Tag Archives: Marketo

Idea Gathering: Automated Marketing

Not just hearing, but translating innovations and insights is a huge part of the value of the Total Customer Experience Leaders. Our unique idea gathering wrap-ups between sessions facilitate alignment of customer strategy inspiration with business relevant actions and have been one of our most highly rated features in the past.


Here on the blog, we’ll be presenting weekly idea gathering wrap ups of some of our favorite customer experience strategy, design and alignment news and views.

This week our focus is on Automated Marketing.

Wikipedia defines automated marketing as the name given to software platforms designed for marketing departments and organizations to automate repetitive tasks. Automated marketing’s intention is to save time, improve efficiency, and reduce human errors. But what kind of impact does it have on the customer? We’ll discuss the pros and cons of implementing an automated marketing system at your business.
First the pros: According to the web magazine CMSwire.com, campaigns running automated marketing software that utilize automated e-mail  responses enjoy a 200% higher conversion rate. Automatic response e-mails are the most common forms of automated marketing, and are generally triggered by an action that a visitor makes such as asking a question or downloading a form.   CMSwire also suggests including a personal signature at the bottom of your automated e-mails increases open rates by 500%
Furthermore automated marketing can be utilized for phones as well. CMSwire repots that a staggering 50% of consumers who received a text message from a retailer reported making a purchase as a result. It’s in this category where the ROI of automated marketing seems to be the most significant.

Others argue that automated marketing actually does more harm then good to customer experience and that automatic replies and service can not (yet) be effectively replaced by actual people. Hubspot.com ridicules current automated reply e-mail software explaining that the available filters on most e-mail clients easily blocks or de-prioritizes automated e-mails. So while the delivery stats may remain high on automated e-mail, the actual readership does not.
Hubspot also goes on to explain how automated marketing often lacks the valuable content that customers want to be receiving whether it be in an e-mail, text, or blog post. As automated marketing programs develop larger and larger contact lists they end up mass marketing to potentially unique segments of clients.
Is automated marketing right for your business? Factors to consider are number of customers and the uniqueness of their needs. If your business has a limited number of customers who all want the same thing then automated marketing will definitely save you time and money. If not, then you shouldn’t rush into the decision and take some time to think about how your customers will feel getting e-mails or texts from a machine instead of a person.
About the Author
Jeffrey Marino is a contributing writer concentrating his focus on Business Administration, Management Information Systems, and Tech Innovations. He blogs at Fordham Nights and can bereached at JMarino@iirusa.com.

Put Social At the Core of Your B2B Business: Process, Operations, Analysis

In association with Marketo’s Revenue Masters Webinar Series, The Institute for International Research invites you to join us for a complimentary web seminar.

The Social Business AGENDA:
Tackling the Top 2011 Trends for Competitiveness
Sandy Carter, Vice President,
IBM Social Businesses and Collaboration Solution Sales and Evangelism, IBM

Thursday, April 28th, 2011 1:00 – 1:45 PM EDT

Reserve your Webinar seat now, register here.

Social Media has come a long way from the early days of Twitter, YouTube and Facebook. With over 574 million people worldwide on Facebook, 106 million with Twitter accounts, and over 2 billion YouTube videos, how do you leverage this power and stay ahead of your competition?

You need to create a bold social media AGENDA for your business.

Hear from Sandy Carter, Vice President, IBM Social Businesses and Collaboration Solution Sales and Evangelism, on how to create a Social Business AGENDA. Using many case study examples, Ms. Carter will show how to build an AGENDA that aligns organizational goals while driving experiences and engagements through your business processes, utilizing crowdsourcing, communities, disaster recovery and analytics to leverage Social Business for greater results in 2011.

Learn how to:
A – Align Organizational Goals & Culture
G – Gain “Friends” Through Social Trust
E – Engage through Experiences
N – Network Your Business Processes
D – Design for Reputation and Risk Management
A – Analyze Your Data

Plus, attend for a chance to win 1 of 2 copies of Sandy Carter’s acclaimed book, The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

This web seminar is sponsored by:

Title: The Social Business AGENDA: Tackling the Top 2011 Trends for Competitiveness
Date: Thursday, April 28th, 2011
Time: 1:00 – 1:45 PM EDT

Register Now. After registering you will receive a confirmation email containing information about joining the Webinar.

Put Social At the Core of Your B2B Business: Process, Operations, Analysis

In association with Marketo’s Revenue Masters Webinar Series, The Institute for International Research invites you to join us for a complimentary web seminar.

The Social Business AGENDA:
Tackling the Top 2011 Trends for Competitiveness
Sandy Carter, Vice President,
IBM Social Businesses and Collaboration Solution Sales and Evangelism, IBM

Thursday, April 28th, 2011 1:00 – 1:45 PM EDT

Reserve your Webinar seat now, register here.

Social Media has come a long way from the early days of Twitter, YouTube and Facebook. With over 574 million people worldwide on Facebook, 106 million with Twitter accounts, and over 2 billion YouTube videos, how do you leverage this power and stay ahead of your competition?

You need to create a bold social media AGENDA for your business.

Hear from Sandy Carter, Vice President, IBM Social Businesses and Collaboration Solution Sales and Evangelism, on how to create a Social Business AGENDA. Using many case study examples, Ms. Carter will show how to build an AGENDA that aligns organizational goals while driving experiences and engagements through your business processes, utilizing crowdsourcing, communities, disaster recovery and analytics to leverage Social Business for greater results in 2011.

Learn how to:
A – Align Organizational Goals & Culture
G – Gain “Friends” Through Social Trust
E – Engage through Experiences
N – Network Your Business Processes
D – Design for Reputation and Risk Management
A – Analyze Your Data

Plus, attend for a chance to win 1 of 2 copies of Sandy Carter’s acclaimed book, The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

This web seminar is sponsored by:

Title: The Social Business AGENDA: Tackling the Top 2011 Trends for Competitiveness
Date: Thursday, April 28th, 2011
Time: 1:00 – 1:45 PM EDT

Register Now. After registering you will receive a confirmation email containing information about joining the Webinar.

Complimentary Webinar: The Social Business AGENDA

In association with Marketo’s Revenue Masters Webinar Series, The Institute for International Research invites you to join us for a one hour complimentary web seminar.

The Social Business AGENDA:
Tackling the Top 2011 Trends for Competitiveness
Sandy Carter, Vice President,
IBM Social Businesses and Collaboration Solution Sales and Evangelism, IBM

Thursday, April 28th, 2011 1:00 – 1:45 PM EDT

Reserve your Webinar seat now here.

Social Media has come a long way from the early days of Twitter, YouTube and Facebook. With over 574 million people worldwide on Facebook, 106 million with Twitter accounts, and over 2 billion YouTube videos, how do you leverage this power and stay ahead of your competition? You need to create a bold social media AGENDA for your business.

Hear from Sandy Carter, Vice President, IBM Social Businesses and Collaboration Solution Sales and Evangelism, on how to create a Social Business AGENDA. Using many case study examples, Ms. Carter will show how to build an AGENDA that aligns organizational goals while driving experiences and engagements through your business processes, utilizing crowdsourcing, communities, disaster recovery and analytics to leverage Social Business for greater results in 2011.

This web seminar is sponsored by Marketo

Title: The Social Business AGENDA: Tackling the Top 2011 Trends for Competitiveness
Date: Thursday, April 28th, 2011
Time: 1:00 – 1:45 PM EDT

Register Now. After registering you will receive a confirmation email containing information about joining the Webinar.

Complimentary Webinar: The Social Business AGENDA

In association with Marketo’s Revenue Masters Webinar Series, The Institute for International Research invites you to join us for a one hour complimentary web seminar.

The Social Business AGENDA:
Tackling the Top 2011 Trends for Competitiveness
Sandy Carter, Vice President,
IBM Social Businesses and Collaboration Solution Sales and Evangelism, IBM

Thursday, April 28th, 2011 1:00 – 1:45 PM EDT

Reserve your Webinar seat now here.

Social Media has come a long way from the early days of Twitter, YouTube and Facebook. With over 574 million people worldwide on Facebook, 106 million with Twitter accounts, and over 2 billion YouTube videos, how do you leverage this power and stay ahead of your competition? You need to create a bold social media AGENDA for your business.

Hear from Sandy Carter, Vice President, IBM Social Businesses and Collaboration Solution Sales and Evangelism, on how to create a Social Business AGENDA. Using many case study examples, Ms. Carter will show how to build an AGENDA that aligns organizational goals while driving experiences and engagements through your business processes, utilizing crowdsourcing, communities, disaster recovery and analytics to leverage Social Business for greater results in 2011.

This web seminar is sponsored by Marketo

Title: The Social Business AGENDA: Tackling the Top 2011 Trends for Competitiveness
Date: Thursday, April 28th, 2011
Time: 1:00 – 1:45 PM EDT

Register Now. After registering you will receive a confirmation email containing information about joining the Webinar.

Marketo gets new social networking service

Marketo, the market automation leader, has opened up a new online community to better service its market. The social network, Success.Marketo.com, allows access to product documentation, quick start guides, best practices, and communication between Marketo’s customers and partners.

Phil Fernandez, president and CEO at Marketo, had this to say about the new online community:
“Our new social customer success community is yet another example of our innovation in all aspects of the customer experience. The community portal not only provides 24×7 support and best practices information, but also provides a forum for ongoing communication between Marketo, our growing user base, and our partners. Today’s customers are no longer satisfied with static support solutions, and our new community-based portal is a great way for customers to get and share all the information they need to be successful.”

Source: MSNBC