Tag Archives: #MediaInsights16

The Human Element of Growing Your Business

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“Imagined experiences are processed the same as real experiences. Stories create genuine emotions, presence (the sense of being somewhere), and behavioral responses engaging our right brain and triggering our imagination. By engaging our imagination, we become participants in the narrative (empathy).” – Pamela B. Rutledge, Ph.D., MBA, Positively Media, The Psychological Power of Storytelling

During the Media Insights & Engagement Conference earlier this month, Kelley Styring, Consumer Insight Strategist and Principal, Insight Farm, presented “The Human Element: Strategies to Observe, Engage and Connect.”

Kelley asserted that although today’s technology offers unlimited opportunities to connect with our audiences on multiple platforms, many of us struggle to make powerful connections with those audiences. This is because real communication takes place between people, not devices.

During her presentation, Kelley helped attendees look beyond merely modeling, averaging or guessing about the people who make up our audiences. She explained how to intentionally observe behaviors, engage to achieve authentic understanding and develop powerful connections with the human element. 

According to Kelley, observing with impact involves active observation and deep inquiry. “Slicing” is also important by observing a finite task in a defined space. A small number of broad-based, in-depth interviews can provide an expandable base to help identify the problem and the reasons behind it. 

Kelley describes these concepts and how they can support your business in “Five New Ways to Breathe Life into Qualitative Research”, Quirk’s Marketing Research Media.

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

How the Social TV Landscape is Evolving

Photo by Pierre Bouillot

During the Media Insights & Engagement Conference earlier this month, Erika Faust, SVP, Client Service, Nielsen Social, presented “The Evolving Social TV Landscape.” 

Why does social media matter for TV? According to Erika:
- Social TV corresponds with audience engagement through total earned activity.
- Social TV relates to TV ratings through the differences by social network.
- Social TV benefits advertisers through paid media.

Here are additional insights she shared on the social TV transformation:

- Social networking is growing. 60% of smartphone and tablet owners use devices while watching TV at least once a week.

- Minute-by-minute fans respond to linear TV. Twitter activity has a strong (79.5%) correlation to neurological engagement, a signal of general audience engagement. Social activity spikes during live airings.

- Authors that tweet about programs can drive earned media for advertisers. 

- Social activity could help signal TV premiere success. Twitter data helps anticipate 5 out of 10 new series premieres for 18-34 audiences. 

- Linear drives most tweets about TV today. 92% of tweets from streaming and linear group are about linear programs.

Stay turned for more conference highlights!

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

TV’s Transformation – Revolution or Reinvention?

Photo by Todd DeSantis

During the Media Insights & Engagement conference this month, David Boyle, BBC Worldwide, presented “Revolution or Reinvention? Some Straight Talking on TV’s Transformation.”

Here are his insights into this reality:
- Things are changing, but it’s a slow revolution not chaotic disruption. Mainstream is still largely unaffected. Data indicates linear TV resilience in the face of massive innovation.

- However, major effects are around the edges. We need to adapt to the changing habits, particularly for younger people. For example, when millennials and non-millennials were asked “What are the top 3 media you would take with you to a desert island?”, here’s how they responded:

Millennials:
1. Social media
2. Music
3. Subscription OTT (Over the Top)
Non-millennials:
1. Radio
2. Free to air TV
3. Pay TV
- The rise of new devices and new screens provide new opportunities to reach fans and extend brands
- Big Data, Data Science, Social Media Analytics are now starting to deliver the magic they have been promising for so long. How we learn about consumers can now shift also. The “old world” research was active monitoring/recall-based research among carefully selected people. It was slow, expensive and limited in scope, geography, etc. The “new world” research includes many data signals, massive computing and advanced computer science to interpret. It’s now about ‘listening’ to all the digital, social signals left by everyday behavior. It includes most types of people, and is quick, cheap, wide in scope, and global.
Stay turned for more conference highlights!

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

What Did We Learn About TV in 2015?

Photo by Stefanus Martanto Setyo Husodo
During the Media Insights & Engagement Conference this month, Jon Giegengack and Peter Fondulas, Principals, Hub Entertainment Research, presented “2015: Top TV Trends.” 

Here are their key findings:

1. TV, Redefined: fundamental changes in when, where and how people watch TV.
- More viewers set their own TV schedule: 53% of episodes are time-shifted in some way. 42% prefer to time shift even current shows over watching them live.
- More online shows are watched on TV sets: 71%.
- 56% binge view (watch 3+ episodes in a row) at least occasionally.
- The end result: Live TV is becoming situational rather than a default.

2. MVPs: Most Valuable Providers. Viewers see new TV sources as a better deal.
- Netflix is perceived as the TV source that provides the best value for the money.
- In general, pay TV subscribers who also have Subscription Video on Demand (SVOD) feel their SVOD service delivers much better value.

3. TV, Everywhere (TVE): On paper, it’s an ideal solution. So why isn’t adoption higher?
- 71% of the pay TV customers who could be using TVE, are not because . . .  
. . . they don’t know about it. 53% of those who have not used TVE say they didn’t know it existed.
. . . they don’t understand it. 54% of people who have not tried TVE believe it costs extra to use.
. . . there are easier alternatives. 49% don’t use TVE as much as they could because Netflix and Hulu are easier to use.
. . . and less complicated ones. 49% say the difficulty of finding shows across many apps, networks and providers reduces the appeal of TVE.

4. Content Overload: Viewers have embraced the volume of TV available online. Now they need a way to navigate it.

Their conclusions:

1. Viewers create DIY bundles with multiple sources and multiple devices.

2. They are excited about content options, and use them. People spend more time on shows they really love. They choose platforms with deeper catalogs and stacked episodes.

3. Right now the options are too hard to manage. It’s hard to know where to start. Discovery drives choice of platform. Biggest want is universal discovery.

4. SVOD providers are the best. They make discovery easy.

5. TVE could reduce this gap, but most who could use it don’t.

6. Create more users by showing the value proposition of TVE – how is it different? Provide consistency for a simpler experience.

Stay turned for more conference highlights!

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

Context Matters in the New Media Landscape

Photo by Alana



“Without context, words and actions have no meaning at all.” – Gregory Bateson, English anthropologist

During Day 2 at the Media Insights & Engagement Conference, presenters continued to provide attendees with sparkling insights into many areas of expertise. Throughout the day a common thread wove through all of the discussions: Context matters in the new media landscape.

It isn’t enough to produce relevant and compelling content and data. We must apply context to give it meaning

In his presentation, “Context Matters!,” Duane Varan, Chief Executive Officer, MediaScience, asserts that “the future of media researchers depends on our ability to demonstrate how context matters. We can’t be driven by data for the sake of data alone.” Duane talked about the trend of researchers being replaced by data scientists operating outside of the traditional research department. He discussed why context still matters and how the program environment affects ad impact.

During “Totaling Up Total Audience,” Kelly Abcarian, SVP, Nielsen, talked about the decline in traditional TV viewership, people watching less live TV, and less usage of devices not connected to the Internet. Taken out of context, these trends may lead to unwise business decisions. During her presentation, Kelly explained the data and the context behind these trends, providing attendees with a better understanding of the world of media measurement.

During the two keynote panels, “State of the Industry: Keeping Up with Measurement,” speakers representing the TV networks provided context around the key message that when it comes to media measurement, the methodology is critical. They explained that the TV networks need to have agreed upon standards and measurement. The media researchers discussed the need for a new level of collaboration. Without this context, it would be challenging for TV networks and media researchers to work together to standardize measurement to get meaningful results. 

In the “Story to Stage: The Art Behind the Science of Presentation Excellence” workshop, William Greenwald, Founder and Chief Neuroleaderologist, Windsor Leadership Group, provided attendees with relevant evidenced-based insights, tools and methodologies to craft and deliver a message, story or presentation that inspires or influences others. Most importantly, William provided context to help attendees understand that:
- People follow the leader first, message second
- Common sense is not always common practice
- Show, don’t tell

Stay turned for more conference updates and insights on why context matters in the new media landscape!

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

Turning Trials into Triumph in the New Media Landscape

Photo: Tony Grove Lake, United States, by Greg Rakozy

“Dwell on the beauty of life. Watch the stars, and see yourself running with them.” – Marcus Aurelius, Meditations

During Day 1 of the Media Insights & Engagement conference, Ryan Holiday, media strategist and author of The Obstacle is the Way and Growth Hacker Marketing, encouraged attendees to embrace Marcus Aurelius’ philosophy of Stoicism to turn adversity into an advantage. 

According to the Internet Encyclopedia of Philosophy, “the aim of Stoicism was not merely to gain a rational understanding of the world but to allow that rational understanding to inform the way in which one lived.” 

“In any and every situation – no matter how bad or seemingly undesirable it is – we have the opportunity to practice a virtue,” Ryan asserts. During his presentation, Ryan explained that many icons of history followed this philosophy – from John D. Rockefeller to Amelia Earhart to Ulysses S. Grant to Steve Jobs – to turn obstacles into opportunities.

The three disciplines of this philosophy are:
- Perception: what we tell ourselves an obstacle means
- Action: seeing the obstacle as an opportunity, then taking advantage of that opportunity
- Will: what you bring to overcome the obstacle

Today, many of the conference presenters explained how they are applying this philosophy to navigate the new media landscape.

During his presentation, “Revolution or Reinvention? Some Straight Talking on TV’s Transformation,” David Boyle, BBC Worldwide, said “that things are changing, but it’s a slow revolution, not chaotic disruption.” He explained how it’s not a “doom and gloom” situation, but one from which we can learn to adapt to the new ways of learning about our customers.

This philosophy can also be seen In Chanon Cook and Kathleen McLean‘s presentation, “Keepin’ it Together: Maintaining the Connection between Content and Brand Today.” They explained how Comedy Central is overcoming the challenge of meeting customers on their own terms for viewing content, while successfully maintaining the critical connection between brand, content and viewer.

In “Measurement Science: Unlocking Data’s Potential,” Pat Pellegrini, Ph.D., Simmons Research, explored how Simmons is taking on the challenge of minimizing sample burden, maximizing passive data collection, and modeling and calibrating across data.

Stay turned for more conference updates and insights on ways to triumph in the new media landscape!


Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

Are Music Videos in Your Marketing Mix?

Photo by Pixabay.com

‘One good thing about music, when it hits you, you feel no pain.’ – Bob Marley, singer, songwriter, guitarist and activist

Music affects the purchasing decisions of all generations. Music videos are especially popular with younger generations.

In “Why Brands Need to Include Music Videos in Their Marketing Mix,” by Thomas Hobbs, he says that “music videos are fast becoming the go to place for any brand looking to engage with a younger audience.” 

Ready to get started with creating engaging content to incorporate into music videos?

Join Scott Reich, VP, Original Content and Programming, Vevo, as he presents “Creating Artist and Music Content to Engage the Next Gen and Beyond” on Feb. 3  during the Media Insights & Engagement Conference in Fort Lauderdale, Florida.

During this session, you’ll learn why certain types of content do better than others and why and how brands are shifting their focus to custom content. 


Register today!

Join our network and stay connected all year long:
- twitter.com/@_MediaFusion
- linkedin.com/Media Insights & Engagement
- facebook.com/Media Insights & Engagement

Session descriptions are from the Media Insights & Engagement Conference brochure.

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

What is Transforming Television?

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‘Most people gaze neither into the past nor the future; they explore neither truth nor lies. They gaze at the television.’ – Radiohead, English alternative rock band

Television is evolving with the help of social media. It’s becoming an interactive and community-building platform. In “Social Media Takes Television Back in Time,” by Farhad Manjoo, he says that “over the next few years, technology could transform television into something more than a one-way, disconnected, time-shifted experience. Largely because of social media, TV is becoming an interactive, communal experience.” 

Learn more about TV’s transformation during the Media Insights & Engagement Conference Feb. 1-3 in Fort Lauderdale, Florida. Here are two presentations you’ll want to check out: 


David Boyle, EVP, Insight, BBC Worldwidepresents “Revolution or Reinvention? Some Straight Talking on TV’s Transformation.” You’ll learn what’s really going on in global TV consumption and what’s next for the industry.

- During the Social TV Measurement Think Tank, you’ll gain key insights on the social impact of TV to develop strategies to engage with your social audience in real time. 

Register today!

Join our network and stay connected all year long:
- twitter.com/@_MediaFusion
- linkedin.com/Media Insights & Engagement
- facebook.com/Media Insights & Engagement

Session descriptions are from the Media Insights & Engagement Conference brochure.

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

Inspire and Be Inspired by Your Customers

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“Never underestimate the power of dreams and the influence of the human spirit. We are all the same in this notion: The potential for greatness lives within each of us.” – Wilma Rudolph, American track and field sprinter

Put your customers first. Make them the heroes of their own stories. “In Insights from Coca-Cola: Listen and Let Your Customer Be the Star of the Story,” by Simon Mainwaring, We First, he says that “people don’t want to hear companies talk about themselves. Consumers want to hear from and be inspired by other customers.” 

To find out more about inspiring your customers, join keynote speaker Kelley Styring, Leading Consumer Insight Strategist and Principal, Insight Farm, as she presents “The Human Element: Strategies to Observe, Engage and Connect” on Feb. 3  during the Media Insights & Engagement Conference in Fort Lauderdale, Florida.

During this session, you’ll learn how to intentionally observe behaviors, engage to achieve authentic understanding and develop powerful connections with the human element. 


Register today!

Join our network and stay connected all year long:
- twitter.com/@_MediaFusion
- linkedin.com/Media Insights & Engagement
- facebook.com/Media Insights & Engagement

Session descriptions are from the Media Insights & Engagement Conference brochure.

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

How Does Your Brand Show the Love?

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“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” – Howard Schultz, CEO and Chairman, Starbucks

Brands are built on relationships with customers. To have “customers for life” you must win their hearts. In “How to Get Into the Hearts of Your Audience with the Emotional Branding Tactics Used by Apple, Nike & Coca-Cola” by Mary Stribley, she says that “by adding an emotional dimension to their brands, they’ve managed to cultivate loyal advocates and legions of lifelong paying customers.” 

To learn more about making meaningful connections with your customers, join Chanon Cook, SVP, Strategic Insights & Research, Comedy Central and Kathleen McLean, Sr. Manager, Strategic Insights & Research, Comedy Central, as they present “Keepin’ It Together: Maintaining the Connection between Content and Brand Today” on Feb. 1 during the Media Insights & Engagement Conference in Fort Lauderdale, Florida.

During this session, you’ll learn the push and pull of meeting viewers on their terms with the need to maintain a connection between brand, content and viewer. 


Register today!

Join our network and stay connected all year long:
- twitter.com/@_MediaFusion
- linkedin.com/Media Insights & Engagement
- facebook.com/Media Insights & Engagement

Session descriptions are from the Media Insights & Engagement Conference brochure.

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com