Tag Archives: Nascar

How NASCAR is Using Social Media to Enhance the Fan Experience – Complimentary Web Seminar

In association with HP Autonomy, The Institute for International Research invites you to join us for a one hour complimentary web seminar, ‘Driving on the Winning Track with Innovative Customer Engagement: How NASCAR is Using Social Media to Deliver a Dynamic and Engaging Fan Experience.’

The web seminar is taking place Tuesday, April 29th from 1:00 ‘ 2:00 PM (ET)
Presenters include:
Sean Doherty, Director of Digital and Social Media Engagement, NASCAR
Daniel Burke, VP of Multichannel Analytics, HP Autonomy
Reserve your webinar seat now at: https://cc.readytalk.com/cc/s/registrations/new?cid=e76dxuo7mwrw
Please mention priority code: 00UWKCE0D
The rapid explosion of social networks and other media outlets has made it very difficult for marketers to monitor, understand and address all that’s being said about their products and services. And this data is becoming so important, as it contains customer insight and growth opportunities that have yet to be identified.

Join us on this webcast and learn how NASCAR, the sanctioning organization for stock car racing, is using its innovative Fan & Media Engagement Center to easily gather, analyze and leverage social and traditional media content to enhance the fan experience and drive revenue growth.

This webcast will be recorded if you can’t attend the live session. Please register and we’ll send you a link to the recording.

Learn how NASCAR is using its state-of-the-art interactive Fan & Media Engagement Center to:

  • Monitor all forms of media including social and traditional networks
  • Extract meaning and sentiment from all types of social media
  • Discover and act upon emerging trends and opportunities
  • Deliver a more targeted and engaging fan experience
  • Respond quickly to issues and repair damage

Don’t miss this presentation! Register now: https://cc.readytalk.com/cc/s/registrations/new?cid=e76dxuo7mwrw

How NASCAR is Using Social Media to Enhance the Fan Experience – Complimentary Web Seminar

In association with HP Autonomy, The Institute for International Research invites you to join us for a one hour complimentary web seminar, ‘Driving on the Winning Track with Innovative Customer Engagement: How NASCAR is Using Social Media to Deliver a Dynamic and Engaging Fan Experience.’
The web seminar is taking place Tuesday, April 29th from 1:00 ‘ 2:00 PM (ET)
Presenters include:
Sean Doherty, Director of Digital and Social Media Engagement, NASCAR
Daniel Burke, VP of Multichannel Analytics, HP Autonomy
Reserve your webinar seat now at: https://cc.readytalk.com/cc/s/registrations/new?cid=e76dxuo7mwrw
Please mention priority code: 00UWKCE0D
The rapid explosion of social networks and other media outlets has made it very difficult for marketers to monitor, understand and address all that’s being said about their products and services. And this data is becoming so important, as it contains customer insight and growth opportunities that have yet to be identified.

Join us on this webcast and learn how NASCAR, the sanctioning organization for stock car racing, is using its innovative Fan & Media Engagement Center to easily gather, analyze and leverage social and traditional media content to enhance the fan experience and drive revenue growth.

This webcast will be recorded if you can’t attend the live session. Please register and we’ll send you a link to the recording.

Learn how NASCAR is using its state-of-the-art interactive Fan & Media Engagement Center to:

  • Monitor all forms of media including social and traditional networks
  • Extract meaning and sentiment from all types of social media
  • Discover and act upon emerging trends and opportunities
  • Deliver a more targeted and engaging fan experience
  • Respond quickly to issues and repair damage

Don’t miss this presentation! Register now: https://cc.readytalk.com/cc/s/registrations/new?cid=e76dxuo7mwrw

Live from #TMRE13 Social Media and Nascar: Driving Product Sales Together

What images come to mind when you think of Nascar? Fast cars, screaming fans, cold beer and a good ol’ burger are a few of the essentials that make up a perfect day at the track. It just wouldn’t be the same with a glass of wine and a salad – buzz kill. Kevin Thomas, VP of Strategic Marketing for Roush Fenway Racing gave an exciting presentation on how performance of their cars can increase sponsors ROI over time.
Roush Fenway Racing knows just how to draw in the fans and give them what they want, which is why they are one of the top companies to sponsor. It’s not about the price, its about performance. Their creative approaches to PR have proven to not only justify a company’s sponsorship of their own hot rod, but the ROI usually exceeds expectations.
Take Cargill for example – a new sponsor of Roush Fenway Racing and looking for a unique approach to market their brand. In addition to increasingly good performance of their car, they went a step further to engage fans at the track – good ol’ cookout at the track, offering burgers to fans using their new finely textured beef. Not to mention, the opportunity to meet Ricky Steinhouse Jr.!
The results they saw showed that Cargill was more than just “paint on a fast car”. Not only did they see spikes in beef sales after races, they saw increased sales over time as racing performance increased. All while having a great time at the track, enjoying some great food and meeting famous drivers. Not too shabby for a hard days work!

Talia Short is Chief Wrangler at April Bell Research Group, a boutique, full-service marketing research firm, committed to delivering fresh insights you can act on! Learn more at aprilbellresearch.com.

Could segmentation lead to stereotyping?

Caleb Hannan of Seattle Weekly recently wrote a piece that questioned whether or not Starbucks was write in sponsoring Nascar. Was Nascar the right choice for them? Did Nascar fans drink coffee? Read the article here.

He does bring up an interesting point. Does your company seek out customers in places that might not be typical? While we see certain customers frequenting Starbucks and other frequenting races on the weekend, could there be an unexplored market you haven’t yet tapped yet? What are other examples of companies reaching out to markets that aren’t typically suited for them, but have found success.

As the article points out, racing fans are some of the most loyal customers in the industry. What does Starbucks have to loose from reaching out and investigating a new market? They’re both potentially letting new customers know about their brand and showing returning customers that they’re a diverse brand.