Tag Archives: Mobile

Q&A with Nielsen’s Chief Research Officer Mainak Mazumbar

In our Insights Interview series, we sit down with insights
executives to discuss the state of insights and where it’s going in the future.
We were fortunate to catch up with Nielsen’s Chief Research Officer Mainak
Mazumbar recently.
Here’s what he had to say:
What is the state of
the media research industry in 2017?
Mazumbar: Acceleration
of fragmentation and digitization of media will continue to create unique
opportunities for the media research industry. 2017 is the year when media
research will deliver massive measurement innovation by incorporating various
data (e.g. mobile devices, set top boxes, over the top, location etc) into the
current measurement methodologies in ways no one ever has before.
What have been the
biggest changes in the industry since you started your career’?
Mazumbar: Decline
in consumer participation in surveys and rapid adoption of mobile devices have
posed methodological and measurement challenges. Researchers have much better
insights into media behavior than before because of digital data. New open
source tools and cloud now allows researcher to deliver measurement at speed
and scale’. New data science talent who are versed both in statistics and
Have the influx of
social media and mobile made your job easier or harder?
Mazumbar: It’s definitely
easier because social and mobile data now allow us deeper understanding of
media consumption in almost real time. The challenge is how we, as researchers,
develop methodologies addressing both scale and speed.
How has the media
consumer changed in the past few years?
Mazumbar: While
we see continued fragmentation, consumers are spending more time on media than
ever before. I think mobile and new forms of video make a huge difference and
have revolutionized how we consume and interact with media.
How can media
companies do a better job reaching the new age consumer?
Mazumbar: Continue
pushing forward new strategies for mobile and video.
What is the biggest
challenge in the media industry today?
Mazumbar: Three
1) It’s all about consumers’ “attention” on
various platforms and devices
2) Get ahead of fraud/ viewability issues and regain
advertiser’s and consumer trust
3) Data protection and privacy
Where do you see
media research moving in 5 years?

Mazumbar: There is an increasing
need for a third party and objective view of consumer behavior. This will
require researchers to develop independent and high quality data sets that
reflect the true behavior of real people — to address biases, limitations and
incompleteness of device level data. And the speed at which clients need to
make business decisions is increasing. Therefore, we need to deliver research
and insights with speed and scale.
Want more expert insights on the market research industry? Attend one
of upcoming 2017 insights events:
Marketing Analytics
& Data Science
April 3-5, 2017
San Francisco, CA
Use code MADS17LI for $100 off.
Buy tickets: https://goo.gl/YqXZdx

TMRE in Focus
May 1-3, 2017
Chicago, IL
Use code FOCUS17LI for $100 off.
Buy tickets: https://goo.gl/c2UdIv

June 20-22, 2017
Minneapolis, MN
Use code OMNI17LI for $100 off.
Buy tickets: https://goo.gl/oUB85g 

TMRE: The Market
Research Event
October 22-25, 2017
Orlando, FL
Use code TMRE17LI for $100 off

Buy tickets: https://goo.gl/SKtcUv

3 Ways Market Researchers Approach Mobile

By: Roddy Knowles, Director, Product & Research Methodology, Research Now 

 This post was
originally published on Research
Now’s Blog

I’ve been saying (sometimes complaining or screaming) for
years that as an industry we need to wake up and approach research with mobile
in mind. I haven’t been alone here.
Several of my colleagues ‘ here at Research Now and
elsewhere ‘ have pushed hard for change. Reminders for why we need to change
are everywhere, whether that be in the statistic du jour about mobile usage, a
dataset with more mobile participants than expected, or just sitting on a park
bench watching throngs of people of all ages hunt for Pok??mon.
In spite of constant everyday reminders and the call from
many in the market research field, true change has been slow coming. So, how
have market researchers kept pace with broader mobile trends and embraced a
mobile-first philosophy?
I’ve conducted an incredibly unscientific segmentation of
researchers ‘ cute segment names and all ‘ that attempts to capture what we’re
all seeing if we look around at our colleagues.

Response 1 ‘ Meet
Response 2 ‘ Meet
Evan Tually
Response 3 ‘ Meet
Reese Istant
There is a bit of humor, a bit of shame, and a bit of truth
in these characterizations. If you are in this industry I know you know people
who look a bit like all 3 of these hypothetical folks. And I know you can call
out your friends and colleagues for being a Reese Istant, or just ask them to
be a bit more like Bill.
The simple truth in this silliness is that we know that
embracing a mobile-first mindset is the best course forward, even if we do a
good job suppressing this truth. I know that change is hard. We all know that
change is hard. But the sooner we get there, the less painful it will be. And
the good news is, we are not too late. Someday, we will have a room full of
Bills and I’ll stop my poor attempts at market research humor.

Top 3 Trends in Mobile Surveys

By: Aaron Jue,
Each year, we analyze the millions of surveys hosted on our
online survey platform, Decipher, to get insights into respondent survey-taking
behaviors and investigate the latest mobile survey trends including these three
key trends market researchers need to know.
Trend #1: Online survey starts from smartphone devices continue to grow
Mobile devices represent close to 30% of all survey starts
(Figure 1). The mobile growth trend in online surveys follows the overall
global trend of device usage. Industry analysts forecast smartphone
subscriptions from 2015 will double to 6.4 billion worldwide by 2021.[1]
As smartphones increasingly replace the PC for primary
internet usage, we expect that the population of smartphone survey takers will
follow the same trend.
#2: Mobile friendly surveys = improved participation rates
Mobile survey participation rates have steadily improved
while participation rates for desktop users have remained stable.
This reflects Decipher client projects which, over the
years, have increasingly deployed mobile friendly surveys.  We’re constantly discussing best survey design
practices for mobile devices and these have been tested and put to good
use.  By default all surveys hosted on
the Decipher platform employ a responsive survey design with options for many
dynamic and mobile friendly question types (e.g. card sort,  buttons).
Researchers are adjusting to the needs of the growing usage
for mobile devices, and survey designs have gotten better and smarter.
Trend #3: Mobile penetration depends on sample source
The level of mobile participation for a given survey depends
on the sample characteristics. It is known, for instance that in the US,
minority groups, youths, and upper income individuals show higher incidence of
smartphone use.[2]
Whether a survey employs panel sample or client supplied
sample (e.g. list of customers) has a tremendous impact as well.When a
client-supplied list is used, more than a quarter of respondents access the
survey using a smartphone; that number falls to 10% for panel respondents
(Figure 2).
Panel supplied sample has always had far fewer smartphone
survey takers.  We suspect that’s because
this population expects to receive surveys, and will use a PC out of habit or
for the better survey-user experience (i.e. larger screen size, mouse /
keyboard input). But the number of mobile panel members is growing and has more
than doubled since 2013.  Besides the
increasing reliance on smartphone devices to access the internet,  the growing industry acceptance and
deployment of smartphone friendly survey designs are undoubtedly driving this
Things Market
Researchers MUST Consider in 2016
As the mobile population continue to grow, it’s becoming
increasingly clear that researchers must adhere to mobile friendly principles
for online surveys. We can no longer simply resize surveys designed for the PC
and serve them on a smartphone without any regard for the smaller screen. It
leaves respondents frustrated with tiny text, input buttons, or horizontal
scales partially cut off from view. A survey that is friendly and optimized
across all platforms drives better data and higher respondent participation.
About Aaron Jue, FocusVision Market Research Director
With more than 10
years of full-service online survey knowledge and research, Aaron keeps
FocusVision at the forefront of new market research trends and best survey
design practices to maximize response rates and data quality. His role is to
capture key internal business performance metrics and FV customer insights.





Level Up: The Possibilities Brought to Life by Pok??mon GO

By Zoe Dowling, Lead
Research Strategist, FocusVision
In the few weeks since Pok??mon GO’s US release, it’s become
a hands down winner for this summer’s ‘craze’. Future generations will likely reflect
on these times with the same fondness as with the hula-hoop or (more recently)
the ice bucket challenge ‘ but for smartphones the needle has forever been
A Friday evening walk on Los Angeles’ Redondo Beach Pier
mirrored many landmark locations around the country ‘ a majority of visitors on
the Pok??mon hunt, many of whom came furnished with mobile battery packs and
chargers. Beyond the volume of active players, it was striking to note how
inclusive the game is ‘ from tweens to grandpas; from individuals and couples
to groups, everyone wanted to catch ‘em all.
What drove Pok??mon
GO’s unprecedented popularity?
Given the inclusive fan base of the game, its popularity
isn’t just a result of the 90′s kids eagerly reliving their youth, nor is it simply
techies delighting in the technological convergence and execution. While these
are contributing factors, there’s more going on.
Pok??mon GO is
The internet, social media and smartphones facilitate a
connectivity and global reach to the extent that memes and trends spread almost
instantaneously. News about the game swept across the country and the globe.
People want to be part of the newest trend.
At the same time, the game’s easy (and free) entry allows
anyone with a smartphone to participate themselves. Within minutes of opening
the app, you experience the wonder of being virtually positioned within your
physical location and catch your very first Pok??mon where Augmented Reality
delights. Perhaps also Pok??mon GO highlights the universal popularity of mobile
casual gaming, although maybe for the first time it becomes a visible, in fact
public, activity.
Pok??mon GO merges
technologies in a way that its predecessors didn’t succeed
Maps aren’t new to gamers but location-based gaming appears
to have gone mainstream. The use of GPS and walking your virtual character
around your physical world is very neat.

Aside from tracking your movements on the map, your physical and virtual
location are also linked by Pok??stops. Here you pick up Pok??Balls and other
items to add to your stash while learning about the micro-landmarks in your
immediate vicinity. During my first walk I discovered that my local diner is 40
years old and that the town library gardens are home to a small remembrance
fountain. Not to mention countless, hitherto undetected, Pok??mon to add to my
The inclusion of Augmented Reality (AR), which some rightly
say is a limited aspect of the game appearing only when you encounter a Pok??mon
and attempt to catch it, nevertheless delivers one of the most ‘wow’ moments,
being the final convincing glue between your physical and virtual worlds. These
technologies, coupled with classic game elements of a mission based activity
where you are awarded experience points, level ups and engage in traditional
video-game combat, deliver a compelling experience.
Pok??mon GO allows
users to concurrently escape and explore their world
Finally, it’s possible that the game brings a welcome relief
from this year’s bleak newsrooms. It provides a moment of escapism that you can
share, even just with slight smiles and nods, with the people around you.
Bringing us together, albeit for a brief moment, in an increasingly fragmented
 The branded advantage
Whatever the reasons for Pok??mon GO immense success, it has given
us a glimpse of possibilities with geo-location and AR that up until now have
felt more like a futuristic hyperbole. The opportunities extend well beyond the
gaming world. For brands, the race is on to capitalize upon people’s engagement
with the game and drive traffic to their retail environments. Furthermore,
well-considered partnerships can also help position the brand as a player
within the cultural conversation.
McDonald’s Japan became the first official brand partner
with 400 restaurants as ‘gyms’ and the remaining 2,500 sponsored Pok??stops but
there’s also been many instances of unofficial linkage with signs on shop
windows offering ’10% discount for any Pok??mon captured here’ and countless
social media posts by brands all eager to be part of the moment.
Will Pok??mon GO
impact market research?
It’s hard not to start considering the implications for
research. From an immediate perspective the smartphone message, which should
already be loud and clear, is booming. People have smartphones. People are
using smartphones. This is where we’ll find them.
The willingness to use GPS and having your movements mapped
is an interesting one. In many ways, people already give out this information
freely with check-ins on various social media and review sites but perhaps this
takes it to a new level.
What would a shopper journey look like using an app with a
map overlay? What if there were virtual items within the retail environment
that people found during their journey to signal a feedback loop? What if we
could use AR to have people select items from a set of features and overlay
them to create a view of the environment as they’d like to see it?
In matter of few short weeks, this type of interaction with
research respondents feels entirely possible rather than a pipe dream. The
challenge now ‘ turning the potential into a reality.
Happy hunting!
About the Author: Zo?? Dowling
is the Lead Research Strategist for FocusVision, the global leader in research
technology. Her extensive background includes quantitative and qualitative
research design, data collection, analysis and report writing. She is an expert
in internet and mobile research, specializing in respondent engagement, as well
as online and offline qualitative approaches, including interviews, focus
groups and usability testing. For more information, visit FocusVision.com.

4 Tips for Mobile Market Research

By: Sarah Canning,
Product Manager, Global, Lightspeed GMI

Mobile phones provide an ideal method to collect and
understand consumer behavior. Given their ability to capture real time
responses, there are endless opportunities with mobile market research that we
can utilize or further develop. As researchers, to capture authentic and honest
input, we must implement best practices. Marketing researchers need to think
mobile and consumer, first.
From social media apps to text messaging, the average
American spends one hour and 49 minutes in-app on their smartphone daily. What
does this mean for marketing researchers? It means mobile devices play an
increasingly important role in our research. We should consider not only the
frequency consumers are using their mobile device, but who we’re trying to
reach as well. Those difficult 18-24 year-old males you’re looking for to top
off your project? There is a good chance you’ll find them on their phone faster
than on a laptop. Now, put yourself in a respondent’s shoes. If there aren’t
enough surveys for you to take, or the surveys you receive are challenging to
view, will you stay active on the panel? Engaged? If researchers aren’t putting
out enough surveys for the demographics more likely to use a mobile device over
a computer, we could see capacity decrease over time. Because of these points
and many others, we need to put more focus on utilizing mobile devices to reach
our target audiences and create surveys that are enjoyable to take on those
Here are four best
practices to apply:

for Mobile First:
 While both PC and mobile can produce informative
results, mobile provides real-time, in-the-moment data. Eighty-seven percent of
U.S. smartphone users under 34 are never without their phones. What does this
mean for marketing researchers? Build with the smallest mobile device in mind, then adapt for
Length of Interview:
results are impacted by the length of your survey
. The use of mobile
phones, globally, has expedited everything we do in the 21st century; including
the amount of time to complete a survey on smartphones. While aesthetics are a
huge part of delivery, make your surveys short and to the point. Surveys that
are as short as possible, never exceeding 15 minutes, will yield a more
attentive audience.
Build a
Trusting Relationship:
Panelists are people and they now understand the
value of their personal data, their opinions, and their time. Assure your
respondents that their personal information will not be shared.Consent is
; however, this is an obstacle for many marketing research
companies. Capture data that is insightful, not invasive.

Your Research:
 Gamifying research can result in dramatically higher
levels of engagement amongst panelists (3x higher) and should be incorporated
more frequently in survey design. Marketing researchers don’t need an overhaul
of their research solutions; they can simply form the questions in a more
engaging way. There are now many avenues to pursue when marketing to the modern
world and many distractions to overcome. Be
the distraction
 by gamifying your research.

Call for Presenters for TMRE Next: The New Face of Consumer Insights

We are currently seeking presenters for:
TMRE Next: The New Face of Consumer Insights
May 2016, West Coast
Deadline: Wednesday, December 9th
*Please note this call for papers is ONLY for Client side
companies. If you are a consultant, solution provider, vendor interested in
speaking on the 2016 program please scroll to the bottom of this email for
details on how to submit.
Formerly knowns at InsighTech – TMRE Next: The New Face of
Consumer Insights is an in-depth follow-up to The Market Research Event (TMRE)
2015. This program will show how to action key hot topics and themes explored
at TMRE 2015. The content presented at this event will evolve the skill sets of
those within market research and consumer insights so that they can remain
competitive and relevant. It explores what’s next in consumer insights and what
it means for you. Key areas explored include: Collaboration, Re-thinking skill
sets necessary for success, Innovations in market research & consumer
insights, setting up your organization and team for success, re-framing the
problem, actionable frameworks, storytelling and a variety of sessions showing
you how research projects were executed and what it means for you.
We are looking for NEW workshops, case studies and
interactive experiences that can be ACTIONED. All sessions need to clearly show
the “how to” behind the content presented.
See below for specifics. Have another idea? Let us know -
anything is possible.
1. Deep Dive Case Studies: Have a NEW story to share? We are
looking for deep dive case studies that will show: What you tried, what worked,
what didn’t and what you recommend. Can you share a real life research project
success story? Tell us how it was executed?
2. Workshops: Do you have a hands on workshop that could help
market researchers evolve their skill set? Understand new frameworks? Show them
how to use new tools?   
We are looking for presentations in the areas listed below as
well as any other areas/topics that you think would be a great addition to the
2016 program.
1. Prioritizing
2. Data Visualization
3. Talking to C-Suite
4. Text Analysis- How to make things useful
6. Moving people to be an independent thinkers
7. Tracking Progress
8. Collaboration :Collaboration strategies to integrate all
sources of data – collaborate across different units to ensure impact of
9. Your Strategy for Success: How do you succeed internally?
How do we become internal change agents?
Dive Case Studies:
1. Bridging the speed vs rigor – data quality angle
2. How to approach Global: Best Practices and Practical Tips
3. How do you build an insights function?
4. Making Insights immediately relevant
5. DIY vs external Insights: Working in house vs external-
Why? What do you send out?
6. Budget: Getting the Most from your research budget: How do
we do the same for less?
7. Bridging the speed vs rigor – data quality angle
8. How to approach Global: Best Practices and Practical Tips
Teams & Organizational Structure: Structuring Your Teams
for Success
1. Team structures and reporting lines
a. Structure and Organization The future face of the insights team (structure,
prioritizing, DIY)
b. Matrix For Team Development
c. Where do people report to? Skill Sets needed? How do budgets work
(centralized budgets? Internal client chargebacks? Hybrid?)?
1. Storytelling
2. Data Visualization
3. Public Speaking
4. Innovation
5. Reframing the Problem
Re-framing the problem – the right questions to ask early on
- what does the business need
6. Frameworks
- Process models
- Communication Framework
- Product Development Framework
- Innovation
- Business Sizing
- MEOWS Framework
Client Vendor Relationships:
1. Navigating the Future of Client/ Vendor Relationships
2. Baseline- Finding new Suppliers
i. Vendor selection: Maintaining the ones you have, selecting new vendors
Additional Topics of Interest:
1. Creating Engagement
2. Insights from Scratch: Insights for Startups -Departments
of 1 :  What is working and what isn’t 
3. Managing & Working with Global teams
4. How do you set yourself so you can enable research
5. How are projects prioritized? Is there a system?
6. Budget: Where does funding come from?
7. When you don’t own data, how do you play in the data
economy? How do you partner w/ partners that do own the data.
8. Gamification
9. Creating a Culture of Innovation and Growth
10. Neuromarketing
11. Trends: Internet  of Things/ AI/ Culture/ Next Gen
12. Mobile Research Innovation
13. Visualization Analytics
Due to the high volume of submissions, only accepted
proposals will be notified. For consideration, please email rkunstadter@iirusa.com with the
following information by Wednesday, December 2, 2015:
‘ Proposed speaker name(s), job title(s), and company name(s)
‘ 3-4 Sentence Bio
‘ The topic your session would cover
‘ Session Title
‘ Session Description (60 words or less)- What is new and
unique? What will the audience gain from this presentation?
‘ Your complete Mailing Address, best contact number, best
  All vendors, consultants, agencies and solutions
providers that would like to get involved in TMRE Next: The New Face of CI
should contact Sponsorship Director, Jon Saxe at JSaxe@iirusa.com  or at 646.895.7467
All the best,

The TMRE Next Team

Your Opportunity to Connect with Client-Side Shopper & Retail Executives in Paris

Breaking News – 83% Client-Side Attendance at OmniShopper International 2015!
In just 3 weeks, the best in retail and shopper strategies
will gather in Paris at OmniShopper International. We have some exciting
news to share with you about the event – the highest client-side attendance to
date, with an astounding 83% of participants coming from client-side

So what does that mean for you? Even MORE opportunity to get in front of the
real decision makers in organizations like Ferrero, Tesco, Johnson &
Johnson UK, LEGO, Mondelez International, Coca-Cola, SABMiller and more.
It will be a room filled with real purchasing power. Download the brochure for more information: http://bit.ly/1LBURFR

These companies have already invested in insights by registering to attend -
and now they are looking to invest in their next great partner:

Almeer Group
Arla Foods
Atria Plc
Beiersdorf AG
Boston Consulting Group
Campofrio Food Group
Colgate Palmolive Ltd
Edgewell Personal Care
Engage BBDO
Fazer Group
Fazer Leipomot Oy
Hakuhodo Inc
Harvard University
InContext Solutions
Instore Power Provider SRL
John Lewis Plc
Johnson & Johnson Consumer UK
Kantar Retail
Market Strategies International
Metro SA
Metsa Board International
MindSpark Research International
Mondelez International
NORM Research & Consulting AB
Ogilvy & Mather Africa
Pagen AB
PepsiCo International
Perfetti van Melle
Plzensky Prazdroj (a SABMiller plc company)
Procter & Gamble Europe SA
Publicis Belguim
Quotus Research
Red Bull GmbH
Relish Research
Shell International
Societe des alcools du Quebec
Swedish Match
Tesco Czech Republic Slovak
The Lavin Agency
Vaselic doo
Vivid Brand
Warburtons Ltd
WD- 40 Company Zweigniederlassung
Webb deVlam
William Grant and Sons Distillers Ltd
Windsor Leadership Group
As a valued reader of
our blog, you get an exclusive $100 off the current rate when you use code
OMNIPAIS15BL. Register here: http://bit.ly/1LBURFR
We hope to see you in Paris!
The OmniShopper Paris Team


Free Webinar: Virtual Reality – The Key to Understanding Shopper Decisions

In the CPG and retail industry, analyzing shopper decision
trees are important for both strategic and tactical decisions. Traditionally,
they’ve either been created from historical purchase data (household panel
data, for example) or attitudinal surveys (card sorting, attribute rankings, or
But that is no longer the case! Virtual reality has changed
the way shopper research is done. Traditional methods are integrated with data
from virtual shopping simulations, providing a deeper understanding of both the
attitudes and behavior of the shopper.
Join InContext Solutions’ Rich Scamehorn and Liz Cox for
their webinar to learn the latest trends and applications of virtual reality
research, and how virtual technology is allowing retailers and manufactures to
optimize assortment and eliminate traditional decision tree barriers, such as:
Hard-to-track categories (e.g., instant
consumption products, products without UPC codes)
Hard-to-track channels (e.g., Liquor stores,
Low purchase frequency categories (e.g.,
cosmetics, consumer electronics)
Retailer-specific data 
Occasion-based decisions
Register for this free webinar here: http://bit.ly/1LvvQgP
Liz Cox, Group Vice President, Insights, InContext Solutions

Scamehorn, Chief Research Officer, InContext Solutions

Liz has a passion for turning data into insights for
clients. Prior to joining InContext Solutions, Liz spent over 25 years in
shopper and consumer insights roles at IRI and Ipsos. Liz is now bringing
together her primary areas of expertise, virtual testing and shopper decision
trees, into an exciting new research offering. Liz holds a MS in Marketing and
Strategic Management from Purdue University’s Krannert School of Management.
Rich co-founded InContext Solutions in 2009, and serves as
Chief Research Officer. He has over 20 years of market research experience, and
began his career at Rockwood Research and Market Resource Associates, two
start-up research suppliers. He moved to the client side with Tennant and
General Mills where he introduced virtual store testing as a faster, cheaper
method providing great cost savings to the company. Rich holds a bachelor’s
degree from Macalester College in mathematics and a master’s degree from the
University of Minnesota in statistics.
Save you seat for
this webinar: http://bit.ly/1LvvQgP
Want more on this topic? Attend OmniShopper International
next month to see InContext Solutions present a session called, ‘The Latest
Trends and Applications of Virtual to Research.’ OmniShopper Intl is taking
place November 14-16 in Paris France. AS a valued member of our LinkedIn
community, you get $100 off the conference rate when you code OMNIPARIS15BL.
Learn more or register here: http://bit.ly/1W2eIG7

The OmniShopper International Team 

Continue Learning This Fall with IIR’s Portfolio of Research & Insights Conferences

It’s hard to believe that today is the last day of summer,
and tomorrow fall begins!

As the kids head back to the classroom, now’s the time to think about
continuing your learning as well. The producers of TMRE: The Market Research
Event have a full line-up of research and insights events dedicated to your
professional and personal development.

Take a look at what the Fall has to offer:

Foresight & Trends

@future_trends, #FT15
Activate Trends. Find, Sell & Create the Future
September 29 ‘ October 1, 2015
Los Angeles, CA
Download the brochure: http://bit.ly/1JK8inr
Register today & save an additional $100 with code FT15LI: http://bit.ly/1JK8inr

The Market Research Event

November 2-4, 2015
Orlando, FL
Download the brochure: http://bit.ly/1hvUv9a
Register today & save an additional $100 with code TMRE15LI: http://bit.ly/1hvUv9a

The 5th Annual International Shopper Insights in Action: OmniShopper 2015

@OmniShopper, #OmniParis
Revolutionize Your Shopper Strategy to Win in the Emerging Retail Landscape
11-13 November 2015
Paris, France
Download the brochure: http://bit.ly/1Vuwcr7
Register today & save an additional $100 with code OMNIPARIS15LI: http://bit.ly/1Vuwcr7

OmniShopper 2015 Digital Event Package
Activating Insights & Marketing Strategies at Retail
Access to presentations & 2015 executive summary
Buy video package: http://bit.ly/1JwlQ2m

Plus, Save the Date!
The Media Insights & Engagement Conference

The Year of Multi: Cultural, Generational, Platform
February 1-3, 2016
Fort Lauderdale, FL
Subscribe to receive program updates: http://bit.ly/1XcRMlC

We hope to see you at one of our research and insights events this fall!

All the best,

The IIR Research & Insights Team

10 Ways You Innovate Your Shopper Strategy to Increase Revenue

The shopper journey to purchase is a lot more complicated than
it used to be. Technology continues to advance at a rapid pace and shopper
preferences are constantly changing. Creating a true end-to-end Omnichannel
customer experience is absolutely key for companies operating in today’s
OmniShopper International 2015 will give you the tools you
need to innovate your shopper strategy in order to increase revenue and thrive
in this new retail world. Here’s how:
EMBRACE OMNICHANNEL: Understand how technology
and people are key to delivering true end-to-end omnichannel experiences with
Simon RussellDirector, Retail Operations Development at John Lewis Partnership.
BE DIGITAL: Learn how to bridge offline shopper
experience and the digital world with Valerie Bolliet, Global Shopper Marketing
DA, Consumer Lifestyle at Philips.
ENGAGE THE CONSUMER: Barbara Pederzolli, Shopper
& Commercial Insights Senior Manager, Central & Southern Europe at
Coca-Cola will share how to optimize in-store communication probing the mind of
the shopper.
BOOST YOUR BRAND:  Hear from Luis Fernandes,
Global, Customer & Shopper Director at Campofrio Food Group, how to Use
shopper insights to boost a brand relaunch along the entire path to purchase.
SPOT TRENDS: Hear about emerging channels &
trends with Eric Fuchs, Non Food Online & Multichannel Bizdev Director at
Carrefour France.
TAKE RISKS: Caspar Berry, Professional Poker Player
& CEO of Risk Taking and Decision Making Limited, will talk about how risk
taking and decision making complement each other in Poker, Business and Life.
UTILIZE BIG DATA: Learn how to turn big data
into insights with Olin Novak, Marketing Director at Tesco.
THINK LIKE A MILLENNIAL: Learn how to create a
social organization that Matches Today’s Millennial Shoppers with Nahal
Yousefian, Head of Human Resources at Tesco Europe.
STAY COMPETITIVE: Want to know how to compete in the
age of the omni-shopper? Steve Hildebrand, Director and Owen McCabe, Director
of Consulting at Kantar Retail Europe will tell you.
Turpault, MD Europe, Perception Research Services will talk about
application and innovations in eye-tracking and the shopper.
Innovate your shopper strategy in Paris with us this fall!
Download the brochure to see the full program: http://bit.ly/1N5tSUn
Use code OMNIPARIS15BL for an exclusive $100 off the current
rate when you register: http://bit.ly/1N5tSUn