Contrary to popular belief this post on Mashable highlights how according to a Nielsen report that was compiled from a panel of 250,000 internet users, only 16% of twitter users lie in the age range of 2 to 24. The majority of twitter users (64%) lie between the age group of 25 to 54 and 20% lie between 55 and over. This information is useful for marketers that are trying to reach the teen demographic. Here’s the chart that was provided by Nielsen.
Dan Schawbel of Mashable recently listed the top 10 social networks for Generation Y in this post here, but Tim Wright of the Examiner picks out the top 5 from Dan’s list that managers should take a look at in order to know as much about Gen Y as they can. This includes their values, their interests, their styles, their clothes, and the way they think. Here are some sites that the Tim recommends taking a look at in this post. Enjoy!
In Darren Barefoot’s post on Mashable, Finding Your Social Media Purple Cow, he discusses what social media experts must do in order to continue to sell product through the viral avenue. Barefoot’s 10 step plan is simple: gimmick.
Find a gimmick. Devise an original way of talking about (or around) your plain old brown cow. Marketers like to describe this strategy as ‘creating a meme’, but that’s always struck me as needlessly high-minded. Let’s call it what it is: a gimmick. My dictionary describes a gimmick as ‘an ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal’.
Read the 10 step plan on his original post here, any new gimmicks to add?
I came across this post from Adam Ostrow on Mashable in which he highlights some new social features that YouTube has recently added. If you haven’t noticed yet when you login to YouTube you can now view activities like commenting, favoriting, and information on uploading videos from your friends. It’s taken a while for YouTube to get on board with this, but glad they have!
I came across this post on Mashable today that discusses how to handle disagreements and criticism one might encounter on Facebook, twitter, or even a blog. The article highlights 3 perspectives to remember when you respond to these comments. Here they are:
1. Don’t take it personally
Most negative comments are about what you wrote, and not you. So don’t take it too personally, they just don’t agree with what you wrote.
2. Process before responding
Think about what you write before responding back. Sure you might be tempted to write a quick rebuttal but it is important to understand the other person’s opinion as well.
3. Find something to agree with
Finding a common ground (even if its small) to agree on can break the ice in many occasions.
Do you have any more tips on dealing with social media conflict?
It seems that Facebook’s new Terms of Service didn’t last too long. According to this post on Mashable, days after the new terms went into effect only 6 percent of Facebook users supported the changes while 56 percent opposed it. This was enough for Facebook CEO Mark Zuckerberg to pull the plug on it.
From now on, Facebook plans on taking in more input from their community members and have even created a Facebook Bill of Rights and Responsibilities Group. Looks like Facebook is stepping in the right direction here.
Researching the web this morning I came across this post on Mashable in which they have a conversation with Mzinga about their recent success of building white label social networks for companies. In case you haven’t been keeping your eyes on Mzinga, they have over 14,000 communities in 160 countries worldwide. These numbers are impressive!
We’ve also produced a webinar with Barry Libert and Aaron Stout from Mzinga titled ‘Building a ‘WE’ Company: The New Competitive Edge‘ where they demonstrate how to reap business benefits and real value from business social networks. Make sure to watch the archive here. Barry Libert was also a speaker at last year’s Community 2.0 Event which will now be held at the Palace Hotel in San Francisco, CA from May 11-13, 2009. Check back for regular updates on this blog for confirmed keynotes and other news across the community industry.
Here’s the recent conversation video from Mashable with Mzinga. Enjoy!
Mashable recently took a second look at the new TimesPeople launched this week on the New York Times’ website. It’s a way to share with other readers favorite articles and give recommendations to fellow readers, and follow those who are giving their opinions with RSS feed updates. It also includes a function where you can rate restaurants, movies, and Broadway shows. Check out the new addition here.
Have you used this yet? What do you think about the new functionality?
I came across this post on Mashable today which reveals a new way to give bloggers more control over which tweets get published on their blogs. Tweet Remote recognizes hashtags like #text, #link, and #image, puts them in a separate RSS-style feed, and then formats them accordingly. The end result is a more aesthetically pleasing blog.
The only downside is the ‘tweet stream pollution’ you might experience by sending nicely formatted hyperlinks to you blog via twitter. Many users on twitter do not like hashtags, and so you can potentially lose some followers.
Tweet Remote seems like a great application to clean up a lot of clutter in blogs but the question you might find yourself asking is what’s more important to you, your blog or who’s following you on twitter?
Measuring the impact of social media is a common topic throughout corporations that are trying to find out the importance of this trend, and the effects it’s having on their business. A recent blog post by Aaron Uhrmacher at Mashable took a look at how he best believes it can be done. He starts off by pointing out that every organization is going to measure their social media success differently because each company has different objectives for their ventures. He pointed out two ways to measure the media.
First, one can use qualitative measurement. In this step, you have to determine what you want to measure. Is it reputations or conversations or something else? Uhrmacher gave these examples:
- Are we currently part of conversations about our product/industry? - How are we currently talked about versus our competitors?
Then to measure success, we ask whether we were able to: - Build better relationships with our key audiences? - Participate in conversations where we hadn’t previously had a voice? - Move from a running monologue to a meaningful dialogue with customers?
You can also use quantative measurement. This uses tools to help track the traffic to your site and the activity that’s going on when users view your webpage. Sources for this could be: Aide RSS, Google Analytics, and Xinu.
However, the most important part of measuring your ROI from social media is to have in mind from the beginning what you want your media to do. It is vital that you choose what you want to measure so you can determine if you’re reaching those objectives.