Tag Archives: measurement

ESPN, GroupM, NBCU on Overcoming Measurement Challenges

Media is going through a major transformation and measurement
is one of the most critical issues facing the industry today. Keeping up with constantly
evolving media is the biggest challenge, particularly in terms of measuring
audiences across multiple platforms.
But how can you keep up? Join us in February at The Media Insights & Engagement Conference
where some of the industry’s brightest minds are coming together to standardize
measurement to get meaningful results. Hear from:
‘ Alan Wurtzel, President, Research & Media Development,
‘ Harvey Goldhersz, Chief Data Officer and CEO, GROUPM
‘ Artie Bulgrin, SVP, Global Research & Analytics, ESPN
‘ Cathy Hetzel, Corporate President, RENTRAK
‘ Frank Foster, SVP & General Manager, TIVO RESEARCH
‘ Moderated by: Jane Clarke, CEO, Managing Director, THE
the conference brochure for the complete agenda: http://bit.ly/1l56kp7
Take a look at who’s already signed on to set the future of
the media research industry:
A+E Networks
AMC Networks
BBC Worldwide
Comedy Central
Discovery Communications
Disney ABC Television Group
Dreyfus Media Advisors
Fox Networks
Frank N Magid Associates
Fuse TV
HBO Latin America
Home Box Office (HBO)
Horizon Media
Hub Entertainment Research
Insight Strategy Group
Millward Brown
Miner & Co Studio
NBCUniversal    Netflix
Norman Hecht Research Inc
Now What
Phoenix Marketing International
Pivot TV
RLS Media Consulting
Science Channel
Sony Pictures Television
Spike TV
Sveriges Utbildningsradio AB
The Oprah Winfrey Network
The Walt Disney Company
TiVo Research
TNG Research
TRP Research
Turner Broadcasting
Viacom Inc
West Bend Mutual Insurance
exclusive blog discount code MEDIA16BL and save $100 off the current rate: http://bit.ly/1l56kp7
We hope to see you there!
The Media Insights & Engagement Conference 2016 Team


Tubular Labs Revolutionizes Digital Video Measurement

As video platforms and social data proliferate, traditional measurement techniques haven’t been able to keep up, which has made the audiences and conversations about online video almost impossible to track.
Tubular, an innovative video intelligence service, has introduced software that tracks the creators and content of one billion videos across over 30 platforms. After unlocking YouTube, Tubular Labs now provides real-time insights into what and who is succeeding on Facebook Video, Vine, Instagram Video, Twitch, Vimeo, and AOL, as well as MTV.com and CNN.com. In addition, Digitas, Comedy Central, Activision, and HGTV are among the Tubular customers with early access to the cross-platform expansion that delivers insights to build their brands online.  
‘You don’t have to fly blind in the future of video,’ said Tubular Labs CEO Rob Gabel. ‘For the first time ever, Tubular Labs’ customers now receive real-time, essential industry intelligence.’
Now, just a simple search across Tubular Labs’ 2.3 million creators reveals 21,000 are already generating one million views or more each month. Tubular sheds light on these creators, the videos they create, and the audiences they reach. In fact, more than 16,000 videos per month reach the one million view milestone.
Tubular Labs video intelligence has been developed with sophisticated customers in digital video, using big data techniques to derive patterns of success from more than one billion videos uploaded by 2.3 million creators. Video teams are empowered to answer key questions, like what content resonates most with which audiences, where and how should content be distributed, and which campaigns performed best.   

‘Digital video is TV for the social media generation. It’s the next great advertising frontier,’ said Tubular Labs Co-Founder and VP Marketing, Allison Stern. ‘There’s a measurement gap. We’re going to fill it – to provide much needed insights to brands, agencies, and media companies.’

Kick-Off With Keynotes

Welcome to beautiful, sunny San Diego.

I run a boutique Ad Agency in the San Francisco Bay Area-Zip2Media-that keeps me hopping and jumping (and sometimes kicking and screaming) trying to manage client expectations and produce quality work that drives revenue and customer engagement.  It’a a tall order and it keeps me busy.
But I made a promise to myself when I launched Zip2Media that I would attend a minimum of two professional conferences per year.  I’m a perpetual learner at heart. But I’m also selective about how I spend my “learning” time so I ferret out the many marketing and media conference solicitations that clutter my in-box and try to find the conferences most relevant to my core work.   The Media Insights & Engagement Conference is one such conference.  I couldn’t go last year, so I was determined not to miss it this year.  If you’re not learning, you’re not growing.
Tuesday morning the Media Insights & Engagement Conference will kick-off with an exceptional list of accomplished Keynote Speakers.  Beginning at 9am we have Jeffrey Cole, Center for the Digital Future and Research Professor at USC Annenberg School for Communication.  Mr. Cole will speak on Entertainment Media at the Tipping Point, Again.  At 10am we have an outstanding Keynote Panel discussing The Changing Face of America. Marilyn Stephens, Data Dissemination Specialist, Media Lead, with US Census Bureau, Julie Zwissler, SVP, Marketing and Partnerships, MNet America and Michele Meyer VP, Network Research, Univsion.
At 11:15am Tuesday morning we have Keynote speaker Nir Eyal, author, educator, entrepreneur and blogger of NirAndFar.com presenting the topic Hooked: How to Build Habit Forming Products.  
Our final Keynote Panel of the day at noon should appeal to many:  The State of the Industry:  Deciphering the Future.  Panel speakers include David Poltrack, Chief Research Officer, CBS Corporation (I remember his emails fondly from my early days at CBS back in the 90′s), Howard Shimmel, Chief Research Officer, Turner Broadcasting, Liz Huszarik, Media Research and Insight, Warner Bros and Justin Fromm, Head of Ad Sales Research, Hulu.
Set your alarm.  Don’t oversleep (it might be tempting for those of you flying in from the East Coast).  You don’t want to miss this powerhouse of talented media and research professionals, coming together to share their insights, knowledge and expertise.  
Remember, learning is growing. Get your pens out, computers or iPads and be prepared to take copious notes. Set your phones to silence and be present.

Call For Presenters: Total CX Leaders Conference

The Institute for International Research (IIR) is currently seeking presenters for:

Total CX Leaders Conference
Creating a Seamless OmniExperience for Modern Commerce
June 1-2, 2015
Boston, MA

This year, we are looking for facilitators, speakers and innovators to present an entirely re-imagined customer experience strategy for modern commerce. See below for specifics. Have another idea? Let us know – anything is possible.
  • Group facilitators:Much of the Total CX Leaders Conference experience will be based on interactive discussions and ideation. Can you guide a conversation and help participants nurture new ideas and connect the dots?
  • Case study speakers:Have a NEW story to share and can you get it across in 20-30 minutes?
  • Local experiences unique to Boston?  Have a favorite block of art galleries you rush to every time you’re in Boston? Do you have a Boston based office or studio ideal to host an interactive workshop or tour?  Let’s see how we can integrate your unique Boston experience into the agenda.
  • Workshop facilitators: Attendees will be devoting time to getting their hands dirty and tackling real challenges head on. Do you have a half day experience that could help customer experience leaders grow and learn?

Total CX Leaders Conference is a call to action for leaders who need to understand what it takes to win with a strategic customer experience program. This high engagement two-day conference brings together thought-leadership to focus on higher level thinking around the strategic alignment of customer strategy, technology and business aspirations. Linking data driven behavior to business results, designing next generation customer experiences and measuring the impact of your customer programs is the difference between great and greater.

2015 Content Areas Include:
User Experience Design // Data-Rich Insights & Analytics // Digitizing the Customer Journey // Customer Loyalty // Design Thinking // Omnichannel Experience // Analyzing and Measuring VOC // Aligning Data Touchpoints // Customer Centric-Culture // Customer Behavior Trends // Translating Insights into Actions // New Technologies & Methodologies // Big Data Initiatives and so much more.

SPONSORSHIP OPPORTUNITIES:  All vendors, consultants, agencies and solutions providers that would like to get involved in Total CX Leaders should contact Sponsorship Director, Jon Saxe at jsaxe@iirusa.com or at 646-895-7467.

Due to the high volume of submissions, only accepted proposals will be notified. For consideration, please email rmcdonald@iirusa.com with the following information by Monday, November 10, 2014:

  • Proposed speaker name(s), job title(s), and company name(s)
  • The topic your session would cover
  • Which format you’d like to present
  • Please indicate what is NEW about the presentation

All the best,


How to Move the Needle on Advertising Effectiveness

Measuring advertising exposure continues to be a key pain
point in the advertising world, but new measurement platforms have enabled
firms to become much more sophisticated and analytical in scope.
One example is media analytics and marketing accountability
innovator, InsightExpress, who is at the forefront of embracing new
methodologies for measuring advertising effectiveness. With vast industry
expertise, inventive methodologies and an exclusive brand marketing analytics
platform, InsightExpress helps agencies, publishers and advertisers to measure
and optimize their marketing initiatives across digital and non-digital media.
In their upcoming webinar ‘How to Gain Real-Time
Insights and Produce Actionable Data: InsightExpress Moves Needle on
Advertising Effectiveness’
on Wednesday, October 2, 2013, 2-3:00 PM (ET)
Marc Ryan, Co-Chief Executive Officer explores how he and his team streamlined
their measurement and analytics by integrating revolutionary methods for data
collection like real-time access to qualified audiences. Joining him is the SVP
of Products & Technology at uSamp, Daniel Ross, explaining how self-serve
sampling API’s can drive the process of advertising effectiveness with
automation access to audiences. Together, they have collaborated to capture the
previously immeasurable.
About uSamp:
the fastest growing company in the Market Research Industry, is a premier
provider of technology and survey respondents used to obtain consumer and
business insights. uSamp’s leading-mobile technology and SaaS platform
transform the way companies gain intelligence to make better, faster decisions
about their products and services by tapping into uSamp’s 12 million member
global panel of survey respondents.
Through uSamp’s proprietary technologies for self-serve
sampling and survey authoring, companies have on-demand access to millions of
profiled survey respondents. uSamp is based in Los Angeles, with five offices
throughout the United States, Europe and Asia. The company has more than 200
team members worldwide. uSamp was No. 213 on the 2012 Inc. 500|5000 exclusive
ranking of the nation’s fastest-growing private companies and is recognized on
the 2011 and 2012 Forbes’ America’s Most Promising Companies list.
Reserve your webinar
seat now: https://cc.readytalk.com/r/v8o7rwaiax7w&eom
Please mention priority code: 00R25D3KA