainment Research
IFC & Sundance Channel
InsightExpress
Intelligence Group
Interpret
Ipsos MediaCT
Keller Fay Group
Knowledgeworks
Latitude Research
Leichtman Research
Lieberman Research
Luth Research
MarketCast
MediaMorph
Meredith Corporation
Miner & Co Studio
MTV Networks
National Geographic Society
NBCUniversal
Nestle USA
NetBase
Netflix
Nickelodeon
Nielsen Co
Nielsen Entertainment Television
Nielsen NRG
Norman Hecht Research Inc.
nuvoTV
Participant Media/pivot
Phoenix Marketing International
Radius Global Market Research
Redbox
Rentrak Corporation      
RLS Media Consulting Llc
Sci Futures
Science Channel
Screenvision
Scripps Networks
Showtime Networks
SNL Kagan
Sony Computer Entertainment
Sony Pictures Television
Sveriges Utbildningsradio AB
th13teen
The Intelligence Group
The Nielsen Company
The Oprah Winfrey Network
The Social Guide
The Weather Channel
Time Inc.
Time Warner Inc.
Turner Broadcasting
TVB
TV One
TV Media Insights
Twitter
UP TV
Univision Communications
Viacom Media Networks
Vision Critical
Vubiquity
Warner Bros Interactive Entertainment
Warner Brothers Media Research & Insights
We TV
Weiner, Edrich, Brown
WEtv

Join us later this month and take the first steps to move your industry forward.

All the best,

Kim Rivielle
Managing Director,
Marketing & Business Strategy Division, IIR

Save 15 % off the standard rate when you register: MEDIA14BLOG
www.mediainsightsconference.com
Email: register@iirusa.com
Phone: 888.670.8200 or 941.554.3500 (Int’l)

Who’s Meeting at the World’s Best Insights Event for the Media Industry?

…it’s being called the next TMRE. That’s right, industry leaders have dubbed The Media Insights & Engagement Conference as the ‘World’s Best Insights Event for the Media Industry’. Don’t miss out on this opportunity!

For three days, next month, gather with the best minds in the industry to unlock new insights to drive growth and influence smarter decision making, specifically as it relates to media engagement. Challenge your thinking, accelerate new ideas and create the partnerships of tomorrow.  Download the brochure for full agenda.

See who’s already signed up to attend:
A+E Networks
AMC Networks
AOL
BBM Canada
BET Networks
Bravo
CBS Corporation
Comcast Spotlight
Creative Artists Agency
CW Television Network
DirecTV Latin America
Discovery Communications
Dragon Rouge Innovation
Dreyfus Media Advisors
dunnhumbyUSA
eCGGlobal Solutions
ESPN
Eurodata TV Worldwide
Facebook
Feldman Research Lab
Fidelity Investments
Food Network
Forrester
Frank N. Magid & Associates
Fuse Networks LLC
Future Research Consulting
GfK Media
Google Consumer Surveys
Hallmark Channel
HBO
HBO Latin America
HUB Entertainment Research
IFC & Sundance Channel
Interpret
Ipsos MediaCT
Leichtman Research
Lieberman Research Worldwide
Luth Research
MD Anderson Cancer Center
Miner & Co Studio
MTV Networks
National Geographic Society
NBCUniversal
NetBase
Netflix
Nielsen Co
Nielsen Entertainment Television
Nielsen NRG
Norman Hecht Research Inc
nuvoTV
Participant Media
Radius Global Market Research
Redbox
Rentrak Corporation
RLS Media Consulting LLC
Sci Futures
Screenvision
Scripps Networks
SNL Kagan
Sony Computer Entertainment America
Sony Pictures Television
th13teen
The Intelligence Group
The Nielsen Company
The Oprah Winfrey Network
The Social Guide
The Weather Channel
Time Inc.
Time Warner Inc
Turner Broadcasting
TV Media Insights
Twitter
Univision Communications
Viacom Media Networks
Vision Critical
Vubiquity
Warner Bros Interactive Entertainment
Warner Brothers Media Research & Insights
We TV
Weiner, Edrich, Brown
WEtv

Join us in January and take the first steps to move your industry forward.

See Who Has Signed Up for the World’s Best Insights Event for the Media Industry

…it’s being called the next The Market Research Event. That’s right, industry leaders have dubbed The Media Insights & Engagement Conference as the ‘World’s Best Insights Event for the Media Industry’. Don’t miss out on this opportunity!

For three days, next month, gather with the best minds in the industry to unlock new insights to drive growth and influence smarter decision making, specifically as it relates to media engagement. Challenge your thinking, accelerate new ideas and create the partnerships of tomorrow.  Download the brochure for full agenda.

See who’s already signed up to attend:
A+E Networks
AMC Networks
AOL
BBM Canada
BET Networks
Bravo
CBS Corporation
Comcast Spotlight
Creative Artists Agency
CW Television Network
DirecTV Latin America
Discovery Communications
Dragon Rouge Innovation
Dreyfus Media Advisors
dunnhumbyUSA
eCGGlobal Solutions
ESPN
Eurodata TV Worldwide
Facebook
Feldman Research Lab
Fidelity Investments
Food Network
Forrester
Frank N. Magid & Associates
Fuse Networks LLC
Future Research Consulting
GfK Media
Google Consumer Surveys
Hallmark Channel
HBO
HBO Latin America
HUB Entertainment Research
IFC & Sundance Channel
Interpret
Ipsos MediaCT
Leichtman Research
Lieberman Research Worldwide
Luth Research
MD Anderson Cancer Center
Miner & Co Studio
MTV Networks
National Geographic Society
NBCUniversal
NetBase
Netflix
Nielsen Co
Nielsen Entertainment Television
Nielsen NRG
Norman Hecht Research Inc
nuvoTV
Participant Media
Radius Global Market Research
Redbox
Rentrak Corporation
RLS Media Consulting LLC
Sci Futures
Screenvision
Scripps Networks
SNL Kagan
Sony Computer Entertainment America
Sony Pictures Television
th13teen
The Intelligence Group
The Nielsen Company
The Oprah Winfrey Network
The Social Guide
The Weather Channel
Time Inc.
Time Warner Inc
Turner Broadcasting
TV Media Insights
Twitter
Univision Communications
Viacom Media Networks
Vision Critical
Vubiquity
Warner Bros Interactive Entertainment
Warner Brothers Media Research & Insights
We TV
Weiner, Edrich, Brown
WEtv

Join us in January and take the first steps to move your industry forward.