Dr. Steve Gittelman is the CEO of Mktg. Incorporated and an EXPLOR Award winner discusses why he won in this episode of TMRE’s Research Insighter brought to you by The Market Research Event (TMRE).
The Next Gen Market Research Award recognizes companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation to drive research industry progress.
- Predicting the Future:
Using Facebook Likes to predict where people will live the longest.
- Unexpected Results:
In social sciences, the correlations and connections being made are not expected. It could also be applied in other areas.
- What Can It Be Used For:
Combination of hard data and Facebook Likes to determine the life and death of a box store.
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.