In this post on Social Times Robert O’Neil calls ‘social networks the new t.v.’ Robert bases this trend on a new agreement between Slide, Warner Brothers, News Corp, CPS, and Hulu that will allow Slide to distribute premium content over platforms.
Most social networks out there are opting for the partnership model; MySpace is a great example of this model. Slide has the most popular application on Facebook, but unfortunately for Facebook it doesn’t amount to much profit, only increased pageviews. Will Facebook as a platform try to gain more profit from popular applications in the future?
With the new launch of MySpace Music, they’ve also launched a new way to target the musicians surfing the site. According to this article at Social Times, this new self-service ad targeting service allows advertisers to choose which users see which ads selected by demographics.
After creating an ad that is either 728×90 or 300×250, the advertiser can choose to have it’s ad targeted by gender, age, location, specific interest or categories (such as music, movies, fitness and health, etc) . Then, users are broken down target audiences according to the selection of the advertiser. These campaigns run on a cost per click basis rather than impression.
As the San Francisco Chronicle reports after signing deals with four major labels, Imeem has become the number one streaming music site as reported by Compete, a web analytics company. ComScore also noted that they Imeem is the third largest social networking site behind Facebook, and Myspace, with more than 27 million unique visitors, and approximately 65,000 new users signing up everyday. The impressive list of companies that they have managed to strike deals with include: Universal Music Group, Sony BMG Music Entertainment, Warner Music Group, EMI Group, and Viacom’s MTV Networks for videos from Comedy Central, MTV and VH1. Some are saying they have experienced so much success, by launching ahead of the much anticipated MySpace. In reviews, ReadWriteWeb had this to say about Imeem and it’s competitor
You cannot of course count out MySpace Music, it is a joint venture after all with 3 of the 4 big record labels. But Imeem’s growth rate and buzz is reminiscent of that of YouTube just before it got huge. CNet had this to add about Imeems success:
It’s not the social networking, it’s not the ADD-inspired interface, it’s not the wide range of opportunities for personal expression. It’s simply that you can find almost any song on Imeem.
It will be interesting to see how this site fares in the long run since it is still relatively new. What are your impressions of Imeem’s viability?