Tag Archives: Nate Silver

Nate Silver on What We Really Know vs. What We Think We Know at Future of Consumer Intelligence

World Renowned Statistician and Future of Consumer Intelligence keynote Nate Silver, has shared that “people sometimes have difficulty picking out the reality, or signal from the noise. The result, there is a widening gap between what we really know and what we think we know.”

With so much transformation in the financial services industry today, it’s more important than ever to truly know your consumers, not just think you know them.

The Market Research Technology for Financial Services Symposium, a highlight of The Future of Consumer Intelligence event, presents the knowledge and tools for collecting real-time insights to truly understand your customer. From big data, to social media, to the mobile wallet, The Future of Consumer Intelligence covers everything you need to know.

Keynote Spotlight-

The Future Consumer: An Adapting Force to Take into Account for Your Corporate Strategy
Jaspar Roos, Chief Inspiration Officer, ABN AMRO

Consumers are getting impatient and are starting to take control over production and consumption processes. How can you cope with these emergent developments? Can you create a dynamic corporate strategy that fits these patterns? The future belongs to those who are agile.

Jaspar will do a beginning to end exploration of how to leverage trends and methodological innovation to get to the heart of the future consumer. This keynote will challenge the audience to think about consumers in a different way.

Download the conference brochure for the full agenda.

Together, let’s embrace new opportunities and new ways of thinking about our industry.

The Insights Event You Cannot Afford to Miss is Only 2 Weeks Away

The Future of Consumer Intelligence is Less Than One Month Away (and we’re right in your backyard!)

Here is what you will miss out on if you don’t register today:

An EXCLUSIVE KEYNOTE from Nate Silver, World Renowned Statistician

Networking with MORE THAN 250 RESEARCH, INSIGHTS, DATABASE & CRM Professionals

LATEST TRENDS including Big Data, Data Visualization, Prediction Science & more

50+ Research & Insights Experts sharing their BEST PRACTICES, TECHNIQUES & LESSONS LEARNED

Full day symposia on NEW & EMERGING TECHNOLOGIES and how they’ll impact your research teams

Virgin Online presents on CREATING ENDURING LOYALTY IN A CONNECTED WORLD

All new focus on RELATIONAL DATABASE STRATEGY – engage, build and deepen your customer relationships for more profitable outcomes

MARKET RESEARCH FOR FINANCIAL SERVICES is back, this time with a focus on game-changing technology

CULTURE TRACKING & HUMAN TECHNOLOGY from Coca-Cola, plus BIG DATA from Rick Smolan, creator Human Face of Big Data

Download the conference brochure for the full agenda.

Together, let’s embrace new opportunities and new ways of thinking about our industry.

We hope to see you in San Francisco.

How to Uncover Insights from Big Data in Financial Services?

Big Data
 (Photo: Kevin Krejci)

Knowing your customers is important for every sector but for financial services it is a must. There’s always been vast amounts of data – but as channels become more blurred and competitors fight for the most valuable customers – what opportunities exist in synthesizing all the information in such a way to humanize the data and more deeply understand your segments?

The Market Research Technology for Financial Services symposia, a highlight of The Future of Consumer Intelligence Event will share best practices on leveraging big data and analytics to engage, build and strengthen your customer relationships and drive business results.

Find out how financial institutions can:
‘ Leverage trends and methodical innovation to get to the heart of the future consumer
‘ Generate a competitive advantage through the use of big data and analytics
‘ Understand and excel in a mobile-drive market
‘ Use new operating models like the cloud, big data, collaboration and innovation to increase efficiency
‘ Identify the adoption rates and opportunities for growth of consumer use of the mobile wallet

Plus, don’t miss World Renowned Statistician Nate Silver sharing insight into Big Data and Predictive Analytics (and how he accurately predicted the outcome of all 50 states during the 2012 presidential election!)

Download the brochure for the complete conference program. Register today to secure your spot for this exclusive presentation, plus save 15% off!

Related articles

UBS, MasterCard & American Family Insurance Share the Future of Market Research

The producers of The Market Research Event and Market Research for Financial Services are thrilled to debut The Market Research Technology for Financial Services Symposia at the Future of Consumer Intelligence.

Focusing on the impact of technology on the financial services industry specifically, speakers will share insight and best practices on the mobile wallet, consolidation, leveraging social, consumer intelligence data and more.

Download the brochure for the full agenda.

Featured Sessions:

The Future Consumer: An Adapting Force to Take into Account for Your Corporate Strategy
Jaspar Roos, Chief Inspiration Officer, ABN AMRO

New Realities for Financial Services
Richie Etwaru, Director, Group GTO Office, UBS

Left Brain/Right Brain: Generating Insights in the Quest for Consumer Preference and Affection
Carlos Jose Fonseca, Senior Vice President, Group Head, Marketing Strategy, Planning and Analytics, MasterCard Worldwide

Data into Action
Matt McCombs, EVP Sales and Strategic Direction/Chief Operating Officer, DHCU Community Credit Union

Leveraging Research to Find Relevance
Telisa Yancy, Advertising Director, American Family Insurance

And more. Download the conference brochure for the full program.

PLUS! Don’t miss our highly anticipated keynote from Nate Silver. His 100% accuracy in calling all 50 states during the presidential election is historic. He’s doing just a handful of talks in 2013 so hearing him will be a once in a lifetime opportunity.

Register today to secure your spot for this exclusive presentation, plus save 15% off!

Rick Smolan Shares Major Changes Revolutionizing the Research Industry

 Rick Smolan, (Photo: Wikipedia)

“It’s like you spent your whole life looking through one eye and all of a sudden you open a second eye. You’re not just getting more vision. You’re getting another dimension.” 

The Future of Consumer Intelligence Keynote Rick Smolan, Creator, Human Face of Big Data identifies how these historical changes are revolutionizing the research and intelligence profession as a whole.

“The ability to gather information, process it, visualize it and then respond to it while it’s still happening is something we’ve never been able to do before.”
 
The Future of Consumer Intelligence enables you to respond to this shift in a big way by exploring the emerging technologies and methodologies that can used to collect, analyze and evaluate consumer and marketplace intelligence in real time.

At The Future of Consumer Intelligence find out how you can leverage big data and analytics to engage, build and strengthen your customer relationships.

Joining Rick at the event is a world-class speaker line-up, including:

‘ Nate Silver, Founder, FiveThirtyEight.com
‘ Tom LaForge, Global Director, Human & Cultural Insights, The Coca-Cola Company
‘ Alex Hunter, Former Head, Virgin Online
‘ Joshua Kantar, Vice President, Total Rewards, Harrah’s Entertainment
‘ Eric Lucan, Director, CRM Strategy, Kimpton Hotels & Restaurants
‘ Dinesh Mathew, Insights and Market Research Analyst, Market Trends and Product Innovation, Intel Corporation
‘ Joanne McDonough, Senior Director, Consumer & Market Intelligence, Heineken USA
‘ And more. Click here for the full speaker list.

Download the conference brochure for the full conference program.

Register today to secure your spot and save 15% off the standard rates. Use code FOCI13BLOG to register and save 15% off.

Idea Gathering: Customer Experience News – Big Buzz about Big Data

Not just hearing, but translating innovations and insights is a huge part of the value of the Total Customer Experience Leaders Summit. Our unique idea gathering wrap-ups between sessions facilitate alignment of customer strategy inspiration with business relevant actions and have been one of our most highly rated features in the past.

Here on the blog, we’ll be presenting weekly idea gathering wrap ups of some of our favorite customer experience strategy, design and alignment news and views.  This week, let’s talk about what seems to be a huge hot topic for 2013: Big Data.

“Big Data” has made an appearance on a lot of year-end and year-to-come lists as a hot topic to watch. CMS Wire named 2013 “The Year of the Customer and Rise of the Data Driven Marketer.” and Temkin group included “‘Big data’ predictive insights.” in their list of 13 Customer Experience Trends to Watch in 2013.

In 2013 Predictions: The impact of big data for carriers in 2013 on RCR Wireless News Robert Rich, Managing Director, TM Forum Insights Research wrote that “big data is certainly among the most important forward looking topics for business and IT organizations in service providers today, and it will remain among the top issues/initiatives for the foreseeable future, including of course 2013.” 1to1media published “The Customer Experience Crystal Ball: Predictions for 2013” and noted that “organizations continued to grapple with the gargantuan amounts of customer data” in 2012.”

But back in December, Kerry Bodine, vice president and principal analyst at Forrester Research wrote on the 1to1media blog “Companies that become mesmerized by Big Data put themselves at risk of spending enormous amounts of time and money amassing new data sources — and, in the process, forgetting that research methods like observation and one-on-one interviews even exist. This has the potential to create a large, and exceedingly expensive, blind spot.”

Here on the blog, I recently spoke with TCEL keynote Chris Frank about data in our Customer Experience Experts podcast series.

This week also saw data expert, Nate Silver, the founder of FiveThirtyEight, taking questions in a Reddit Ask Me Anything thread.

Lastly, our current LinkedIn poll is looking for your opinions on customer data: vote today!

For more conversation on topics like this, join us at the Total Customer Experience Leaders Summit: register as a reader of our blog with code TCEL13BLOG to save 15% off the standard registration rates. Visit the webpage to register today.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She is the voice behind the Total Customer Experience Leaders Summit on Twitter, Facebook and LinkedIn. She may be reached at mleblanc@iirusa.com