Tag Archives: Mobile Video

Can Researchers Join The Social Video Party?

Social media has been a part of our lives for about
a decade now (maybe more if you were an avid MySpace or
Friendster user), but still there appear to be few research companies harnessing its true
power to get in touch with consumers and capture their opinions in real time.
On the topic of new social tech, there is an abundance of pushback. “What is the data telling me?” “How can it be coded/normalized/interpreted?” “Does it fit with our current approach?” “How can I filter inappropriate content?” — these are just a few of the many valid concerns around using new media in research. Social data is unstructured, and doesn’t give us access to probe users in the way we might
in our current research platforms, both in the qual and quant world.
But are we leaving something on the table? Can we leverage the fact that hundreds of millions of people are on Instagram, willing to share their lunch with you, show you what their #OOTD (Outfit Of The Day) is? Don’t we want to know what consumers
are eating and wearing?
A newcomer on the social scene that has my gears turning is Periscope. The app lets users live stream video from their mobile device, and lets their followers on Twitter know when a broadcast begins. Could we tap into an app that is already gaining popularity (it made headlines for amassing 1 million users in only 10 days), and let the consumer tell us when she is ready to take us along for a
shopping trip, brush her teeth, or engage in whatever ritual/experience we are interested in?
What is this couple shopping for? I bet they’d be willing to show you!
There is no question that logistical issues abound, to which I say “bring it on”. This is what we in the online MR space do daily — tackle logistical and technical issues to get access to our consumers where they work, live, and play. 
As an industry we are creative enough to sort out the logistics, and researchers everywhere should be paying attention to an app which, on its homepage, implores us to “Explore the world through someone else’s eyes

About the Author:
Anthony Germinario is Director of Technical Product Management at BuzzBack, where he is focused on developing
and integrating unique respondent and reporting experiences for online
research. He has earned his PMP certification and holds a B.S.B.A from Boston
University’s Questrom School of Business. You can keep up with him on Twitter @AGermBB and on LinkedIn, as well as
on BuzzBack’s blog

MobileMR 2015: The latest advances in mobile market research technologies & methodologies

The Mobile Market Research Workshop, is a one-day immersion uncovering the latest advances in mobile market research technologies and methodologies taking place in New York City on December 5, 2014. Join leading industry experts for four highly curated and interactive workshops designed to showcase dramatic advances in mobile research in action!

This one day event is brought to you by the producers of The Market Research Event, the world’s #1 research and insights event, and the Mobile Market Research Association, a global trade association dedicated to the development and promotion of conducting market research on mobile devices.

Featured workshops:

Mobile Video for Quant and Qual with VoxPopMe

This highly interactive workshop will demonstrate the power of video and show why video should be a significant part of your MR toolkit. The results of a recent study comparing video feedback to open-ended text responses will be revealed. Participants will also be able to set up and run a real-time VoxPopMe campaign and capture 25 videos during the session.

Finding interesting ways video technology is being utilized, including integration into existing survey platforms and how WI-FI and Beacons can be used to trigger in-moment requests for video feedback will be discussed.

Key Learnings: 

‘ How video and mobile combine to provide the highest quality in-moment insight

‘ Sharing a recent study comparing open-ended text responses to video responses

‘ Leveraging tools to quickly understand large, cumbersome video data sets

‘ The future of video in market research

Mobile Millennials & Real-Time Research with YPulse

While the consumer is ready, willing and able to answer questions on the fly and in real-time, are you ready to incorporate real-time insights into your decision making process? By utilizing a new breed of real-time research tools, brands, manufacturers and retailers have the ability to incorporate consumer  feedback into lightning-fast production and merchandising schedules.

The question is, are companies comfortable making decisions at the speed at which consumers are willing to give their opinions?

This workshop will explore tools that have been designed to enable real-time feedback to companies as well as their relative success or failure in cannibalizing traditional decision-making tools.

Join us this next month as we give you the tools to leverage the mobile frontier to increase your ROI and get closer to your consumers.  Check out the full program here.