Tag Archives: music industry

Universal Music Insights Chief Keeps Beat with Change


Researcher Demonstrates Artists Aren’t the Only Creative Force in Music


By Marc Dresner, IIR

The music industry has been the poster child for disruption for decades now.

Remember the advent of Napster and peer-to-peer file sharing (a.k.a. piracy on steroids) back in the late ’90s?

How about a couple years later, when a portable digital music player redefined a computer company and’

Well, you know how the story ends. Or put more accurately, where things stand today.

This is the environment in which Alisa Olander and her team provide insights. And frankly, it makes consumer packaged goods look pretty sleepy.

Universal Music Group’s VP, Strategic Insights & Research recently sat down with me for a brief discussion

Alisa Olander

about her role and day-to-day.

‘In a single day we could be working on a Lady Gaga or Katy Perry release to streaming consumption to pricing jazz to A&R research for an emerging band to sizing the market for a new product to helping karaoke get year-round positioning in retail stores or helping brand partnerships with various branding opportunities,’ Olander told The Research Insighter.

When you think about music distribution and consumption, how music is accessed and the role of changing technology, the impact on business models’not to mention the complex, intensely personal ways in which music touches consumers’it’s clear that the artists aren’t the only creative force in music today.

Listen to the podcast! 


Download the transcript! 

Editor’s note: Alisa Olander will be presenting ‘Data Visualization: The Subtle Art of Data’ at The Market Research Event 2013 taking place October 21-23 in Nashville, TN.
For information or to register, please visit The Market Research Event website

ABOUT THE AUTHOR/INTERVIEWER 
Marc Dresner is IIR USA’s sr. editor and special communication project lead. He is the former executive editor of Research Business Report, a confidential newsletter for the marketing research and consumer insights industry. He may be reached at mdresner@iirusa.com. Follow him @mdrezz.

SanDisk looks to target new musical market

Those who are time crunched will soon have a new way to buy music. Those who are now in a bind for time and are bogged down by putting music on their musical devices will have the new option of the slotMusic card. The slotMusic card is a card that will fit into adapters that are frequently appearing on phones and other digital music players. They’ve got a solution for an yet to be stated problem, but believe that the time consuming process of uploading music on to devices will prevail and find a market of its own. Find out more here at Mercury News.

The slotMusic card is a solution for an unknown problem. What other products have you seen companies bring to market before there’s a problem?

Number One Social Network for Online Music

As the San Francisco Chronicle reports after signing deals with four major labels, Imeem has become the number one streaming music site as reported by Compete, a web analytics company. ComScore also noted that they Imeem is the third largest social networking site behind Facebook, and Myspace, with more than 27 million unique visitors, and approximately 65,000 new users signing up everyday. The impressive list of companies that they have managed to strike deals with include: Universal Music Group, Sony BMG Music Entertainment, Warner Music Group, EMI Group, and Viacom’s MTV Networks for videos from Comedy Central, MTV and VH1. Some are saying they have experienced so much success, by launching ahead of the much anticipated MySpace. In reviews, ReadWriteWeb had this to say about Imeem and it’s competitor
You cannot of course count out MySpace Music, it is a joint venture after all with 3 of the 4 big record labels. But Imeem’s growth rate and buzz is reminiscent of that of YouTube just before it got huge. CNet had this to add about Imeems success:
It’s not the social networking, it’s not the ADD-inspired interface, it’s not the wide range of opportunities for personal expression. It’s simply that you can find almost any song on Imeem.

It will be interesting to see how this site fares in the long run since it is still relatively new. What are your impressions of Imeem’s viability?