Tag Archives: Marketing to Millennials

Shedding Some Light on Marketing to Generations

Photo by Boss Fight!

‘If my generation is remembered for anything, it will be as the last one that remembers the world before the Internet.’ – Lev Grossman, author

Every generation wants to be remembered. If you know what drives them, what inspires them, you’ll win their loyalty. 

Millennials, for instance, are inspired by music. According to “Why Music is an Effective Millennial Marketing Tool” by Micala Wright, “music is an emotional touchpoint for Millennials. Music is powerful because it is content, and it stimulates social interaction and drives loyalty.”

Learn more about generations in the marketplace during the Media Insights & Engagement Conference Feb. 1-3 in Fort Lauderdale, Florida. Here are two presentations you’ll want to check out: 

- Keynote speaker Neil Howe, best-selling author of Millennials Rising, presents “Generations: Lifestyles and Workstyles.” You’ll experience a fascinating journey through the life stories of older generations and an inspiring message about how to unleash the potential of today’s rising generation. 

- Keynote speaker Erica Orange, Executive Vice President & Chief Operating Officer, The Future Hunters, presents “Cybrids: The Future Begins Now.” Cybrids (Gen Z), are the first generation in history to have a truly symbiotic relationship with technology. You’ll learn what makes this generation tick and how businesses will have to accommodate these young, new consumers in the future.

Register today!

Join our network and stay connected all year long:
- twitter.com/@_MediaFusion
- linkedin.com/Media Insights & Engagement
- facebook.com/Media Insights & Engagement

Session descriptions are from the Media Insights & Engagement Conference brochure.

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

Generational Marketing: To Know Them is to Engage Them

 Photo by paul bica

‘It’s hard to give truly superior service if you don’t know who you’re talking to and what really matters to them.’ ‘ Kelly Mooney, author of The Ten Demandments

Who are your customers? What do they like? What don’t they like? If you don’t know the answers to these important questions, then you don’t know your customers. To know them is to engage them, and to engage them is having customers for life.

Knowing your audience is especially important when trying to target content to various generations in the marketplace and in the workplace. During next week’s Total Customer Experience Leaders Summit, Kassandra Barnes, Research & Content Manager, CareerBuilder.com, presents ‘Mastering the Mindset of the Millennial Candidate.’ You’ll learn how to harness the knowledge and skill set of Millennials, the first generation to grow up digital.

In the meantime, check out these helpful articles on how to effectively market to the millennial generation to build meaningful and long-lasting customer relationships:


To learn more about TCEL and register, go to http://www.iirusa.com/totalcustomer. Stay connected with TCEL:

  • twitter.com/TotalCustomer #TCEL14
  • linkedin.com/Total Customer Experience Leaders
  • facebook.com/TotalCustomer

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. Connect with Peggy on LinkedIn, Twitter, Google+, and on her website at www.starrybluebrilliance.com.