Tag Archives: Mobile Marketing

Staying in Fashion With Fans & Maximizing Mobile Investment

Wondering if mobile is the right avenue for building customer loyalty? It being Fashion Week, we thought it only appropriate to look to 5th Avenue, and TMMC-featured company Redken for some runway ready insights on this hot topic.

 Redken connects with both professional stylists and consumers via mobile. Their “Style Station” app, pictured here, helps out stylists with handy color timers (you can even set multiple alarms for multiple clients), new and featured hair color formulas, and access to a branded online community (“The Break Room”) where stylists can seek industry advice or network with peers. By providing relevant useful information in this format, Redken manages to bond with these busy beauty professionals.

The company also allows consumers to easily access information about their products with a mobile website. In this article from 2011, Nick Taylor, president of Usablenet, New York is quoted as saying:

‘In an effort to engage customers across multiple channels, Redken has optimized its full product catalog, a location-based salon-finder that allows consumers to find their closest Redken salon, and essential brand information that equips consumers with all the knowledge they need before they go to the salon.’

As we covered in previous posts, the keys here are a simple and clear user experience and providing the right information at the right time. Interested in hearing more about the ways that Redken is using mobile? Sarah Liang, Director of Interactive Marketing, Redken, L’Oreal USA will be presenting “L’Oreal Maximizes Mobile Investment to Increase Loyalty and Purchases” at The Mobile Marketing Conference 2011.

Learn about L’Oreal’s 3-tiered mobile program and how the brand used mobile technologies to increase loyalty with its consumers. Going beyond the loyalty-punch card, they engaged by integrating mobile apps into the lives of hairdressers, maintaining product users in the Path to Purchase loyalty loop.

To learn more, download the brochure. Save 15% when you register with code TMMC12DIGITAL here.

P.S. Join our social media community! Our new LinkedIn Group is a place to share expertise and brilliant ideas on anything mobile marketing and you can also follow us on Twitter or on Facebook for conference updates and industry insider news.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com 

Jeffrey Hayzlett on The Mobile Marketing Conference

Jeffrey Hayzlett, Celebrity CMO, Author of Running The Gauntlet and Founder of THE HAYZLETT GROUP will be chairing our upcoming event, The Mobile Marketing Conference. Check out this video for a personal message from Hayzlett on this exciting conference:

Join us this March and harness the power of mobile marketing at The Mobile Marketing Conference. Download the brochure for more details.

As a readers of our blog, we’d like to offer you an exclusive 15% discount. Register with code TMMC12DIGITAL here.

We hope to see you in Miami!
All the best, The Mobile Marketing Conference Event Team

P.S. Join our social media community! Our new LinkedIn Group: http://linkd.in/y01QZT is a place to share expertise and brilliant ideas on anything mobile marketing and you can also follow us on Twitter at https://twitter.com/TheMMConference or on Facebook: http://on.fb.me/uFo6zi for conference updates and industry insider news.

News Round-up: 2011 milestones and 2012 Tech Trends

Going forward in 2012 we’d like to provide you with some occasional round-ups of some of our favorite finds from around the internet.

This week was full of treasures, first of all one of our favorite resources for inspiration Design Mind by Frog Design released their 2012 Tech Trend Predictions. Check out the slideshow below, or head over to their blog for more in-depth info. Our favorite trends? “Connected Cities” – or the increased convergence of the digital with the physical and local – and “The Reductive Social Network: Technology Finally Gets Personal,” which explores the ways we will narrow our ever-increasing social circles.

Also of interest, The Barbarian Group launched this infographic of 2011 social media milestones. It’s amazing to look back and see how far we’ve come in the past year.

We’ve been closely following the development of Pinterest lately, as more and more sources are buzzing about the new network. Mashable announced this week that Pinterest is amongst the 60 new apps that have been added. If you’re thinking about using Pinterest for business, be sure to check out “Pinterest: A Dream-catcher for Creatives & CEOs” on the Front End of Innovation blog.

Lastly, from the world of Mobile,  a new App, “ReconAge” allows Android phones to be able to judge the age of their users. While this could provide valuable data to marketers, it’s unclear if users would opt in to using the program. Meanwhile, in India, mobile users are now able to download apps via a store at the mall. This post on Fast Company provides more insight into the new world of “Connected Consumers.”

What were your favorite digital marketing links this week? What resources do you turn to?

Top 10 Reasons to Choose The Mobile Marketing Conference

With a plethora of mobile marketing conferences available out there, choosing the right one to invest in can be a daunting task.

Here are the TOP 10 REASONS why The Mobile Marketing Conference (TMMC) is the one conference you should attend:
1. ACTION-ABILITY. TMMC is the only event of its kind designed around action-ability ‘ real world BRAND stories showcasing action and demonstrating value.
2. RETURN ON YOUR INVESTMENT. TMMC will show you how to leverage the mobile medium to build meaningful mobile experiences and convert mobile interactions to transactions.
3. WORLD CLASS KEYNOTES. The best keynotes deliver expertise you urgently need.
- Jeffrey Hayzlett, Celebrity CMO and Founder of THE HAYZLETT GROUP
- Professor Scott Galloway, Clinical Professor of Marketing, NYU STERN & Founder, RED ENVELOPE
- Allen H. Kupetz, Executive-in-Residence, CRUMMER GRADUATE SCHOOL OF BUSINESS AT ROLLINS COLLEGE & Author, THE FUTURE OF LESS
- Jason Tester, Futurist, INSTITUTE FOR THE FUTURE
4. MAKE POSITIVE CHANGE. Hear stories that will give you the inspiration and courage to make positive change. With speakers from: Gilt Groupe, Zappos, Gap, Starwood Hotels, JetBlue, Disney, Pandora, Turner Networks, Sunkist Growers, Capital One, Sony, The Weather Channel and more’
5. HANDS-ON WORKSHOPS. Participate in best in class workshops – ‘Developing Brand Building Apps to Last: Design, Information Architecture & Findability’ and ‘Best Practices in Creating Mobile Websites’.
6. 3 CONCURRENT TRACKS. Concurrent tracks offer deep dives into the mobile medium and allow you to customize your entire experience:
- TRACK 1: Strategy
- TRACK 2: Mobile Experience & Engagement
- TRACK 3: Trends & What’s Next
What to see the full session descriptions? Download the brochure.
7. THE IIR DIFFERENCE. We’ve taken our leading event brands like FUSE, Shopper Insights, Future Trends, The Conference on Marketing and Youth Mega Mash Up and applied best practices from all of them to TMMC.
8. TANGIBLE TAKEAWAYS. All attendees will receive an Executive Summary which synthesizes key learnings from the event.
9. GET OUT OF THE BOX. Learn from experts in various industries to help you think outside the box.
10. NO COMMERCIALISM. Like all IIR events, TMMC will have no commercialism from the podium.

Designed for marketers, by marketers, it is the only event of its kind exclusively focused on marketing in the mobile medium. Harness the power of mobile marketing to further your brand’s reach and impact at The Mobile Marketing Conference. As a readers of our blog, we’d like to offer you an exclusive 15% discount. Register with code TMMC12DIGITAL here.

We hope to see you in Miami.
All the best, The Mobile Marketing Conference Event Team

P.S. Join our social media community! Our new LinkedIn Group: http://linkd.in/y01QZT is a place to share expertise and brilliant ideas on anything mobile marketing and you can also follow us on Twitter at https://twitter.com/TheMMConference or on Facebook: http://on.fb.me/uFo6zi for conference updates and industry insider news.

Mobile Marketing for The Travel Industry

January is a big month for the travel industry: with the holidays behind us, many consumers are dreaming of that getaway to escape from the long winter ahead. I see the evidence of this trend every day as my inbox fills up with sales and specials from various travel sites.

So, with this in mind, how should travel brands ramp up to 2012 marketing? Stephen Gates of Starwood Hotels & Resorts (who will be leading our workshop at The Mobile Marketing Conference “Best Practices in Creating Mobile Websites”) recently shared the video interview below with mobithinking.com.

Starwood Hotels and Resorts is one of the world’s largest hotel groups focused on luxury brands, and Gates discusses here how Mobile and HTML5 allow Starwood to create a mobile brand experience that stays true to the unique personality of each of their brands.

Some key takeaways: Travelers are more likely to turn to mobile for information, as it is easier to access in a distant location than traditional internet.
Travelers are looking for largely utilitarian, transactional information (a reservation number or address) and are in a hurry to find it, make it easy to find this information via your mobile site.
Mobile provides an immediate conduit to your consumers while they are currently using your service, users largely access information via mobile while they are staying or just before.

Stephen also shares some ideas about how HTML5 will impact the future of Starwood’s mobile presence. Head to mobithinking.com for more or to view their full series of mobile expert interviews.

Or, to hear more from Stephen Gates, join us this March at The Mobile Marketing Conference. Download the brochure to learn more about his workshop. Save 15% when you register with code TMMC12DIGITAL here.

P.S. Join our social media community! Our new LinkedIn Group is a place to share expertise and brilliant ideas on anything mobile marketing and you can also follow us on Twitter or on Facebook for conference updates and industry insider news.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com

Introducing The Mobile Marketing Conference ‘ Save $600

Did you know that mobile is expected to be most influential advertising medium over the next three to five years?

With consumers now spending more than 6 times as much time in an app versus a traditional website, the opportunities to build brand love in this medium have increased exponentially. Yet, many of today’s leading marketers still struggle with exactly how much to take advantage of the new opportunities – not only when it comes to connecting but specifically how do you drive transactions?

The Mobile Marketing Conference - an event designed around action-ability – real world BRAND stories showcasing action and demonstrating value.

The Mobile Marketing Conference will show you how to leverage the mobile medium to build meaningful mobile experiences and convert mobile interactions to transactions. Designed for marketers, by marketers, it is the only event of its kind exclusively focused on marketing in this medium.

With case studies from leading brands like Google, JetBlue, L’Oreal, Turner Networks, Conde Nast, Capital One, Gilt Groupe, Taco Bell and more, The Mobile Marketing Conference promises a return on your investment.

Keynotes:
‘ Chaired by Jeffrey Hayzlett, Celebrity CMO, Author of The Mirror Test and Founder of The Hayzlett Group
‘ Professor Scott Galloway, Clinical Profesor of Marketing, NYU Stern & Founder of The Red Envelope
‘ Allen Kupetz, Author, The Future of Less
‘ Catherine Roe, Head of CPG, Google
‘ Jason Tester, Futurist, Institute for the Future
See the full speaker list.

Key focus areas include:
‘ Integrating mobile into the greater marketing strategy
‘ Aligning mobile strategy with brand goals
‘ Allocating resources across the mobile channel
‘ Usage patterns and mobile behavior
‘ Mobile advertising
‘ Mobile gaming
‘ Optimizing social media efforts for mobile
‘ Designing seamless user experiences
‘ Website optimization
Download the brochure to see full session descriptions 

To stay competitive, your brand must have a short and long term mobile plan. The Mobile Marketing Conference will arm you with the insights, relationships and coverage you need to succeed in the mobile world: capture share of mind, drive transaction and prove ROI.
Save $600 when you register before Thanksgiving! Register now.

We hope to see you in Miami.
The Mobile Marketing Conference Event Team

Join Our Communities:
Twitter: https://twitter.com/TheMMConference
LinkedIn: http://linkd.in/vXcAdM
Facebook: http://on.fb.me/uFo6zi

CALL FOR PRESENTERS – Submission Deadline Extended: The Mobile Marketing Conference

Submit a proposal to speak at the top industry event for mobile marketing.

Your Opportunity
Production has begun for the groundbreaking new event – The Mobile Marketing Conference (TMMC). A top destination for marketers, digital experts, strategists and mobile evangelists, TMMC reveals extraordinary ideas about leveraging the mobile medium to build brand awareness, consumer engagement and increased profits. The TMMC experience will empower you to connect more meaningfully with consumers through this “always on” medium. TMMC will be chaired by Jeff Hayzlett, Former CMO of Kodak and Author of The Mirror Test.

The Mobile Marketing Conference
Capturing Share of Mind, Catalyzing Transactions & Proving ROI
We are actively recruiting speakers to bring The Mobile Marketing Conference to life in 2012. The submission deadline is Thursday, September 8, 2011. Proposals will be accepted on a rolling basis so early submission is encouraged.
Added Bonus: All speakers will receive complimentary admission to the entire event (a $3,000+ value) and a discount code for 20% off the standard rate to pass along to colleagues and contacts.
This call for presenters is limited to client-side companies. If you are a vendor, consultant or solutions provider and wish to get involved, please see special notice below.

Topic Areas
We are looking for best in class presentations around mobile strategy, user experience & engagement and what’s next. Specifically we are seeking case studies demonstrating the following key initiatives:
‘ Maximizing Brand Impact in the Mobile Space
‘ Using the Mobile Medium to Build Awareness & Engagement
‘ Developing Brand Appropriate Short & Long Term Mobile Strategies
‘ Translating Mobile Strategy at the Regional Level for Global Programs
‘ Harnessing the Amplifier Effect: Integrating Mobile into Your Overall Marketing Strategy
‘ Triggering Desired Customer Actions through Mobile
‘ Extending Engagement through Push Notifications
‘ Extending Your Loyalty Programs through Mobile
‘ Using Mobile to Drive Awareness of & Participation in Social & Digital Campaigns
‘ Mobile Usage Insights: Emerging Patters of Consumer Behavior
‘ Capitalizing on Augmented Reality to Deliver Truly Personalized Mobile Experience
‘ Generating Operational Efficiencies with Mobile
‘ Allocating Your Mobile Spend
‘ Understanding the Opportunities with LBS
‘ Engaging Customers at the Point of Experience to Capture Real Time Feedback

Please do not feel limited to by the list above. We are happy to consider topics not listed here that you feel would add value and be appropriate.
Formats Include
1. Case study presentation (30-45 minutes long)
2. Interactive ideation and brainstorming sessions to engage the audience in discussion (30-45 minutes long)
3. Panel with 3-4 people debating/discussing a particular topic (30-45 minutes long)

Speaker Benefits
Speakers enjoy many benefits of presenting at IIR’s leading conferences including:
‘ Advance the purpose and value of mobile marketing
‘ Position their company as a pioneer in mobile marketing
‘ Reinforce their own position as a leader
‘ Share results of an exciting project
‘ Network with other industry leaders and participate in high-level discussions
‘ Access to IIR’s private online community exclusively for speakers
Submission Guidelines & Deadline
For consideration, please email Krista Vazquez at kvazquez@iirusa.com with the following information by Thursday, September 8, 2011.
‘ Proposed speaker name(s), job title(s), and company name(s)
‘ Contact information including address, phone and e-mail
‘ Title of presentation
‘ Brief overview of the presentation (1 short paragraph plus 2 bullets that illustrate audience takeaways): Please note: if your proposal is selected, portions of this description will be printed in the brochure and used online to promote your participation
‘ Brief speaker biography (2 sentences max)
Special Notice to Vendors, Consultants & Solution Providers
Whether you are looking to build awareness, generate new business or strengthen existing relationships- a presence at The Mobile Marketing Conference will help you achieve your goals. Be at the right place at the right time. A limited number of sessions on the program are reserved for our event sponsors. Solution providers who wish to become part of the program should contact Melissa Ashley at mashley@iirusa.com.
Due to the high volume of responses, we are unable to respond to each submission. All those selected to participate as speakers will be notified shortly after the deadline.

Thank you for your interest in The Mobile Marketing Conference.
All the best,
Krista Vazquez
Conference Director & Director, Special Projects
Institute for International Research

The fastest growing segment in marketing?

As I recently mentioned, we’ll be exploring more about mobile in a series of upcoming posts.
(In the last segment, I looked at the way mobile is changing the retail landscape.) I was pleased then to come across the following quote:

“Mobile spend will surpass email and social media ‘ this year.”

In this blog on Forbes, Vice President and Principal Analyst at Forrester Shar VanBoskirk reports that

“Mobile has the steepest growth curve in our study; spend in mobile ads and search will pass that in email marketing or social media this year. Email actually paces at a healthy 10% compound annual growth rate over the next 10 years. But the rapid adoption of tablets and their associated new and pricey ad formats will bolster mobile marketing investment.”

More interesting stats come by way of Jumptap. Including the following:

“Mobile users in their 50s continue to click on more ads than any other age group. Meanwhile, we saw an 11% uplift in CTR for 14-17 year-olds, which may be related to increased device use during summer vacation.”

and

“Since we launched the MobileSTAT in May, we’ve seen a steady rise in click-through rates for incomes of all levels, and those at higher income levels continue to click more.”

It seems that mobile is on the rise everywhere you look, with more and more users clicking through on mobile ads on all operating systems. What are your predictions for the world of Mobile Marketing?

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com

The Future of Marketing? Looking at Mobile

The recent $12.5-billion acquisition of Motorola Mobility by tech giant Google has the marketing world buzzing about the future of mobile. By purchasing the means of production, Google is cementing itself firmly as a mobile player well beyond the former implications of Android (even putting itself in competition with some of it’s Android-running mobile partners.

So why is Mobile the next big thing? As reported by Memeburn:

“The overall growth of mobile over the next two years is predicted to be the most pronounced in the US, which will represent 28 percent of the global market, and Western Europe, which will account for 25 percent.

77 percent of the global population uses mobile phones and with current expansion rates, web access by people on the move ‘ via laptops and smart mobile devices ‘ is likely to exceed web access from desktop computers within the next four years.”

We’ll be exploring more about mobile in a series of upcoming posts.

Reason 1. Shopping To-Go

A recent report by comScore reported that “14 Million Americans Scanned QR Codes on their Mobile Phones in June 2011.” With users scanning codes from printed materials and product packaging, suddenly both the marketing and advertising experience and the user experience have been expanded. While many are scanning codes from home, and likely experiencing marketing materials as a result, the report showed that “39.4 percent [of users scanned a code] from a retail store and 24.5 percent did so from a grocery store.” Clearly users are interacting with QR codes as part of their shopping experience.

Taking that further, retailers can now also allow in-store comparison shopping via mobile apps. This could be a positive feature for brick-and-mortar stores, such as with the Best Buy Mobile app, or it could turn shoppers towards online shopping. For example, the new Amazon mobile app for students “Amazon Student” allows for in-store comparison shopping. According to Mobile Beat “Students standing in a bookstore can look at their syllabus, scan a book’s barcode with the iPhone or iPod touch camera, and determine whether the bookstore is ripping them off.”

Clearly mobile is changing the in-store experience. Will you be using apps or QR codes to connect your online community to in-person experiences? What other mobile technology is being developed in this field? Share with us in the comments, and stay tuned for future explorations of mobile marketing.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com