Tag Archives: market research updates

IDC Predicts Android to Second Spot by 2013

Itproportal.com reports that Market research firm IDC has predicted that the Google-owned Android platform will grow faster than all its rivals to reach the second spot by the year 2013, second only to Nokia’s Symbian.

In terms of figures, Android OS, which roughly had 700,000 units shipped in 2008, would grow rapidly to reach to the figure of 68 million units by the end of 2013.

Learn more: Android Platform, Second Most Important Popular Mobile Operating System

Announcement from The Market Research Event: TMRE 2009 Wrap-Up

Below is an excerpt from our LinkedIn announcement sent today. If you’ve not already joined us on LinkedIn, we encourage you to do so!

We’d like to thank all of you at The Market Research Event LinkedIn group who followed us last week at the conference. In case you weren’t able to make it to Las Vegas, we’d like to share with you some of the most popular sessions from our blog:

TMRE Keynote Session ‘ Yes! Proven Ways for Market Researchers to Become More Persuasive
http://bit.ly/4jclVe

Web 2.0 & Community Research Symposium: More for Less: Leveraging Research Communities to Maximize Your Budget
http://bit.ly/Z7Iur

TMRE 2009: Decision Pathway Modeling: Understanding How Your Customers Get To Yes
http://bit.ly/3SfkQa

TMRE Keynote Session: Why quality doesn’t matter A report on the terminal illness of Survey Research
http://bit.ly/3y9fJ5

Creating “Delicious” Research
http://bit.ly/2vj2GI

For all of the sessions covered at TMRE, visit our blog:
http://bit.ly/GXcE9

Would you like to be more involved in TMRE 2010? Feel free to contact Krista Vazquez, Conference Director, kvazquez@iirusa.com for more information about speaking, Jon Saxe, Business Development Manager, at jsaxe@iirusa.com for Sponsorship and Exhibition Opportunities, Anastasia Ioannou, Senior Marketing Manager, at aioannou@iirusa.com for Media or Marketing Partnership Opportunities; and Kim Rivielle, Managing Director, krivielle@iirusa.com for strategic partnerships and new ideas.

Registration is now open for the 2010 The Market Research Event. You can register here http://bit.ly/3WwqtX and use priority code TMRE2010LINK. Keep up with the latest information on TMRE 2010 right here at the TMRE LinkedIn group, or on Twitter @TMRE.

** ** **
We’d also like to invite you to a web seminar we have coming up:
Unlock a Better Business Strategy with Text Analytics
Start Date/Time: Thu, Nov 19, 2009 2:00 PM – 3:00 PM EST

With SPSS text analytics, you can read documents, blogs, wikis, tweets, e-mails, call center notes, surveys and other free form text ‘ and turn the insight you gain into a true strategic asset. We’ll show you how to use text analytics with social media and other Web 2.0 sites to understand trends, and what your customers want, and how they’ll behave. We’ll demonstrate using text analytics in modeling to make your models better, and how to use automatic translation from more than 30 languages to make sense of your global customer base.
Featured Speaker
Jane Hendricks, Product Marketing Manager, SPSS, an IBM Company

Mention priority code MWS0026BLOG when registering:
https://www1.gotomeeting.com/register/646359377

Cheers,
The Market Research Event Team
http://bit.ly/4mbFEC

Knowing Your Target Market: Radio Shack Rebrands to The Shack


Chris Brown of brandandmarket.com writes about the recent re-branding of Radio Shack to The Shack.

She writes, “I just can’t believe that they dropped Radio to keep Shack. Actually, Radio isn’t that great either. Why not abbreviate it to something like RS. Wonder if they did any research at all?”

What sort of market research went into changing the popular electronic retailer’s name?

Knowing Your Target Market: Radio Shack Rebrands to The Shack