Tag Archives: Nashville Tennessee

TMREtv Video: The State of Brand Insights and Engagement in Market Research

Market Research is undergoing a transformation, engagement and insights are key to successful data capture that can truly become a catalyst for impact within your company. This video medley shows a medley of key
points from thought leaders throughout the event from 2013. This video is brought to you by TheMarket Research Event (TMRE)


  • Time Wasters & Gamification:
One billion people spend at least one hour playing a video
game every day.

  • Transforming Problem Solving:
‘Design thinking is one of the most critical components for
  • Devices and Tech Innovation:

In 1975, we spent 16 hours a week in front of a screen, last year
it was 44 hours.

About the Author:

Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

TMRE ’13 Video Presentations Now Available

We encourage you to check out these eight full session videos from TMRE 2013, they feature the following prominent speakers that are focused on the business value of research:

1. Marc C. Normand – 7 Best Practices for Driving Ad Impact Among Kids & Families

2. Jane McGonigal - Reality is Broken

3. Jeffrey Cole – Trend, Fads & Transformation: The Impact of the Internet

4. Karen Ramspache – Creating Pivot TV: Developing a Media Model Designed to Activate Millennials

5. Jared Weiner – The Future Begins Now

6. Dan Pink – To Sell is Human

7. Wynne Tyree – 5 shocking Trends That Will Change the Way You Do Business

8. Ravi Iyer – Leveraging Graphs of Data to Understand Your Customers’ Values

You won’t have access to these videos anywhere else!

TMRE is the World’s #1 Insights event and these videos showcase some of the best sessions from last years event. Watch them to get an understanding of the informative and thought provoking content. 

About the Author:

Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

Enter to Win A Free Pass to TMRE 2014

Are you a data geek? Do pretty spreadsheets make you happy? If you are passionate about Market Research and want to help us spread the news about the Market Research event, we offering our followers a chance to win an all-access complimentary pass to TMRE 2014 in Boca Raton taking place on Oct. 20-22, 2014.

This year we are focused on a couple of things: how to employ data to make an impact and make a difference without getting lost in the deluge, utilizing insights to inspire brands –  because fueling brands and keeping consumers engaged is at the heart of everything we do, Today, research is an art and a science and the most successful among us can excel at both. That balance will be even more critical moving forward. There are entirely new skillsets you need to master, fast. We want to empower you to become a catalyst for impact in market research

We simply want you to tell share why or how you are/will be a #Catalyst4Impact in the MR community, at work or at home then tweet or instagram away.

For more details on how to enter and rules, visit The Market Research Event. We hope to see you in Boca!

Lessons Learned from The Market Research Event, Part 1

Why Researchers Must Invest In Adaptability

By Marc Dresner, IIR

With The Market Research Event 2013 a few weeks behind us and the Thanksgiving holiday approaching here in the States, this seemed a good time to offer some food for thought from this year’s conference.

For those who were unable to attend, TMRE 2013 in Nashville October 21-23 was loaded with more content than anyone could possibly consume in three short days’world-class keynotes, workshops, nine concurrent tracks’

Between my session notes, off-the-record discussions with friends in the industry and my on-camera interviews for TMRE‘s annual series, The Research Insighter (stay tuned!) I’ve had plenty to stew on.

I just can’t escape an obvious theme that you’ve all heard over and over but which nonetheless bears repeating: Change.

I was initially reluctant to address it here, because the topic frequently elicits a roll of the eyes, but hear me out.

I’m not talking about the hyped kind of change.

You’ll find no preachy rant, no breathless call to action, no hyperbolic lament about the industry’s fate here.

It’s just a quiet truth you can take to the bank: Constant change at a rapidly accelerating pace is upon us.

No news there, right? Stay with me.

I guess I’m writing about it because when I add up everything I heard at TMRE this year, there’s a nuance, a contour to ‘change’ that feels somehow different. Not more urgent, but maybe a little more tangible? Like, ‘Huh. This stuff all the futurists and assorted gurus have been talking about for years is actually coming to pass.’

The seed was planted during a private luncheon for research clients I attended at TMRE hosted by youth and family research firm Smarty Pants, whose founder and president, Wynne Tyree, informed us that among teens ‘Facebook is dead.’

I wasn’t shocked by this revelation. My mother’a grandmother of two’is an avid Facebook user. Nuf said.

Twitter, Instagram, Snapchat’that’s where the action is now. But only for now. I’ve a hunch that Snapchat’s CEO may rue the day he turned down Facebook’s $3 billion offer, because made-to-last is contracting fast.

Futurist Jared Weiner of Weiner, Edrich, Brown in his TMRE keynote dubbed the phenomenon ‘templosion”the implosion of really big things into short bursts of time.

‘Big companies used to take a long time to build; today they’re born and they die in record time,’ said Weiner, who punctuated his point with a boneyard of brands.

And not to pick on Facebook, but it exemplifies this trend. Not even 10 years old and already its innovation strategy now appears to be the same as that of any venerable corporation today: acquire. Snapchat isn’t its first foray; Facebook bought Instagram last year.

So what does this have to do with research?

Well, first of all, it’s clear that whether you’re a research provider or a client-sider, you don’t want to get hung up on a platform, because it may not matter tomorrow.

What if, say, your bailiwick is ratings? Now there’s a scary proposition.

Nielsen in October launched Twitter TV ratings, but Twitter is seven years old! That’s like #ancient!!!

And now that Twitter has IPO’d, it’s a safe bet the folks in charge there will soon adopt the same innovation strategy as their peers at Facebook.

Bottom line: I trust we’re all prepared to move quickly when Twitter falls from favor, because the people at Twitter are most likely already planning for that inevitability.

So I would humbly suggest that researchers maintain nimble investment strategies.
In an environment of flux, flexibility and speed are important. And let’s face it, neither attribute comes particularly naturally to research. I still remember all the flak Gordon Black took over his weighting schemes in Harris Interactive’s early days.

How you, as a research company or a client-sider, plan to allocate your time and money in order to keep up with the pace of change is becoming an increasingly tricky equation.

We need to be prepared to make some quick compromises in order not to fall behind.

Please check back tomorrow for part two. We’ll look at Malcolm Gladwell’s inverted U and why it may matter to researchers who want to invest in adaptability.

Thanks for reading!


Marc Dresner is IIR USA’s sr. editor and special communication project lead. He is the former executive editor of Research Business Report, a confidential newsletter for the marketing research and consumer insights industry. He may be reached at mdresner@iirusa.com. Follow him @mdrezz.

Live From #TMRE13: Fast, Better and Cheaper Multi-National Qualitative

In the world of technology today, we are starting to change
the way we view things. So, what if qualitative research were no longer
constraint by distance, time, language and place? What would happen to your

At TMRE 2013 in Nashville, TN this afternoon Jim Bryson, CEO
of 20/20 discussed how market researchers could deliver more insights, faster,
from anywhere in the world without constraints. ‘Don’t put limits on your world
just because it’s the way it has always been because it’s not anymore,’ he
When you are doing global research, you spend all of our
time on the plane not really talking to people. Global research in the past has
been incredibly tiring, expensive and difficult. So, what if we conquered

According to Bryson, the Internet has allowed us to achieve this.
By 2012, the Internet hit critical mass (82 percent) so we could begin to do research
using the Internet. All of the sudden the Internet came along and gave us the
ability to chip away at the problem of distance. For example, chat rooms became
an effective method for research by way of the Internet.
What about time? Time still causes a huge problem when you
want to talk to someone in other time zones. But, Internet forums solved the
time problem since people didn’t have to be there at the same. ‘Now, we can
talk to people across different time zones on their schedule, not our schedule,’
he added.
Additionally, this allowed us to do longitudinal qualitative
research (research over time). If you want to conduct a global project, you can
no matter where they live.
What if we conquered language? Researchers have always had
problems with language, but it is really important in qualitative research. Luckily,
instant translation like Google translate has made this possible. And further,
you can use a human to audit the translation to ensure it’s correct.
Lastly, what if we conquered place? You can mobile to talk
to respondents anywhere in the world. They can show you and ask questions about
all from their mobile phone.
‘You are with them without actually being there,’ explained
Bryson. ‘We are eradicating the need for distance, time, language, and place.’

About the
Author:  Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and
print journalism, covering a variety of topics in business strategy, marketing,
and technology. Amanda is the Editor at Large for several of IIR’s blogs
including Next Big DesignCustomers 1st, and ProjectWorld and World Congress for Business
. She previously worked at Technology Marketing Corporation as a
Web Editor where she covered breaking news and feature stories in the
technology industry. She can be reached at aciccatelli@iirusa.com. Follow
her at @AmandaCicc 

#TMRE13 Tweet-up: Nashville – You’re Invited

We’re only a few weeks away from the 2013 Market Research Event! TMRE has always been a place of best practice and discovery. Now, as our industry transforms and faces the most dramatic changes it has ever seen, TMRE will transform you into a hybrid researcher and advisor.

Nashville welcomes TMRE: THE Market Research Event!

We’re super thrilled to be in Nashville, Tennessee, for this year’s event. We’ve partnered with the folks at visitmusiccity.com to offer you a free visitors guide and special discount just for TMRE attendees.

Nashville continues its emergence as a cultural, artistic and entertainment-rich destination, filled with unique music and event venues, a myriad of art galleries, plantation homes, botanical gardens and greenways, honky-tonks, professional sports and fine dining. 

Nashville has a host of unique attractions, including the Country Music Hall of Fame and Museum, the Frist Center for the Visual Arts, the Grand Ole Opry, Belle Meade Plantation, The Hermitage, Ryman Auditorium and more.

#TMRE13 Tweet-Up

We also want to see you at our pre-conference kick-off, meet & greet, Twitter roll call, Tweet-up on Sunday night!

Also don’t forget to download the TMRE Connect app before you go. It’s the official event networking website, mobile website, and iOS and Android native app, allowing you to start your experience immediately! Create a profile, send private message and request meetings, create a personal agenda and access the presentations afterwards.

/* Tweetvite Widget Embed Source */
var tweetup_public_id = “TMRE13″;
document.write(unescape(‘%3Cscript src=”http://tweetvite.com/event/’+tweetup_public_id+’/widget” type=”text%2Fjavascript” charset=”utf-8″%3E%3C%2Fscript%3E’));

Check out the tweetups on Tweetvite.

You will want to dress comfortably for the weather, which you can take a look at here.

 We can’t wait to meet you there!



Valerie RussoFormerly a senior copy editor at Thomson Reuters, a research editor at AOL,  and a senior web publicist at Hachette Book Group, Valerie M. Russo is editor at large of The Front End of Innovation Blog, The Market Research Event Blog, The World Future Trends Tumblr, the Digital Impact Blog, and also blogs at Literanista.net. She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, and her poetry was published in Regrets Only on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at vrusso@iirusa.com or @Literanista.

What does Life as a TMRE Ambassador entail?

We’re setting out to find TMRE‘s most passionate loyalists and invite them to participate in our 2nd Annual Ambassador program. After all, The Market Research Event is the world’s best event because it attracts the best people.

This highly specialized group of leaders results in an unrivaled intellectual capital not found anywhere else. These folks have the best lesson-based stories to share. Therefore, the more peer counterparts who come, the more tangible value the event delivers.

Consequently, the more profound the impact will be on advancing the industry forward. And so, in a world where word of mouth is the trusted medium of choice, we invite those who believe strongly in the brand to champion the event on our behalf to help grow the event community by expanding our reach to the right people.

We’ll make it easy for you to do and reward performance. All TMRE ambassadors will receive VIP status including exclusive discounts, pre-event screenings and access to a ‘members only’ gold room of pleasantries onsite.

What is the TMRE Ambassador program?

If you’re a loyal TMRE attendee and singing TMRE‘s praises, we want to recognize and reward you, support your efforts and make your mission little easier and a lot more fun.

By empowering our ambassadors with tools to spread the word about TMRE, you’ll be able to offer exclusive discounts to your contacts and rack up VIP experiences and other perks for yourself.

TMRE ambassadors are an eclectic mix of past attendees, former speakers and long standing sponsors ‘ all those that know, trust and love the brand.

What does Life as a Market Research Event Ambassador entail? 
Enjoy these onsite VIP experiences and other perks throughout the entire year:

‘ Special Ambassador discount to attend TMRE
‘ 20% discount to pass along to colleagues and contacts to join you at the event. (To receive your unique pass-along discount code, contact Ali Saland at asaland@iirusa.com)
‘ Access to presentations in advance
‘ Private on-site registration
‘ Access to TMRE Ambassador Lounge onsite
‘ VIP meet and greets with select speakers onsite
‘ Private keynote book signings
‘ Upgraded onsite refreshments and meals
‘ Complimentary onsite Wi-Fi access
‘ Automatic enrollment in the Annual Insights & Innovation Webinar Series
‘ Participation in TMRE AmbassaCHATTER ‘ a panel of ambassadors face off on the most debatable controversial topics ‘ scheduled quarterly
‘ And, of course, the coveted TMRE T-shirt

How do you become a TMRE Ambassador?

- Loyalist: If you have attended TMRE more than 4 times in the past 10 years and are currently registered for TMRE 2013, you will be automatically enrolled into the Ambassador Program and receive the aforementioned benefits via email

- Advocate: If you have not attended more than 4 times but are currently registered (or planning to), passionate about TMRE and wanting to help spread the word, you can qualify* to be a part of the Ambassador Program.
*To find out how to qualify, please contact Ali Saland at asaland@iirusa.com

Become a TMRE Ambassador Today!

The Market Research Event will take place October 21st ‘ 23rd at the Gaylord Opryland in Nashville Tennessee. Save 15% off the standard rate when you mention code TMRE13BLOG.

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