Tag Archives: market research social media

Can Researchers Join The Social Video Party?

Social media has been a part of our lives for about
a decade now (maybe more if you were an avid MySpace or
Friendster user), but still there appear to be few research companies harnessing its true
power to get in touch with consumers and capture their opinions in real time.
On the topic of new social tech, there is an abundance of pushback. “What is the data telling me?” “How can it be coded/normalized/interpreted?” “Does it fit with our current approach?” “How can I filter inappropriate content?” — these are just a few of the many valid concerns around using new media in research. Social data is unstructured, and doesn’t give us access to probe users in the way we might
in our current research platforms, both in the qual and quant world.
But are we leaving something on the table? Can we leverage the fact that hundreds of millions of people are on Instagram, willing to share their lunch with you, show you what their #OOTD (Outfit Of The Day) is? Don’t we want to know what consumers
are eating and wearing?
A newcomer on the social scene that has my gears turning is Periscope. The app lets users live stream video from their mobile device, and lets their followers on Twitter know when a broadcast begins. Could we tap into an app that is already gaining popularity (it made headlines for amassing 1 million users in only 10 days), and let the consumer tell us when she is ready to take us along for a
shopping trip, brush her teeth, or engage in whatever ritual/experience we are interested in?
What is this couple shopping for? I bet they’d be willing to show you!
There is no question that logistical issues abound, to which I say “bring it on”. This is what we in the online MR space do daily — tackle logistical and technical issues to get access to our consumers where they work, live, and play. 
As an industry we are creative enough to sort out the logistics, and researchers everywhere should be paying attention to an app which, on its homepage, implores us to “Explore the world through someone else’s eyes

About the Author:
Anthony Germinario is Director of Technical Product Management at BuzzBack, where he is focused on developing
and integrating unique respondent and reporting experiences for online
research. He has earned his PMP certification and holds a B.S.B.A from Boston
University’s Questrom School of Business. You can keep up with him on Twitter @AGermBB and on LinkedIn, as well as
on BuzzBack’s blog

Top Ten Tips from Market Researchers Using Social Media

Are you looking for new ways to gain candid insights and feedback from your customers? Learn how leading cross-industry market researchers have revolutionized their processes using social media as a driver of results.

If you are responsible for Market Research, here’s 10 sessions YOU CAN’T MISS at the Social Media & Community 2.0 Strategies Conference:

1. SOLAR WINDS Outsources Product Development to their Community:
Crowd Sourcing Powered
Dawn Lacallade, Community Manager and Strategist, SOLAR WINDS

2. HUMANA INNOVATION CENTER Leverages Social Networks to Help Quitters of the World Unite!
Greg Matthews, Director, Consumer Innovation, HUMANA

3. EBAY Uses Community for Voices of the Customer Product Development Input
Garnor Morantes,
Manager, Community Input,
Online Forums, EBAY

4. P&G, VH1 & BURT’S BEES Make Social Media a Real Part of Market Research & Consumer Insights Programs

Lucas Watson, Global Team Leader,
Digital Business Strategy,
PROCTER & GAMBLE
Michael Desmarais,
Vice President,
Strategic Insights & Research, VH1
Paula Alexander,
Director, Global Knowledge & Insights, BURT’S BEES

5. DELL Leverages Community for Insights and Innovation
Caroline Dietz,
Communities and Conversations, DELL

6. PFIZER Does Large-Scale Social Media Market Research: With Details and Without Bias
Robin Spencer, Senior Research Fellow,
Innovation & The Idea Farm, PFIZER

7. LINKEDIN Brings Online Communities Offline for Product Feedback from Brand Drivers
Matt Warburton,
irector, Enterprise Community, LINKEDIN

8. STARWOOD HOTELS Uses Non-Traditional Insight Driven Community Building
Stephen Gates,
Interactive Creative Director,
STARWOOD HOTELS & RESORTS WORLDWIDE

9. SEARS Formulates Social Media Business Goals BEFORE Engaging to Measure Success and Ensure ROI
Robert Harles,
Director, Social Media & Community, SEARS

10. ALLSTATE Leverages Social Media to Establish Dialogue with Consumers to Co-Develop New Services
Bob Wasserman, Vice President,
E-Business, Director, ALLSTATE INSURANCE COMPANY

Download the conference brochure the full agenda and session descriptions.