Tag Archives: Measure Up

Top posts from 2011

As the year wraps up, we’re taking a look back at 2011: back in April we enjoyed the Social Media and Communities 2.0 conference in Boston, and June saw us at the Measure Up event, then the summer months saw us working on our redesign and in the fall we launched our rebranding as the “Digital Impact Blog.”

In between social media and the digital marketing world continued to evolve. The world welcomed Google+, (and then debated its success) and the new social network was one of the top search terms of 2011. In addition we saw the introduction of Facebook’s “Timeline” and the “new new” twitter just launched as well. Zynga’s IPO today highlights the continued growth of social gaming. Let’s look at the top viewed posts from this blog in 2011:

1. Stories of Social Media marketing success from Kraft, Unilever, Ubercool and more Thursday, February 17, 2011
Exploring some of the keynote sessions from the 2011 SocialC20 conference.

2. Does Your C-level Finally Get Social Media? Feb 1, 2011
A guest post by by Sasha Strauss, Managing Director & CEO, Innovation Protocol

3. and 4. #muconf11 Live: Day Two, Measuring the Marketing Mix Jun 7, 2011 and #muconf11 Live: Hot Topics and Prolific Twitterers Jun 6, 2011
These two popular posts featured content from our June Measure Up conference

5. The Social Future Wednesday, March 9, 2011
A guest post by BJ Emerson, Social Technology Officer at Tasti-D-Lite

6. Is Your Business A Social Business? Jun 13, 2011
Featuring one of our social media webinars Social Business: How to Create a Holistic Approach to Social Media with Alex Beauchamp, Senior New Media Manager, Citrix Online

7. Measure Up Podcast Series: Debjani Deb May 19, 2011
This episode of our Measure Up Podcast series featured speaker Debjani Deb of EmPower Research.

8.Social Media and Community Scorecard Examples Monday, February 28, 2011
This post featured generic social media scorecard examples to show how various companies are demonstrating their ROI

9. The State of Online Branded Communities Monday, January 24, 2011
A guest post by Kathy Baughman, Principal & Founder, ComBlu

10. Selecting a Primary Community Platform Part 1 Friday, January 21, 2011
A guest post by by Tim Albright, Director of Community Strategy at Jive Software (which incidently also just had their IPO recently.)

We’ll certainly be looking forward to new developments in 2012, be it in the Mobile Marketing world, social or somewhere else. What are your predictions?

#MUCONF11: Rounding Up Measure Up

In the wake of the 2011 Measure Up conference we are newly energized to begin integrating and measuring social media marketing.

Over on the Chadwick Martin Bailey Research Blog Brian Neville-O’Neill, CMB’s Content Marketing Manager, rounded up his top four takeaways from the conference:

1) ‘Complexity’ and ‘social’ are tightly coupled.

2)Location based marketing has potential (and is in the business of ‘manufacturing serendipity”).

3)Brands need everyone on board, not just marketers.

4) Being ‘in the game’ and just ‘being social’ isn’t enough anymore. You need to engage.

Visit the blog to view the whole post. What would you say are your biggest take-aways from this year’s Measure Up event? Is there anything you will be doing differently with your social media strategy as a result of the conference?

If you attended, stay tuned to your email. An executive summary with comprehensive information about the event will be headed your way soon.

To stay connected on this topic all year, follow us on twitter @MeasureUpIIR or join our LinkedIn group.

#muconf11 Live: Hot Topics and Prolific Twitterers

Today the 2011 Measure Up conference kicked off in Boston, MA. If you were following along with the #muconf11 twitter stream, you probably saw an intensive and exciting knowledge exchange. For those who weren’t following along, here were some of today’s top tweets

johnlovett Monster’s BI Vision: Data>Info>Knowledge>Intelligence is a blueprint for solid #measure strategies everywhere #MUCONF11

GuyPowell Foiled Cupcakes 93.7% through social media channels. Fantastic story on how to micro-target your audience #MUCONF11


johnlovett “Before you even get to #SocialMeasurement you need to be planning to determine what’s important” *Key* fact from @vargasl #MUCONF11

bonniesituation #muconf11 More data =/= more useful data — Kanishka Das, P&G

GuyPowell 4 reasons to talk about a product. great/bad product, need 4 recognition, desire to help others, great advertising.Very important #MUCONF11

ROIEvangelist Advertising has a negative effect on WOM and social media – Purush Papatla #MUConf11

stevengroves Being ‘in the game’ and just being ‘in social’ isn’t enough any more – you need to engage – Jon Giegengack / CMB at #MUCONF11

VirtualMR Don’t assume that you need to be social. You probably do but it is worth quantifying how much. (@cmbinfo) #muconf11 #cmo

vdeval the real growth opportunity for brands is friends of fans and not just fans @bruich #MUCONF11

Seeing as this was a conference focusing on analytics, I decided to play with one of the many free analytics tools available today, The Archivist, and take a look at the top influencers and topics of day one of #muconf11 statistically.

It’s hardly surprising to see that conference chair Guy Powell was a top user of the hashtag. @VirtualMR and @JohnLovett were also top contributors. Many other attendees chimed in as well.

Next I looked at top words used in our twitter stream in order to identify hot topics. After the obvious words “Social” and “Media” amongst others, we see that Jon Giegengack of Chadwick Martin Bailey spurred conversation during his presentation “Due Diligence: Maximize the Return on your Social Media Investments” as did Kanishka Das of Procter & Gamble with “The Incremental Lift of Social Media on Traditional Media”

Lastly, I was curious which twitter platforms were popular amongst this crowd. Hootsuite and Tweetdeck, as well as the regular web interface dominate on this chart, but some users were participating via Radian6, iPhone, Android, Ipad and even Facebook and Foursquare.

It’s amazing how much data you can gather from even a free service like this. To view the full size Archivist graphics and more detail, click here.

What recurring topics and themes did you notice during day one of the event? Do you ever use free analytics like this for research? Share with us in the comments, or find us on twitter @MeasureUpIIR.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com.

Measure Up Podcast Series: Purush Papatla

Over the next few weeks, in preparation for the Measure Up conference, we’ll be highlighting conversations focusing on marketing measurement best practices in a Measure Up podcast series.

In today’s edition, Measure Up conference chair Guy Powell and Steven Groves, co-author of the recently launched book ROI of Social Media, interviewed Measure Up speaker Purush Papatla of the University of Wisconsin Milwaukee. Papatla will be presenting “How Can WE Measure WOM to Determine Whether Traditional is Helping or Hurting Social Media?” in the New Generation Marketing Mix Modeling session on Monday, June 6th at Measure Up.

For a sneak peek of the session, listen to the podcast here.

To learn more about Measure Up, visit the event webpage. Plus, follow us on twitter for exclusive industry content, continued event updates and more @MeasureUpIIR.

We hope to see you at the conference this June ‘ Register with code MEASURE11BLOG for 15% off the standard rate. Register here.

New Speakers to Join Measure Up!


We’re pleased to announce that new speakers have been added to the Measure Up line-up.

Joining Frank O’Brien and Lincoln Lopez June 6th at 9:30am on the panel “The Metric Side of Social Media: How to Measure, Optimize and Harness your Followers” hear from Nancy Smith, VP Marketing and Communications, iRobot, Josh Herbert, CEO, Magellan Jets and Jessica Gioglio, Public Relations and Social Media Manager, Dunkin’ Brands, Inc.

For a full list of speakers at Measure Up, download the brochure here. For the most up-to-date Measure Up news and coverage, follow us on twitter @MeasureUpIIR.

We hope to see you at the conference this June ‘ Register with code MEASURE11BLOG for 15% off the standard rate. Register here.

New Speakers to Join Measure Up!


We’re pleased to announce that new speakers have been added to the Measure Up line-up.

Joining Frank O’Brien and Lincoln Lopez June 6th at 9:30am on the panel “The Metric Side of Social Media: How to Measure, Optimize and Harness your Followers” hear from Nancy Smith, VP Marketing and Communications, iRobot, Josh Herbert, CEO, Magellan Jets and Jessica Gioglio, Public Relations and Social Media Manager, Dunkin’ Brands, Inc.

For a full list of speakers at Measure Up, download the brochure here. For the most up-to-date Measure Up news and coverage, follow us on twitter @MeasureUpIIR.

We hope to see you at the conference this June ‘ Register with code MEASURE11BLOG for 15% off the standard rate. Register here.

Measure Up Podcast Series: Debjani Deb

Link
Over the next few weeks, in preparation for the Measure Up conference, we’ll be highlighting conversations focusing on marketing measurement best practices in a Measure Up podcast series. In today’s edition, Measure Up conference chair Guy Powell and Steven Groves, co-author of the recently launched book ROI of Social Media, interviewed Measure Up speaker Debjani Deb of EmPower Research. Deb will be presenting “Digital Media ROI: Stop. Don’t Run Away!” on Tuesday, June 7th at Measure Up.

For a sneak peek of the session, listen to the podcast here.

To learn more about Measure Up, visit the event webpage. Plus, follow us on twitter for continued updates @MeasureUpIIR.

We hope to see you at the conference this June ‘ Register with code MEASURE11BLOG for 15% off the standard rate. Register here.

Measure Up Trivia Tuesday!

Interested in Marketing Measurement Analytics? The 2011 Measure Up conference is structured around integrating many fractured pieces of measurement analytics into one effective marketing strategy. Download the brochure to learn more.

Each week between now and the event we’re playing Measure Up Trivia Tuesday!

Today’s winner will receive an exclusive 20% off code for registration on the conference.

Can you answer the following question about Measure Up?

Naomi Hirabayashi, Director of Marketing at Do Something.org will be discussing what three main points during her presentation on mobile and web marketing analytics?*

*Hint ‘ this can only be found in the downloadable brochure.

Comment below with your answer, we’ll randomly pick a winner from any correct entries.
This post has been crossposted from the Community 2.0 blog.

Measure Up Trivia Tuesday!

Interested in Marketing Measurement Analytics? The 2011 Measure Up conference is structured around integrating many fractured pieces of measurement analytics into one effective marketing strategy. Download the brochure to learn more.

Each week between now and the event we’re playing Measure Up Trivia Tuesday!

Today’s winner will receive an exclusive 20% off code for registration on the conference.

Can you answer the following question about Measure Up?

Naomi Hirabayashi, Director of Marketing at Do Something.org will be discussing what three main points during her presentation on mobile and web marketing analytics?*

*Hint ‘ this can only be found in the downloadable brochure.

Comment below with your answer, we’ll randomly pick a winner from any correct entries.

Measure Up Podcast Series: Rossen Roussev


Over the next few weeks, in preparation for the Measure Up conference, we’ll be highlighting conversations focusing on marketing measurement best practices in a Measure Up podcast series. In today’s edition, Measure Up conference chair Guy Powell and Steven Groves, co-author of the recently launched book ROI of Social Media, interviewed Measure Up speaker Rossen Roussev.

Roussev will be presenting “Analytics Techniques: Media Monitoring and Reputation Analysis” in the MARKETING MODELING & ANALYTICS TECHNIQUES track on Tuesday, June 7th at Measure Up. For a sneak peek of the session, listen to the podcast here.

To learn more about Measure Up, visit the event webpage. Plus, follow us on twitter for continued updates @MeasureUpIIR.

We hope to see you at the conference this June ‘ Register with code MEASURE11BLOG for 15% off the standard rate. Register here.