Tag Archives: Mobile Marketing

The Mobile Marketing Conference: Call for Presenters

The Mobile Marketing Conference

Event Date: March 19-21, 2012

Location: Miami, FL

Submit a proposal to speak at the top industry event for mobile marketing.

Your Opportunity

Production has begun for the groundbreaking new event – The Mobile Marketing Conference (TMMC). A top destination for marketers, digital experts, strategists and mobile evangelists, TMMC reveals extraordinary ideas about leveraging the mobile medium to build brand awareness, consumer engagement and increased profits. The TMMC experience will empower you to connect more meaningfully with consumers through this “always on” medium. TMMC will be chaired by Jeff Hayzlett, Former CMO of Kodak and Author of The Mirror Test.

The Mobile Marketing Conference: Capturing Share of Mind, Catalyzing Transactions & Proving ROI

We are actively recruiting speakers to bring The Mobile Marketing Conference to life in 2012. The submission deadline is Wednesday, August 24, 2011. Proposals will be accepted on a rolling basis so early submission is encouraged.

Added Bonus: All speakers will receive complimentary admission to the entire event (a $3,000+ value) and a discount code for 20% off standard rates to pass along to colleagues and contacts.

This call for presenters is limited to client side companies. If you are a vendor, consultant or solutions provider and wish to get involved, please see special notice below.


We are looking for best in class presentations around mobile strategy, user experience & engagement and what’s next. Specifically we are seeking case studies demonstrating the following key initiatives:

Maximizing Brand Impact in the Mobile Space

Using the Mobile Medium to Build Awareness & Engagement

Developing Brand Appropriate Short & Long Term Mobile Strategies

Translating Mobile Strategy at the Regional Level for Global Programs

Harnessing the Amplifier Effect: Integrating Mobile Into Your Overall Marketing Strategy

Triggering Desired Customer Actions Through Mobile

Extending Engagement Through Push Notification

Extending Your Loyalty Programs Through Mobile

Using Mobile to Drive Awareness of & Participation in Social & Digital Campaigns

Mobile Usage Insights: Emerging Patterns of Consumer Behavior

Capitalizing on Augmented Reality to Deliver Truly Personalized Mobile Experience

Generating Operational Efficiencies with Mobile

Allocating Your Mobile Spend

Understanding the Opportunities with LBS

Engaging Customers at the Point of Experience to Capture Real Time Feedback

Please do not feel limited by the list above. We are happy to consider topics not listed here that you feel would add value and be appropriate.

Formats include

1. Case study presentation (30 – 45 minutes long)

2. Interactive ideation and brainstorming sessions to engage the audience in discussion (30 – 45 minutes long)

3. Panel with 3 ‘ 4 people debating/discussing a particular topic (30 – 45 minutes long)

Speaker Benefits

Speakers enjoy many benefits of presenting at IIR’s leading conferences including:

‘ Advance the purpose and value of mobile marketing

‘ Position their company as a pioneer in mobile marketing

‘ Reinforce their own position as a leader

‘ Share results of an exciting project

‘ Network with other industry leaders and participate in high-level discussions

‘ Access to IIR’s private online community exclusively for speakers

Submission Guidelines & Deadline

For consideration, please e-mail Krista Vazquez at kvazquez@iirusa.com with the following information by Wednesday, August 24, 2011.

‘ Proposed speaker name(s), job title(s), and company name(s)

‘ Contact information including address, phone and e-mail

‘ Title of presentation

‘ Brief overview of the presentation (1 short paragraph plus 2 bullets that illustrate audience takeaways): Please note: if your proposal is selected, portions of this description will be printed in the brochure and used online to promote your participation

‘ Brief speaker biography


Whether you are looking to build awareness, demo an exciting new technology, generate new business or strengthen existing relationships ‘ a presence at The Mobile Marketing Conference will help you achieve your goals. Be at the right place at the right time. A limited number of sessions on the program are reserved for our event sponsors. Solution providers who wish to become part of the program should contact Melissa Ashley at mashley@iirusa.com.

Due to the high volume of responses, we are unable to respond to each submission. All those selected to participate as speakers will be notified shortly after the deadline.

Thank you for your interest in The Mobile Marketing Conference.

Krista Vazquez

Conference Director &

Director, Special Projects




708 3rd Ave, 4th Floor NYC 10017

$300 Off Future Trends Conference. This Week Only.

Can you believe these stats?

The Number of Americans that check their SOCIAL MEDIA profiles daily: 46 Million

The Number of Americans that use SOCIAL GAMING: 61.9 Million

The Number of MOBILE phones in use in the world: 4 Billion

Before you can finish reading this post, these statistics will have grown exponentially. Trends drive consumers, and consumers drive sales. So how can you utilize each of these mediums to form meaningful relationships with your consumers that ultimately grow your business?

Future Trends brings you a full day Summit “The New Social Currency: Engage in the Relationship Economy”, exploring mobile, gaming, social media, and technology.


‘ Consumer Connections: Social Engagement Refined Utilizing Games, Interactive Participation with Facebook and Apps; Successful Strategies that Attract and Retain Consumers

Mary M. Rodgers, Director of Communications, CUSINART AND WARING


‘ Personal Health and Well Being: Ecosystem and Systems Thinking in a Connected World of Empathy

Rajesh G. Mishra MD, PhD, Vice President Research & Development, GLAXOSMITHKLINE CONSUMER HEALTHCARE


‘ Legend in Your Living Room! Trends in Total Transmedia Entertainment Experience Adrienne Allen, Creative and User Experience Lead, XBOX LIVE

Download the brochure to see other sessions and session descriptions.

Plus, speakers from Unilever, Aveda, Philips Consumer Lifestyle, Hallmark Cards, PepsiCo, Kraft Foods, Wyndham Worldwide, Intercontinental Hotels Group, HP, General Motors, Faurecia, UHG, EMD Chemicals, Merck, GlaxoSmithKlein Consumer Healthcare, Target, Westfield, Junior Win Team, New Think, Pulp Inc, Coolhunting.com, Kimberly Clark, and Firmenich Perfumery will share personal and professional stories that will give you the inspiration to make positive change. Download the brochure to find out how the speakers’ stories will impact you.

Whether this will be your first time or you are a veteran attendee, you will have an experience incomparable to any previous events you have attended. We hope you will join your community of trend spotters, corporate thinkers, and news makers at the Gansevoort this October in Miami. Register now as a reader of this blog with code SMS15 by this Friday, August 12th & save 15% off the standard registration rate. Register here.

We look forward to seeing you this October in Miami!

The Future Trends Event Team

Visit the Future Trends webpage for more details

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New Stats for Mobile Marketers

A report released by Jumptap reveals a state-by-state breakdown of mobile phone platform usage. As reported by Mashable, “Android patriots are amassed in South and Southwest states, while iOS loyalists are pooled together in Northeast and Midwest states. In particular, California, Texas and Florida over-index for Android use and states in New England and the Midwest over-index for iOS use.”

With more companies turning to mobile, and particularly app development, for marketing purposes this information is extremely relevant. When investing in app development, finding the platform that your audience is using is key. Check out the larger map here.

Is your company using mobile technology for marketing or other purposes currently? Are you planning to? Participate in our poll!