Tag Archives: MTV

Seth Godin and Dan Ariely Help Shape Future of Insights Industry

We all get into ruts where we’re just going through the
motions. But in times of great change- times like the insights industry is
experiencing right now- going through the motions isn’t enough. You need to
challenge the norm, embrace change, and see new opportunity.
Here’s who will rekindle your insights fire at The Market
Research Event this Fall
TMRE 2015
November 2-4,
Rosen Shingle
Visit our
website: http://bit.ly/1MtInRJ
Seth Godin, Best-Selling Author & Marketing
Why Seth? As an industry, we need to push
the envelope to make research a difference maker. Seth helps us ‘poke the box’
and think like true market disruptors.
Dan Ariely, Best-Selling Author, Predictably
Irrational, Professor of Behavioral Economics, Duke University
Why Dan? He shows how human irrationalities help unlock common behaviors and
choices that directly impact our research decisions.
Hilary Mason, CEO & Founder, Fast Forward
Labs, Data Scientist in Residence, Accel Partner, Former Chief Scientist,
Why Hilary? Hilary explains practical tools
and techniques you can consider when thinking about how to use your own data.
Jonah Berger, Professor of Marketing, The
Wharton School, University of Pennsylvania, Author, Contagious: Why Things
Catch On
Why Jonah? Whether you’re gathering
insights for a mature product or introducing the next big thing, you’ll gain
valuable insights to drive your business forward.
Maxwell Luthy, Co-Author, Trend-Driven
Innovation, Director of Trends & Insights, TrendWatching
Why Maxwell? Maxwell rallies the industry
to consider the implications of each trend and seize the opportunities they
represent for their business (because just tracking trend without acting on
them is useless)
Kumar Mehta, Ph.D., CEO, Blueocean Market
Reed Cundiff, General Manager, Microsoft
Why Kumar and Reed? They put forth a call
to action to the research industry to step up and become leaders in the new age
of data-driven decision making.
Jane Gould, Senior Vice President, Consumer
Insights Research, MTV
Bill Hoffman, Chief Analytics Officer, US Bank, Former SVP of Insights, Best
BV Pradeep, Global Vice President, Consumer and Market Insights – Market
Clusters, Unilever (Singapore)
Why this Panel? You have the opportunity to
submit your questions or big ideas you’d like to see the panel address.
Download the brochure for keynote session descriptions and
the complete TMRE 2015 agenda: http://bit.ly/1MtInRJ
Mention code TMRE15LI
for $100 off the current rate. Register today: http://bit.ly/1MtInRJ
Join us and connect with the best in insights from around
the world.
The TMRE Team

Summary of The Media Insights & Engagement Conference Day 3

The final day of The Media Insights &Engagement Conference started off with co-chair Tom Ziangas giving us a recap of Day two.
Once again, we had a top-notched entertaining and informative keynote speaker, B. Bonin Bough, VP of Global Media and Consumer Engagement at Mondelez International, who discussed Turning Talent into New Rockstars. Bonin talked about the challenges of media and commerce in our ever changing world (radio to TV to digital to what’s next). His comical approach to our business covered topics like multi-tasking vs smoking pot, toothbrush usage, and the addiction of social media. He also gave us an understanding of Hackonomy – the concept of breaking things to create value.
Our featured session of the morning, Post-Disruption, The New, New Media Landscape, saw Jake Katz, VP of Audience Insights & Strategy at Revolt TV explain how brand positioning should take advantage of all of the cross-platform opportunities available. He focused on the cultural shift of audiences and consumers, as well as brand behavior, and how social media amplifies traditional media. Due to all our media options, Jason tells us that the medium influences how the message is received, so don’t be everywhere, be somewhere strategically.
The last day had three groups of strategy labs. The first breakout at 11 am consisted of:
??         Developing a Global Cross Channel Measurement Plan with Vivian Takach of Netflix
??         Gen Next: Is TV the Second Screen? with Mark Loughney of Turner, Sesame Workshop’s Diane Polvere, and was moderated by Robert Miner
??         The Democracy of Downloading: What Gamers Expect from Digital Distribution with Chris Rethore and Allison Taylor from MarketCast
The next lab sessions at 11:45 am were:
??         Viral Video Hits: The Why, How and What Established Networks Can Do About It
??         Decoding the Entertainment Landscape in Latin America
??         The New Habit of Always-On Shopping: What it Means for Marketing
Comedy Central’s Shari Cleary presented an entertaining (and R rated) session about viral videos on social media and how their growth is taking the world by storm. Content experiences resemble hanging out among friends for the viewers. Self-created content also creates a platform for those lacking presence in traditional media. Fans like these videos and find them fun and easy to use.  They also like the fact that they can form conversations around them.
The conference’s final lab sessions at 12:30 pm were:
??         The Future of Online Video Measurement
??         Understanding Kids and Media Behavior in a Multi-Screen World
??         Best Practices for TV Advertising in a 2-Screen Environment
Theresa Pepe from Viacom covered all of the areas about kids’ viewing and behaviors (that Nielsen is not measuring). Kids are using more social media and digital media like Facebook, Netflix, Instagram, Pintrest, Skype, Pandora, and a wide array of apps. We also learned about how moms are using smart and mobile devices. Top activities for moms include listening to music, communicating/sharing pictures, browsing the internet, and playing games. And kids continue to follow mom’s lead, but kids are more likely to view TV on mobile.
The conference concluded with the Case Study Awards. This year’s nominees were:
??         Digital Acculturation: Helping Brands Engage New Canadians presented by Olga Churkina-Voigt (Fresh Intelligence) and Sebastian Fernandez (Yahoo)
??         Not So Fast: The Benefits of Fast Forward Disabling with Duane Varan (MediaScience) and Julya Fridman (A&E)
??         Longitudinal Ethnography of Media Audiencesgiven by Richard Zackon (CRE) and David Tice (GfK)
After our co-chairs gave their closing remarks the MediaScience/A&E presentation was voted this year’s Case Study winner.
Overall, this was a great conference. The lab sessions were extremely helpful, as there were some very interesting studies and discussions about how we can better use data to monetize ROI. Yet, there is still a lot to learn in our ever-changing industry, especially among millennials, social media and cross-platform opportunities. Technology is constantly changing and we as researchers need to stay ahead of the curve to be successful in reaching our audience and consumers.
Our morning keynote speakers were all entertaining, engaging, and a great way to start off each day.  Dr. Jeffery Cole, Nir Eyal, Casper Berry and B. Bonin Bough each captivated the room, and in their own humorous way had us laugh, as well as think, as they each shared great insights about media, brands and viewers.
Our co-chairs, Tom Ziangas and Jess Aguirre, along with our event producer Rachel McDonald put together a fantastic program, and I am looking forward to next year’s conference in Ft. Lauderdale.

About the Author: Jim Bono is a TV industry veteran of nearly 25 years, working in Cable TV research for over 20 years.  He’s coming up on his 15th year with Hallmark Channel and Crown Media, where he is VP of Research and heads the department on the East Coast.  A Long Island native all his life, Jim is married to his best friend and wife of 23 years and has 2 wonderful teenaged sons.

Best Use of Social Media for Television

The finalists for the 2014 Shorty Awards are in and here’s a look at the finalists in the Best Use of Social Media for Television. Candidates were chosen by examining the best TV Show Tiwtter accounts who share updates, behind the scenes videos, commentaries and even some insight to future episodes and connect and engage with their fans.

Here’s a closer look at the Finalists, how they use social media and their accomplishments:

Judges’ Choice:

1. Fallon Tonight:
The official Twitter for Tonight Show Starring Jimmy Fallon on @NBC. (Account run by: @marinarachael & @christinefriar & @hanvanderpoel) #FallonTonight
www.tonightshow.com – 843,275 followers

Social media is essential to The Tonight Show Starring Jimmy Fallon. From the weekly segment “Tonight Show Hashtags” to YouTube Supercuts to the “Ask Jimmy” web series to the brand new Tonight Show app, social media plays a critical role in shaping the show and allowing the audience to interact directly with Jimmy. Additionally, each night the Tonight Show bloggers stay up to live tweet the show with fans and release custom web content to support the show.

2. Orphan Black:
Official Twitter of #OrphanBlack on @BBCAmerica. Season Two Premieres 4.19.14. Where to Watch: t.co/b2oCgL7d5g #CloneClub
http://www.bbcamerica.com/orphan-black – 49,891 followers

3. ABC’s Scandal:
The official Twitter for ABC’s Scandal. Thursdays at 10|9c on ABC.
http://abc.go.com/shows/scandal - 433,563 followers

Community Votes:

1. Programma Da Babalu:
Comedy show that airs on TV Union of Fortaleza-Ce for all of Brazil’s PGMA Babalu! Lots of interactivity and mood are the main ingredients!
http://www.youtube.com/user/ProgramadaBabalu - 6,483 followers

We use social media to get closer to our fans even more, thus having a direct contact, where we can exchange ideas and shape the direction of the tables in our program. What makes unique use of social media in our talk show is exactly that approach with the public, so they can interact and participate effectively in the program.

2. Pretty Little Liars:
The official Twitter handle for @ABCFamily’s Pretty Little Liars. Don’t miss ALL NEW episodes Tuesdays at 8pm/7c on @ABCFamily!
abcfamily.com – 2,038,286 followers

3. Teen Wolf:
Official account for MTV’s Teen Wolf Mondays at 10/9c on @MTV
teenwolf.com – 724,979 followers

4. Big Time Rush:
New album 24/seven available here: t.co/ulWbDEEuFq
www.btrband.com – 3,380,407 followers

Best Social Integration with a TV Commercial

Here are the finalists who achieved the effective integration of social media in a TV commercial, as a tool for translating traditional media into shareable content on the social web.

Mentos Engages Arab Youth through Hilarious Memes

Realtime Twitter Integration into Social TV Advertising



AAA, Bank of America, eBay, Kraft & more Share Social Media Strategies for Success

This year, there’s only one place where you can find the tools and strategies you need to drive business through social media ‘ The 2011 Social Media & Community 2.0 Strategies Conference. From social media newbies to seasoned veterans, this is the one conference that covers it all.

Highlights of Social Media & Community 2.0 2011:

‘ Social Media 101
oRefresh your social media skills and perfect your social engagement. Strengthen the social media strategy for your company. Speaking companies include: AAA, Microsoft Advertising, MTV, Social Media Club and more.

‘ NEW! Social Gaming
o Explore a new realm of social behavior and dig deeper into the virtual world of gaming. Speaking companies include: Ayeah Games, Epic Games, Meblur Inc., SEGA of America and more.

‘ Strategy / Socialize Your Brand
o Help define your realm of expertise and ensure that content is produced in-line with the goal of your brand. Make social media a core part of your business. Speaking companies include: CareerBuilder, eBay, Kraft, Unilever and more.

‘ Operations / Adopt the Practice
o From execution to creating extraordinary platforms – efficiently operationalize social media & community across businesses. Speaking companies include: Bank of America, General Motors, TripAdvisor, Yahoo! and more.

‘ Results / Measure Success
o Connect and integrate the profitability portion into your program. Measure the things that matter to your company. Speaking companies include: ABC Disney, American Family Insurance, The Huffington Post, NBC Universal, and more.

Download the brochure for the full agenda and session descriptions.

Speaker Profile: Colleen Fahey Rush

With the The Market Research Event quickly approaching, we would like to introduce you another keynote speaker that we will have this year at our event. This year, The Market Research Event will take place from October 13 – 16, 2008 in Anaheim, California at the Disneyland Hotel. This week, we would like to introduce you to Colleen Fahey Rush, the Executive Vice President or Research at MTV Networks. As the Executive VP of MTV Networks, Rush oversees research groups for the company by providing oversight, guidance and council. She finds insights dealing with many demographics including kids, teens, young adults, men, women, and boomer audiences. Her research focuses on engagement and understanding consumer behavior and performance across new and engaging platforms. Rush began at CBS, and followed by becoming the Director of Research at Telemundo. In 1996, she joined MTV, and before she was promoted to her current positin, she was the Senior Vice President of Research at VH1 and CMT.
Read a number of studies that have been contributed by Rush:The relationship between youth and digital technology
‘The Hills’ is Alive
Money Meets Mobility Portability’s Sweet Spot
MTV Gives Casual Games a Closer Look
Engagement On For Online Games: MTVN Study

We invite you to come see Colleen Fahey Rush at The Market Research Event as she presents his keynote speech on Thursday, October 16th, Driving Change and Innovation at MTVN.. (Source: ARF Board)

Changing Face of Pods

Pods, which are sets of advertisements displayed during commercial breaks, may get a new facelift. Earlier this year, Dove aired Fresh Takes commercials featuring singer Alicia Keys, which were actually dubbed as a ‘micro series’, during MTV’s the Hills. This new form of advertisement was different in that instead of simply being a 30 second commercial, the product was instead integrated into a series that played for the duration of the commercial break. This source indicated that these commercials generated three times as many visits to the Dove website as that of the previous two years worth of television ads created by the company. Also as this article states regarding comments made by MTV’s SVP of Integrated Marketing, Tim Rosta, As for the Dove/Keys series, Rosta said the retention around those “was nearly perfect” from “Hills” numbers and that brand recall was high. In related news, the NY Times published an article discussing the change in traditional TV ads. Here are the examples that they gave regarding potential television ads of the future. Brief programs, called mini-sodes, micro-series or bitcoms, are sponsored by marketers. Think of them as shows that interrupt commercials that interrupt shows.Clips, also sponsored, combine elements of commercials and programs. Many feature cast members of the shows in which they appear.
Promotions for network shows appear inside episodes of other shows, thanks to special effects. For instance, a truck in a scene of the Discovery series ‘Mythbusters’ briefly displayed a reminder to watch a coming episode of another Discovery series, ‘When We Left Earth.’ The embedded tune-in, as Discovery calls it, lasts three to five seconds.