Tag Archives: Market share

Tools & Techniques: Too Many or a Bigger Picture?

From checking e-mails, to ordering lunch, technology has fundamentally
changed how we go about our day.  Additionally, technology
has changed market research
.  Advancements are helping us become more
efficient and agile and has created brand new opportunities for obtaining valuable
business intelligence. 
Today, technology (particularly the automated kind) will
continue to supplement and in cases displace traditional tools and techniques,
but it will NOT render direct response techniques obsolete. 
At TMRE last year, Richard Owen of Crowd Lab, Ed Morofksi of
Vision Critical, Bob Lederer of RFL Communications, Sandeep Arora of
Datamatics, and Diane Chang of Intuit talked to us about why it’s important to
utilize the latest market
research technology
and tools.

The market research landscape is growing by the minute. There
are a lot of new tools around, but it’s not just about the technological
innovation ‘ it has to be about methodological innovation as well, according to
Owen. When it comes to mobile, if all we are going to do is put online research
on the phone, then we are really missing the opportunity that mobile provides
to immerse itself in peoples’ lives.
Hear what the experts
have to say in this exclusive video below:


Learn more about the new market research tools, technologies, and methodologies
this May at InsighTech in San Francisco. Visit our
website
to learn more.

Market Researchers Face the Most Dramatic Changes They’ve Ever Seen

The Market Research Event
has always been a place of best practice and discovery. Now, as our industry transforms
and faces the most dramatic change it has ever seen, TMRE will transform you
into a hybrid researcher and strategic advisor. There’s never been a more
exciting time to be your partner in development and your connection to the best
in insights from around the world. Always focused on the business value of
market research, TMRE is where vision meets best practice and accelerates
executive development.
October 21-23,
2013
Nashville, TN
Vision
  • Persuasion: Dan Pink, Author, To Sell is Human
  • The Underdog: Malcolm Gladwell, Author, David &
    Goliath
  • The Game Changer: Jane McGonigal, Author, Reality is
    Broken
  • Future Growth: Jared Weiner, Vice President, Weiner,
    Edrich, Brown, Inc.
  • The Digital Challenger: Dr. Jeffrey Cole, Founder
    & Director, Center for the Digital Future, USC Annenberg School for
    CommunicationsThe Leader: Joan Lewis, Global Consumer & Market
    Knowledge Officer, Procter & Gamble
  • The Pragmatist: Jeremy Sack, Vice President &
    Director, Pragmatic Brand Science Institute, Lieberman Research Worldwide

Best Practice
GAP: Creating a Proactive,
Future-Focused Insights Lab
CLOROX: Revolutionary NEW Tools
for Shopper Insights
PANERA BREAD: Segmentation in a
Big Data World
FACEBOOK: Segments of Social
Users of the Future
YAHOO!: Behavior, Consumption
& Measurement Across Media
DUNKIN’ BRANDS: Research and the
Increasingly Mobile Consumer
LUFTHANSA: Forecasting
Competitive Action
NISSAN: Ethnographic Driven Innovation
GENERAL MILLS: Foster
Environments of Consumer Intimacy
ZIPCAR: Understanding Cross
Channel Consumer Experiences
Executive Development
DATA VISUALIZATION: Universal
Music
IMMERSING YOUR AUDIENCE IN STORY:
E&J Gallo
IMPROV FOR CREATIVE THINKING:
Center for Creative Emergence
COLLABORATION WITH INTERNAL
PARTNERS: The Hartford
STORYTELLING: Emmy & Grammy
Nominated Songwriters
SITUATIONAL LEADERSHIP: Meredith
Corporation
DRAMATICALLY IMPROVING BUSINESS PRESENTATIONS:
Global Presentation Expert
PRIORITIZATION & EFFICIENT
DECISION MAKING: Bank of America
Proven Value is the TMRE Difference: TMRE connects the best
in insights from around the world and is the #1 research and insights
conference.
1200+ attendees
180+ rarely seen speakers
130+ content-driven sessions
100+ cutting edge exhibitors
60%+ client-side participation
20 unique symposia, tracks and workshops
NO commercialism
Mention code TMRE13LINK & Save 15% off the standard
rate.
Register today: http://bit.ly/18GGqQ6
TMRE is more than a conference. It’s a game changer. We’ll
see you there.

Best,

The TMRE Team
@TMRE