Tag Archives: muconf11

#MUCONF11: Rounding Up Measure Up

In the wake of the 2011 Measure Up conference we are newly energized to begin integrating and measuring social media marketing.

Over on the Chadwick Martin Bailey Research Blog Brian Neville-O’Neill, CMB’s Content Marketing Manager, rounded up his top four takeaways from the conference:

1) ‘Complexity’ and ‘social’ are tightly coupled.

2)Location based marketing has potential (and is in the business of ‘manufacturing serendipity”).

3)Brands need everyone on board, not just marketers.

4) Being ‘in the game’ and just ‘being social’ isn’t enough anymore. You need to engage.

Visit the blog to view the whole post. What would you say are your biggest take-aways from this year’s Measure Up event? Is there anything you will be doing differently with your social media strategy as a result of the conference?

If you attended, stay tuned to your email. An executive summary with comprehensive information about the event will be headed your way soon.

To stay connected on this topic all year, follow us on twitter @MeasureUpIIR or join our LinkedIn group.

#muconf11 Live: Day Two, Measuring the Marketing Mix

Today we enjoyed another great day of the Measure Up conference. The #muconf11 twitter stream continued to provide key insights into the great conversations happening in Boston.

In the spirit of yesterday’s post on the twitter analytics of the day, I decided to do another quick analysis using two of my favorite free online tools for social media measurement, Social Mention and Klout.

Social Mention is an excellent tool for taking the pulse of a conversation on twitter. It includes metrics such as sentiment, number of mentions, number and names of authors, number of retweets and more. You can see the #MUCONF11 analysis here.

Our top users are largely the same as yesterday, but we did hear from a few new voices (welcome!) Another one of the great aspects of Social Mention is that it allows you to export a excel sheet of top users and keywords amongst other stats (certainly helpful when presenting social media results within the company.)

The presentation “Using Analytics to Drive Revenue: Placing an Exact Value on Your Sponsorship’s ‘Added Value’” by Greg DePalma of Tivo was perhaps our most buzzed about today.

vdeval: would be interesting to overlay social media data with TiVo slides on most rewound commercials during super bowl #MUConf11

GuyPowell: Cool to have a lot of TIVO data to analyze #MUCONF11

Next I took a look at the @MeasureUpIIR Klout score. Klout is a fun tool that allows you to measure not just your own network, but your network’s ability to influence the networks of those connected to it.


As you can see the impact of the live event is having a positive impact in Klout for @MeasureUpIIR


Perhaps more importantly, our Amplification Probability continues to grow.
This score measures the chances of our messages being shared or retweeted. As we learned yesterday:

johnlovett: Value of a FB fan: It’s not the “like”; they’re already your fans. It’s the Friends of Fans where the real growth oppty lies #MUCONF11

Having a high or growing chance of amplification means more reach for your brand, as fans are more likely to become brand evangelists for you to their networks. Do you use Klout or other tools to measure your social influence? Share with us in the comments, or check in again tomorrow for Day 3 of #muconf11.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com.

Measure Up Podcast: Tim McMullen

In preparation for next week’s Measure Up conference, we’ll be highlighting conversations focusing on marketing measurement best practices in a Measure Up podcast series.

In today’s edition, Measure Up conference chair Guy Powell and Steven Groves, co-author of the recently launched book ROI of Social Media, interviewed Measure Up speaker Tim McMullen of Redpepper. McMullen will be participating in the Panel “Board Room Buy-In: How to Create Relevancy of Marketing Metrics within the Corporate Environment” with Gary Katz of Marketing Operations Partners, Ellen Campbell-Kaminski of LexisNexis, and Mark Krebs of Kirkland’s on Wednesday, June 8th at Measure Up. In today’s podcast McMullen discusses some techniques for getting that all-important buy-in, and finding the right metrics to be measuring for your marketing plan.

For a sneak peek of the session and some of his ideas on the topic, listen to the podcast here.

To learn more about Measure Up, visit the event webpage. Plus, follow us on twitter for exclusive industry content, continued event updates and more @MeasureUpIIR.

We hope to see you at the conference next week, it’s not too late to register! Register with code MEASURE11BLOG for 15% off the standard rate here.

Measure Up Podcast Series: Purush Papatla

Over the next few weeks, in preparation for the Measure Up conference, we’ll be highlighting conversations focusing on marketing measurement best practices in a Measure Up podcast series.

In today’s edition, Measure Up conference chair Guy Powell and Steven Groves, co-author of the recently launched book ROI of Social Media, interviewed Measure Up speaker Purush Papatla of the University of Wisconsin Milwaukee. Papatla will be presenting “How Can WE Measure WOM to Determine Whether Traditional is Helping or Hurting Social Media?” in the New Generation Marketing Mix Modeling session on Monday, June 6th at Measure Up.

For a sneak peek of the session, listen to the podcast here.

To learn more about Measure Up, visit the event webpage. Plus, follow us on twitter for exclusive industry content, continued event updates and more @MeasureUpIIR.

We hope to see you at the conference this June ‘ Register with code MEASURE11BLOG for 15% off the standard rate. Register here.

It’s Measure Up Trivia Tuesday!

Interested in Marketing Measurement Analytics? The 2011 Measure Up conference is structured around integrating many fractured pieces of measurement analytics into one effective marketing strategy. Download the brochure to learn more.Each week between now and the event we’re playing Measure Up Trivia Tuesday!

Today’s winner will receive an exclusive 20% off code for registration on the conference.

Can you answer the following question about Measure Up?

In our Measure Up podcast series with Debjani Deb of Empower Research, she mentions one key take-away message that marketers should learn, what is it?*

*Hint ‘ the podcast can be found here.

Comment below with your answer, we’ll randomly pick a winner from any correct entries.

Measure Up Trivia Tuesday!

Interested in Marketing Measurement Analytics? The 2011 Measure Up conference is structured around integrating many fractured pieces of measurement analytics into one effective marketing strategy. Download the brochure to learn more.

Each week between now and the event we’re playing Measure Up Trivia Tuesday!

Today’s winner will receive an exclusive 20% off code for registration on the conference.

Can you answer the following question about Measure Up?

Naomi Hirabayashi, Director of Marketing at Do Something.org will be discussing what three main points during her presentation on mobile and web marketing analytics?*

*Hint ‘ this can only be found in the downloadable brochure.

Comment below with your answer, we’ll randomly pick a winner from any correct entries.
This post has been crossposted from the Community 2.0 blog.