Tag Archives: MasterCard

This Week In Market Research: 9/14/15 – 9/18/15

This week Fast Company wrote an article titled, ‘How to (Gently) Crush Your Client’s Dreams.’ Interesting title right? The basis of this article centers on the scenario of a client having unrealistic goals and having to bring them to reality without losing them as a client. As Jennon Bell Hoffmann, a Chicago-based freelance writer and marketing consultant, explains, there are often times when a client’s dream or goals are too unrealistic or far-reaching. In describing a case where a client wanted to be on the Today show, Hoffman says ” They were under the impression that getting something big like the Today show happens automatically if you get a marketing person.’” Obviously this is not the case in most cases, so how do you get your client to realize the lofty nature of a request like being on the Today show? According to this piece on Fast Company, one needs to first explain exactly what it is they do, and make sure the client understands their product entirely. From there, you can attempt to reshape the client’s expectations by allowing them to see goals in a different light. The full article is very insightful and shares some deep aspects of working with clients.
It’s the dilemma that all women undergo when they are expecting a child while also holding down a full time job; how can I move up if I go on maternity leave? Well, according to Ann Cairns of MasterCard, this doesn’t have to be the case. This week Fast Company sat down with MasterCard’s president of international markets, Ann Cairns to hear about her story and encouragement to other young women about how to be a professional and mom at the same time. Cairns’ story begins when she was 37 working as the head of sales for Citibank. At this same time, Cairns found out she was pregnant and worried about a future of being on the road five days out of the week with a newborn back at the house. Luckily for Cairns, she was in for a surprise when, 12 weeks into her maternity leave, her boss offered her a promotion of considerable gain. Cairn explains that before worrying about maternity leave and one’s career after, you should put things into perspective. ‘In the context of what will amount to a 40-year career, those three and a half months are close to nothing.’ She also discusses how having a supportive boss makes all the difference as you go through the whole process. Learn more about Cairn’s advice to all young women on how to progress professionally with children at Fast Company’s website.
If you have a passion, you can change the world. These are similar words to those spoken by Steve Jobs in 1997 after he returned to Apple as it was on the verge of bankruptcy. ‘Apple is not about making boxes for people to get their jobs done, although we do that well. Apple is about something more. Its core value is that we believe that people with passion can change the world for the better.’ An article released by Entrepreneur this week discusses how passion can drive business and markets. Halfway through the article the author states that most successful business individuals are passionate, ‘but not necessarily about the product’ itself. The author then brings up the example of Steve Jobs and how he wasn’t necessarily passionate about computer hardware but rather, passionate about creating the tools that would aid people in being more creative. Starbucks CEO Howard Schultz was interviewed for this article as well and claims, ”Coffee is the product, but it’s not the business we’re in.” In other words, the passion is for the concept of what Starbucks can be for people. Passion, therefore, acts as the driver of force in business and markets.
This week, Entrepreneur released an article detailing three simple ways a person or business can get more shares and likes on Facebook. It’s evident from social media, especially Facebook, that likes and shares drive ‘virality’ and boost the search engine optimization of any entity. One of the strongest ways to achieve this, according to the article, is to make sure you aim your content strategy toward being accessible through mobile devices. ‘More than 70 percent of Facebook traffic comes through mobile devices, which means you must optimize content for mobile in every possible way.’ The second way discussed in the article is to only boost posts that receive earl engagement. In other words, your audience will be more likely to engage if they notice that other people they may or may not know have already liked/commented or shared. Lastly, the author states that in order to gather more Facebook likes and shares, one should ask the fundamental question of whether or not the post will pass the ‘share test.’ In this way, the author is simply trying the get you to think about whether or not the post has color, intrigue, surprise, or could strike the reader as different. Whatever it is that will get the reader to reverse the scrolling motion and take a second look is, in the end, what will give you more viewership and more visibility.
Nichole Dicharry, is a Digital Marketing Assistant at IIR USA, Marketing and Finance Divisions, who works on various aspects of the industry including social media, marketing analysis and media. She can be reached at Ndicharry@iirusa.com

The ‘Insight’ Scoop into the Job of a Market Researcher

A market researcher’s job is crucial to the success of
marketing. Market research can identify market trends, demographics, economic
shifts, customer’s buying habits, and important information about competition. Knowing
this information is essential to the success of your business as it will guide
you in making strategic business decisions, uncovering unmet customer needs,
and in many cases, help you discover new ideas.
At TMRE 2012 last year, IIR’s Marc Dresner sat down with Frederic
John, Senior Business Leader, Global Intelligence Team, MasterCard, Principal
at C Frederic John & Associates, Vice President, Esomar, in an exclusive interview
to discuss the changing role of the market researcher and the increasing need
to the specific market research candidates.
According to John, the industry can no longer rely on people
stumbling into the profession as it has done historically. Market research has
been lucky historically that it has attracted people out of three groups
including, people with quantitative statistical skills; people with psychology
or sociology backgrounds; and a people including who simply fell into the
field, realized they loved it and never left.
‘The reality is we have benefited from these generalists who
didn’t go in with a math or psych background, but were able to learn the basics
and then apply a lot of other characteristics and skills to their projects. So,
it is very important for us to make an active effort to get these people to
consider us,’ he explained.’
So, what makes a great market researcher?
‘I think disposition is more important than discipline,’ said
John. He believes that what truly makes a successful market researcher is someone
with curiosity, who likes to solve puzzles, and who is interested in understanding
how things work. This requires people who really are trying to get at the nuts
and bolts of what’s driving human behavior.
‘Our greatest contribution to business is essentially understanding
consumer motivation – getting at what people do, why people do things, and
ultimately why they change or what may get them to change behavior,’ commented
John.
John shared some advice to fellow market researchers: ‘You’ve
got to have fun on the job!’ he said. ‘We’ve all been on projects that send us
home depressed. But, most of the time, you’ve got to enjoy what you are doing.’
To watch the full interview, click here: http://bit.ly/12v2p54
Stay tuned for more on this topic at the upcoming TMRE 2013 in Nashville!

UBS, MasterCard & American Family Insurance Share the Future of Market Research

The producers of The Market Research Event and Market Research for Financial Services are thrilled to debut The Market Research Technology for Financial Services Symposia at the Future of Consumer Intelligence.

Focusing on the impact of technology on the financial services industry specifically, speakers will share insight and best practices on the mobile wallet, consolidation, leveraging social, consumer intelligence data and more.

Download the brochure for the full agenda.

Featured Sessions:

The Future Consumer: An Adapting Force to Take into Account for Your Corporate Strategy
Jaspar Roos, Chief Inspiration Officer, ABN AMRO

New Realities for Financial Services
Richie Etwaru, Director, Group GTO Office, UBS

Left Brain/Right Brain: Generating Insights in the Quest for Consumer Preference and Affection
Carlos Jose Fonseca, Senior Vice President, Group Head, Marketing Strategy, Planning and Analytics, MasterCard Worldwide

Data into Action
Matt McCombs, EVP Sales and Strategic Direction/Chief Operating Officer, DHCU Community Credit Union

Leveraging Research to Find Relevance
Telisa Yancy, Advertising Director, American Family Insurance

And more. Download the conference brochure for the full program.

PLUS! Don’t miss our highly anticipated keynote from Nate Silver. His 100% accuracy in calling all 50 states during the presidential election is historic. He’s doing just a handful of talks in 2013 so hearing him will be a once in a lifetime opportunity.

Register today to secure your spot for this exclusive presentation, plus save 15% off!

See why now is the time to join us at The Future of Consumer Intelligence

If you’ve considered attending any of our Technology-focused Market Research Events in the past but haven’t been able to make it happen – we want you to know – this is THE year to come try us out.

Now in its third year, the event has evolved into The Future of Consumer Intelligence. Focusing on big data, the integration of advanced analytics, human science and customer strategy, The Future of Consumer Intelligence delivers opportunities to uncover richer insights and translate them into better decisions and more accurate predictions about future behavior.  

NEW for 2013

‘ World Renowned Statistician Nate Silver shares insight into Big Data and Predictive Analytics (and how he accurately predicted the outcome of all 50 states during the 2012 presidential election!)

‘ An agenda that reflects the trends in the research industry – sessions and speakers explore what will happen in the future, not what has already happened

‘ A Full 360 Degree View of Your Consumer. Uncover connections and expose hidden patterns using technology, deeply understand your customers, and engage and deepen your customer relationships for more profitable outcomes

‘ Market Research Technology for Financial Services Symposia sharing insights and best practices for using the mobile wallet, consolidation, leveraging social, consumer intelligence data and more.

Plus, more of what you’ve come to expect from the TMRE brand:

‘ World-Class Speakers from American Family Insurance, Coca Cola, Clorox, General Motors, Heineken, Intel, Johnson & Johnson, MasterCard, Microsoft, Starwood Hotels & more.

‘ Make Meaningful Connections through the Future of Consumer Intelligence ‘matchmaking program’. Our team helps to identify those attendees who share common interests who you will most benefit from meeting.

‘ New & Improved Networking Platform! A year-round virtual community, FOCI Connect allows you too connect with fellow attendees before, during and after the event.

‘ No Commercialism from the Platform. We’ve recruited a Core Planning Team staffed by industry experts to ensure you hear content-driven presentations, not sales pitches.

Download the brochure for the complete conference program. Register today to secure your spot and save 15% off the standard rates.

We hope to see you in San Francisco.

Opportunities for Richer Insights, Better Decisions & More Accurate Predictions

According to a recent Forrester study, “market insights’ skill sets are trailing behind both the available technology and the demands from stakeholders for more forward-looking guidance, predictive analytics and strategic insights.”*

The Future of Consumer Intelligence will showcase the latest technologies available to researchers and share the insights and knowledge you need to meet the demands of your organization. The Future of Consumer Intelligence will help you uncover the opportunities for richer insights, better decisions and more accurate predictions about future behavior.

NEW for 2013 
‘ World Renowned Statistician Nate Silver shares insight into Big Data and Predictive Analytics (and how he accurately predicted the outcome of all 50 states during the 2012 presidential election!)

‘ An agenda that reflects the trends in the research industry – sessions and speakers explore what will happen in the future, not what has already happened

‘ A Full 360 Degree View of Your Consumer. Uncover connections and expose hidden patterns using technology, deeply understand your customers, and engage and deepen your customer relationships for more profitable outcomes

‘ Market Research Technology for Financial Services Symposia sharing insights and best practices for using the mobile wallet, consolidation, leveraging social, consumer intelligence data and more.

Plus, more of what you’ve come to expect from the TMRE brand:

‘ World-Class Speakers from American Family Insurance, Coca Cola, Clorox, General Motors, Heineken, Intel, Johnson & Johnson, MasterCard, Microsoft, Starwood Hotels & more.

‘ Make Meaningful Connections through the Future of Consumer Intelligence ‘matchmaking program’. Our team helps to identify those attendees who share common interests who you will most benefit from meeting.

‘ New & Improved Networking Platform! A year-round virtual community, FOCI Connect allows you too connect with fellow attendees before, during and after the event.

‘ No Commercialism from the Platform. We’ve recruited a Core Planning Team staffed by industry experts to ensure you hear content-driven presentations, not sales pitches.

Download the brochure for the complete conference program. Register today to secure your spot and save 15% the standard rate.

Registration Information:

Please mention your LinkedIn priority code to save 15% off: FOCI13BLOG.
http://bit.ly/WsvHnp
Email: register@iirusa.com
Phone: 888.670.8200

* From Forrester’s What Needs to Happen in Market Research in 2013 paper.

Opportunities for Richer Insights, Better Decisions & More Accurate Predictions

According to a recent Forrester study, “market insights’ skill sets are trailing behind both the available technology and the demands from stakeholders for more forward-looking guidance, predictive analytics and strategic insights.”*

The Future of Consumer Intelligence will showcase the latest technologies available to researchers and share the insights and knowledge you need to meet the demands of your organization. The Future of Consumer Intelligence will help you uncover the opportunities for richer insights, better decisions and more accurate predictions about future behavior.

NEW for 2013 
‘ World Renowned Statistician Nate Silver shares insight into Big Data and Predictive Analytics (and how he accurately predicted the outcome of all 50 states during the 2012 presidential election!)

‘ An agenda that reflects the trends in the research industry – sessions and speakers explore what will happen in the future, not what has already happened

‘ A Full 360 Degree View of Your Consumer. Uncover connections and expose hidden patterns using technology, deeply understand your customers, and engage and deepen your customer relationships for more profitable outcomes

‘ Market Research Technology for Financial Services Symposia sharing insights and best practices for using the mobile wallet, consolidation, leveraging social, consumer intelligence data and more.

Plus, more of what you’ve come to expect from the TMRE brand:

‘ World-Class Speakers from American Family Insurance, Coca Cola, Clorox, General Motors, Heineken, Intel, Johnson & Johnson, MasterCard, Microsoft, Starwood Hotels & more.

‘ Make Meaningful Connections through the Future of Consumer Intelligence ‘matchmaking program’. Our team helps to identify those attendees who share common interests who you will most benefit from meeting.

‘ New & Improved Networking Platform! A year-round virtual community, FOCI Connect allows you too connect with fellow attendees before, during and after the event.

‘ No Commercialism from the Platform. We’ve recruited a Core Planning Team staffed by industry experts to ensure you hear content-driven presentations, not sales pitches.

Download the brochure for the complete conference program. Register today to secure your spot and save 15% the standard rate.

Registration Information:

Please mention your LinkedIn priority code to save 15% off: FOCI13BLOG.
http://bit.ly/WsvHnp
Email: register@iirusa.com
Phone: 888.670.8200

* From Forrester’s What Needs to Happen in Market Research in 2013 paper.

Nate Silver Shares His Insights into Reliable Forecasting & Data-Based Predictions

Last month, Nate Silver, Founder, FiveThirtyEight.com and Author, The Signal and The Noise,  made history as he used innovative analyses of political polling to predict the winner of the presidential election.

And now we welcome him to the speaker faculty of The Future of Consumer Intelligence.

As Nate has proven, it’s not about looking to see what happened, it’s about predicting what will happen in the future. It’s about delivering foresight, not just insight. It’s about connecting ideas to data to culture to the future of your business and this, is the real data revolution.

Nate Silver

Nate will share insights into data-based predictions that underpin a growing sector of critical fields, from political polling and hurricane watches to the stock market and even the war on terror.

That means it’s important to ask – what kind of predictions can we trust? What methods do the most reliable forecasters use? What sorts of things can be predicted – and what can’t? 

Nate will take us on a tour of modern prediction science, uncovering a surprising connection among humility, uncertainty and good results.

Win a Meet & Greet with Nate Silver

Register today and secure your spot to hear from Nate at The Future of Consumer Intelligence. Plus, the first 25 people to register will be invited to attend an exclusive meet and greet with Nate Silver!

Exclusive Early Bird Savings for The Future of Consumer Intelligence EventRegister by December 21st & Save $700 off the standard & onsite rate

The Future of Consumer Intelligence unites the industry’s most forward-thinking leaders to share insights, tools and skills needed to translate behavioral information into business opportunity. Hear best practices from: FedEx, General Motors, Harrah’s Entertainment, Intel, Logitech, Mastercard, Starwood Hotels & Resorts and more.

The Future of Consumer Intelligence 2013 is still in development – stay tuned in the next few weeks as we reveal the full agenda.

Registration Information: 
Phone: 888.670.8200

Nate Silver Shares His Insights into Reliable Forecasting & Data-Based Predictions

Last month, Nate Silver, Founder, FiveThirtyEight.com and Author, The Signal and The Noise,  made history as he used innovative analyses of political polling to predict the winner of the presidential election.

And now we welcome him to the speaker faculty of The Future of Consumer Intelligence.

As Nate has proven, it’s not about looking to see what happened, it’s about predicting what will happen in the future. It’s about delivering foresight, not just insight. It’s about connecting ideas to data to culture to the future of your business and this, is the real data revolution.

Nate Silver

Nate will share insights into data-based predictions that underpin a growing sector of critical fields, from political polling and hurricane watches to the stock market and even the war on terror.

That means it’s important to ask – what kind of predictions can we trust? What methods do the most reliable forecasters use? What sorts of things can be predicted – and what can’t? 

Nate will take us on a tour of modern prediction science, uncovering a surprising connection among humility, uncertainty and good results.


Win a Meet & Greet with Nate Silver

Register today and secure your spot to hear from Nate at The Future of Consumer Intelligence. Plus, the first 25 people to register will be invited to attend an exclusive meet and greet with Nate Silver!

Exclusive Early Bird Savings for The Future of Consumer Intelligence EventRegister by December 21st & Save $700 off the standard & onsite rate

The Future of Consumer Intelligence unites the industry’s most forward-thinking leaders to share insights, tools and skills needed to translate behavioral information into business opportunity. Hear best practices from: FedEx, General Motors, Harrah’s Entertainment, Intel, Logitech, Mastercard, Starwood Hotels & Resorts and more.

The Future of Consumer Intelligence 2013 is still in development – stay tuned in the next few weeks as we reveal the full agenda.

Registration Information: 
Phone: 888.670.8200