Tag Archives: mashable

Hacking H(app)inesss by John Havens

Editor’s Note: This post
is written by Annie Pettit, PhD, the Chief Research Officer at Peanut Labs,
a company specializing in self-serve panel sample.

OPENING MORNING
KEYNOTE
Hacking H(app)iness ‘ How to Give Big Data a Direction 

John Havens, Founder, THE H(APP)ATHON PROJECT,
Author, HACKING H(APP)INESS- WHY YOUR PERSONAL DATA COUNTS AND HOW
TRACKING IT CAN CHANGE THE WORLD
  • What are YOU worth? What are WE worth? Money? Home life,
    family
  • I think therefore I am’ I sync therefore I am ‘ our identity
    is our data
  • It’s more than being on facebook. Lots of people are on
    facebook via photos and references even though they have never touched
    facebook.
  • Lots of things happen without seeing them ‘ sound waves,
    stress ‘ but can be quantified regardless ‘ facial recognition technology, MRIs
  • You can wear a device that measures your health or diet or
    fitness. Allows you to collect a lot of data without deciding exactly what you
    want to measure.
  • what is a data broker?  [i have no idea]
  • privacy should be considered as control, privacy is
    personal. do i have the right to see copies of data collected on me
  • the property that you collected, the data that you gathered,
    that’s ME.
  • get people to trust your use of their data and they will
    share more with you
  • people who are happier need less medication
  • hedonic happiness goes up and down as good and bad things
    happen; unomonic happiness is intrinsic well-being such as altruism which makes
    you feel like you have purpose
  • you can be choiceful about what you allow into your brain ‘
    you CAN turn off the 11 pm news, tell yourself 3 three you are happy about
  • ‘Do you want to go consume a movie’?   ‘Do you want to
    consume a barbie doll’?  This is not how people communicate with each
    other
  • Would you wear every wearable device if someone gave you $20
    000? Only if you trust them [yeah, not happening for me!]
  • People think the word consumer is impersonal, commoditized,
    transactional, negative. Why do we keep on using this word?
  • Consumers WANT to be called guest, shopper, friend, client,
    valued, customer, person, partner, patron
  • Stop calling them consumers. the paradigm won’t change. the
    relationship won’t change.  [I've switched. I call people people now.]
  • What are you worth? Not money.

Happy #smday (& welcome to Google+?)

Today, June 30th, marks Mashable’s Social Media Day, “A day to celebrate the revolution of media becoming social.” This second annual celebration will be commemorated by hundreds of worldwide social media meetups, an no doubt a fair amount of online buzz.

It’s perhaps appropriate then that this week marks the official debut of Google’s new social product, Google+. Introduced in this blog post and a series of videos, Google+ is a family of apps designed to capture and synthesize the best of the web. It includes mobile applications such as photo sharing and location-based tagging that connect you to friends like Instagram and Foursquare. The group functionality for sorting different aspects of your digital life looks more streamlined then the new Facebook groups. And then there’s “+Sparks,” which looks like it could bring together fans of different topics in much the way hashtags on twitter, or tags on tumbler allow users to find one another.

So will Google soon be replacing all our other much-loved social sites? Says Steven Levy in this truly in-depth study of the release on Wired, “observers might wonder whether it’s simply one more social effort by a company that’s had a lousy track record in that field to date.”

This post on Digital Trends focuses specifically on the fact that Google+ is creating competition for Facebook with the new Circles functionality, and “could have a winner.”

Take a look at this Google video previewing the product:

It’s easy to get swept up in the idea that this could change the face of the internet. Personally, I found myself laughing at the repeated use of the “Epic Bros” group name, it certainly makes the product seem human and approachable and like something I could see using. But with the quiet failure of Google Wave not so far behind us and privacy concerns from Google Buzz another black mark on their record, I’m hesitant.

The following quote from the Wired article seems to sum up the key takeaway about Google+:

“Google believes that with Circles it has solved the tough sharing problem that Facebook has inexplicably failed to crack. ‘With Facebook I have 500 friends ‘ my mom’s my friend, my boss is my friend,’ says Shimrit Ben-Yair, the product manager in charge of the social graph. ‘So when I share on Facebook, I overshare. On Twitter, I undershare, because it’s public. If Google hits that spot in the middle, we can revolutionize social interaction.’”

Will Google be able to find that white space? Will users be afraid to allow Google so much access to their personal information? We’ll certainly be looking forward to seeing what happens in this space.

Did anyone get in on the early release? What do you think?

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com.

Apple publishes a band’s guide to music social network, Ping

According to Mashable, Apple has released a guide for bands that explains how to use the new social networking tool, Ping. The guides creation came quickly after Apple realized that many bands and artists did not know how to use the iTunes-linked site. Reports Mashable, “Ping lacked a deep and wide network of artists, we found out that many artists were struggling to figure out how to create Ping profiles. Distribution services such as TuneCore and CDBaby have stepped in as third parties in this process, communicating with Apple and helping bands set up artist pages.”

If Ping has proven to be difficult for those that it was intended for, do you think that Ping’s functionality will halt further success?

Number of Registered Twitter Users Surpass 100 Million

According to this post from Adam Ostrow of Mashable, twitter finally revealed their big number at the Chirp Conference. 105 million! Can you say shocking? Twitter continues to grow adding about 300,000 new users everyday. It is still behind Facebook with numbers boasting 400 million, but the gap is becoming smaller by the day. What does mean for communities?

Social Media Can be Profitable

Mashable recently posted this video in which Bloomberg interviewed Mashable CEO Pete Cashmore, in which he discussed how the blog which was first introduced in 2005 was able to utilize web 2.0 technology to provide 24/7 news coverage of what’s happening on the web and in social media.

The site has many revenue streams including advertising, job boards, and even events. This is just an example of how web 2.0 technology in this day and age has replaced traditional media in the way we receive information. Watch the video below.

Good Riddance to Twitter Spammers, Impersonators, and Serial Abusers!

Jennifer Van Grove from Mashable recently posted a great article on a list of 10 people that we will no longer see on Twitter anymore. This comes after Twitter recently announced changes to its terms of service, in an effort to crackdown on bad behavior on the site. Here’s a list of the 10 people we will no longer see, as detailed by Jennifer on Mashable.

1. The Impersonator
2. The Bot
3. The Naked Chick
4. The Serial Abuser
5. The Squatter
6. The Slimy Salesman
7. The Hashtag Spammer
8. The Plagiarizer
9. The Uber Oversharer or Bully
10. The Faker

Which are you most excited about never seeing again?

The ‘Greying’ of Social Media

From our post yesterday looking at a not-so surprising article in yesterday’s NY Times, Who’s Driving Twitter’s Popularity? Not Teens, which looks at the popular growth of some of the latest social media in the last few months, specifically, Twitter; I thought I’d add my 2-cents. As we noted, they supply some interesting data from comScore including that just 11% of Twitter users are between the ages of 12 to 17. Overwhelmingly, Twitter users are an older segment of the population and as Forrester Research notes in the article, people aged 35 to 54 using social media grew 60 percent in the last year.

Shocking? Hardly. Over at Mashable they’ve highlighted this in their coverage of the NY Times piece here, and had written about this just a few weeks ago. In the NY Times piece they highlight a couple of obvious reasons why, first, that the nature of the technology, much more public than social networks like Facebook, is less enticing to teens who are more comfortable interacting and sharing with their friends rather than random strangers coming across their streams. This in turn, looking at it from a professional perspective, offers adults a means to find interesting and useful topics and discussions relevant to their interests.

But very simply as a segment of the population, the ‘Teens’ demographic overwhelmingly uses social media/networking compared to other age groups. In a sheer numbers comparison, there’s not many more users to attract to the technology while other age groups, all you have is room to grow. In fact, in the case of Twitter, that may be what will eventually happen for 12-17 subset of users. But for me, what is fascinating is how fast the comfort level is rising in the adoption and ongoing usage of social media by older users – not so much that they are leading the charge in using technology, but rather its overall importance as a tool among many tools they use. In the past, in the early days of the dot com boom and bust, web usage was still highly segmented. For social media today, its usage overall is beginning to top even the frequency users access their emails:
In fact in a follow-up piece on their technology blog, BITS, they look at this growing adoption and usage by older demographics, citing recent Forrester reports and data. Clearly, as a communication and interaction medium this growth in usage by older segments of the population raises some questions. For marketers, particular brand managers, the hope that the power of tv, radio and other traditional mediums to influence purchasing decisions will somehow remain strong is increasingly questionable. Why? Well, looking at advertising dollars and ROI through those mediums seems shaky at best. I’m sure any media buyer out there would say not so, but I am biased. And as we pointed out this week, clearly marketers see the numbers and the level of adoption by all age groups and customer segments, and its not a question of should we use social media, but when.But looking past marketing, the impact of social media on the business landscape raises even more questions. How does it impact customer service, if increasingly customers feel they are able to get better and faster responses via social media a la Twitter, case in point, Comcast and Southwest Airlines to name a few. How might it impact product development, market research, sales, etc, etc. Of course, I may be simply preaching to the choir.But then again, every time I work with direct marketers and product managers in certain industries, I continue to hear, well our audience just isn’t that tech savvy. When I hear that, my eyes glaze over and mind drifts away and I think, for your sake, I hope it’s true.

Two-Thirds of Marketers Now Use Social Media

Mashable.com reports today that, “a recent study from the Association of National Advertisers reveal that 66 percent of marketers have now used social media in some capacity in 2009.” Looking through the report we can see this interesting breakdown of social media use by marketers:
Among social networks being embraced by all marketers, the top sites used are:

  • Facebook (74 percent)
  • YouTube (65 percent)
  • Twitter (63 percent)
  • LinkedIn (60 percent)

In 2009, the most effective newer media platforms were as follows:

  • Search engine marketing (SEM) (65 percent)
  • Own Web site (59 percent)
  • Search engine optimization (SEO) (55 percent)
  • E-mail marketing (45 percent)

What do you think? Surprising?

New ANA/B2B Magazine Study: Marketers Embrace Newer Media Platforms

STUDY: Two-Thirds of Marketers Now Use Social Media

Is Twitter Part of Your Customer Service & Support Strategy?

Despite outages, Twitter can be a useful tool within the support strategy of your customer service department. Parature.com highlights a recent article Mashable writing, problem resolution – it’s the main goal of customer service and Twitter provides a platform for a fast, easy response possibly in a single tweet; positive brand image – when someone receives service they like, they talk about it and Twitter provides a viral platform to spread the word which can lead to more sales and more attention; staff involvement – Twitter provides a more interesting platform for support representatives to serve the customer and provides immediate visibility into the impact they make; cost reduction – what every support organization wants and with Twitter it’s necessary to be short and to the point reducing the time required to solve each problem.

If you’re using Twitter, how can you take it a step further for a better integration between service and customer? We’d like to hear your thoughts.