Tag Archives: Millenials

Live from #TMRE14: Food Futures: A Portrait of the Food Connected Generation

Being a prolific foodie, which I learned was a word with negative connotations, I was pleased to attend the Food Network and Cooking Channel VP talk about millennials from Gabe Gordon.

Talking about an interesting juxtaposition of millennials, who don’t inherently watched TV, connect with shows, celebrities and reality television. The joy of cooking is an analog and senatorial experience in the digital world for the younger generation. The joy of cooking has grown exponentially over time, as well as just the need to consume more interesting food.

In terms of drivers, Facebook remains the key driver of conversations on food, as does Pinterest for repeat sharing, ideas and inspiration. Suprisingly, a social media addict’s favorite Instagram falls to the bottom of the pack.

Some interesting factoids include

  • Consumers are hungrier – 70% of people are finding food more important than 4 years ago!
  • Roughly half of food connectors are millennials, and half of those are me. Men have a deeper relationship with food than millennial women
  • 90% of women think a man that cooks is a turn on. 77% of men find cooking makes them feel good about themselves.

Probably one of the most disturbing thoughts was that millennials like their parents and GenX don’t, which is why the family phenomenon and the learning from parents is coming back as a saving behavior via food.

Sourabh Sharma,
Communication & Social Media Research Expert at SKIM, an international
consultancy and marketing research agency, has a background in engineering,
marketing and finance from the University of Pennsylvania, and the Wharton
School and Rotterdam School of Management. Having worked in marketing and
product development at L’Oreal, followed by a stint in management consulting,
he now passionately enjoys the world of social media, and can be found on every
platform with his alias sssourabh. He is a food critic and a fashion writer,
and documents these alongside strategy on his blog called
3FS. He may be reached at s.sharma@skimgroup.com.
Follow him on
@sssourabh.

TMREtv Video: What Makes Millennials Tick

In advance of our 2014 program here are some key points from last year’s TMRE speakers about millennials habits and thought processes. This video is brought
to you by The Market Research Event (TMRE).

 Explore:

  • Strength In Numbers:

Millennials are as powerful as
baby boomers and they want to be heard.

  • Death of Facebook:

Facebook is not working;
millennials don’t want to be where there parents are.

  • Social Trends:

Millennials see social action as
a social opportunity and are creating trends.

About the Author:

Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

Live from #insights2innovate: AT RISK OF BECOMING IRRELEVANT… A CALL TO ACTION TO TARGET MILLENNIAL SHOPPERS

This morning at Consumer Insights Canada and Front end of Innovation, Jean Enloe, 3M COMPANY, discussed how The Scotchgard’ brand is widely known and well regarded. BUT, only a minority of consumers use it. And among Millennials, awareness and usage are significantly lower.

They partnered with Brandtrust to delve deep, and truly understand the emotional drivers, the mental models, emotions drive behavior after all, among Millenials to leverage them for growth and relevance.

95% of human thinking and emotions happen in the subconscious part of the brain, feelings not facts. No insights, no advantage.

Scotchgard brand managers were re-inspired by the insights that they discovered: a major one was that furniture is a public billboard of identity acting as a symbol of hard work,lots of emotional energy.

Home and furniture carry a lot of judgement, people want to impress guests, want to protect and preserve their furniture but also make people comfortable.

Scotchgard realize they liberate users by offering them a shield to use their furniture free of worry.

They leveraged these insights to reframe communications for Millennials as they buy their first furniture and rebrand as more a “care” product than “protection.”

They also created hooks to remind people to reapply the products, it’s more than a one time protection application.

ABOUT THE AUTHOR

 Valerie RussoFormerly a senior copy editor at Thomson Reuters, a research editor at AOL,  and a senior web publicist at Hachette Book GroupValerie M. Russo is editor at large of The Front End of Innovation BlogThe Market Research Event BlogThe World Future Trends Tumblr, the Digital Impact Blog, and also blogs at Literanista.net. She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, an Informa LLC., and her poetry was published in Regrets Only on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at vrusso@iirusa.com or @Literanista.

NACCM 2010: How Leaders Must Empower Employees: CareerBuilder.com Focuses on People, Process and Culture

Presented by: Mike Hargis, CAREERBUILDER

-Millennials are 2-3x more accepting to new technologies
-Millennials prefer structure for their day
-Millennials would rather work as a group than as individuals

How do you retain Millennials? Trust, balance and structure

Career builder only keeps people in their call center for 24-36 months, otherwise they get burnt out. Create a fun environment with degrees in psychology, philosophy, then go on and invest in their training. They do at least 3 events a year to build leadership, such as ‘Extreme Events’. They reward by creating videos. Employees share these videos, and it makes it easy to attract the right type of people to your company.

They’ve created an App to refer candidates on Facebook. By sharing content, they were able to successfully communicate to more people

Could Millenials sharing habits benefit organizations?

Older members of the Millenial generation have been in the workforce for a few years now and their unique attitude toward work has caused both frustration and admiration from their Gen X and Baby Boomer co-workers. One tactic that Millenals use is the art of sharing their work and work progress via social networking outlets like Facebook and Twitter. This sort of practice is completely foreign to older generations who tend to privatize their work life. Andrew McAfee of the Harvard Business Review writes that this sharing can actually be a benefit for organizations. McAfee points us to a quote from Matt Gallivan, a senior research analyst for NPR, “there are too many benefits to living with a certain degree of openness for Digital Natives to ‘grow out of it.’ Job opportunities, new personal connections, professional collaboration, learning from others’ experiences, etc., are all very powerful benefits to engaging openly with others online, and this is something that Gen Y understands intuitively.”

McAfee writes that being open in work provides two benefits. First, people who narrate their work become helpful to the rest of the organization, because the digital trail they leave makes others more efficient. Second, by airing their questions and challenges work narrators open themselves up to good ideas and helpfulness from others, and so become more efficient themselves.

How have you see Millenials sharing positively affecting your organization? Are you wary of sharing your work status via social networks?

How Millennials’ Sharing Habits Can Benefit Organizations