Sure the title line seems very basic and straightforward, but it’s always good to have a refresher on why we do certain things. I came across this great post from Linda Morton in the Strategic Market Segmentation Blog in which she lists why market research is so important. She answers some of these questions in her post: Why Is Marketing Research Important Before You Create Your Product? Why Is Marketing Research Important To Your Competitiveness? Why Is Marketing Research Important To Determine Your Target Market? Why Is Marketing Research Important In Developing and Evaluating Marketing Campaigns? Take a couple of minutes to look over her post as I’m sure you will find it valuable.