Tag Archives: Market Research Insights

Complimentary Web Seminar: Maximizing the Organizational Value of Insights

We would like to invite you to an upcoming web seminar!

Title: Maximizing the Organizational Value of Insights
Date: Wednesday, September 12, 2012
Time: 1:00 – 2:00 PM ET

Reserve your Webinar seat now at: https://cc.readytalk.com/r/fenm0x5hjyqg
Please mention priority code: MWJ0023-BLOG

Are you frustrated by requests for new insights while those previously discovered go unleveraged? Does your organization struggle with crystallizing insights, making them accessible and understood, or translating them into actionable innovation?

About the web seminar:
Most marketers have no shortage of research findings, but to return the investment, findings must be turned into insights that are accessed, understood and used by company stakeholders.

Join us for a webinar in which we’ll share best-in-class methods for maximizing the organizational value of insights.

We’ll address solutions to challenges such as getting insights internalized by company stakeholders and getting more mileage from research by “connecting the dots” from research to insights to implications, strategies and activated solutions. And we’ll review case studies with major brand companies and retailer and offer learnings, including:
- Formal and informal methods for turning findings into insights
- New tools for socializing insights across organizations
- Techniques for aligning teams around implications and forward-thinking retail programs

Reserve your Webinar seat now at: https://cc.readytalk.com/r/fenm0x5hjyqg

If you have any questions about this web seminar contact me at jpereira@iirusa.com.

Boeing, Dell & University of California Share Knowing When to Challenge the Research

An end user of research has the responsibility to spot inaccuracies and opportunities that aren’t yet uncovered. But how can they do that as an untrained researcher?

The Market Research Event…for Non Research Leaders is the first conference of its kind for non market research leaders. As a user, they allocate budget – but are not a career researchers and therefore, they want to explore alternatives, understand different methodologies and tools and know how to get more from the investment. Download the brochure to find out more.

Join a Chief Engineer from Boeing, a Professor of Marketing from California State University San Marcos and a Creative Director from Dell at The Market Research Event…for Non Research Leaders, as they share how to master the “challenger role” – knowing when and how to challenge the research. Hear best practices on asking the right questions and analyzing research reports.

In addition to Mastering the Challenger Role, The Market Research Event…for Non Research Leaders will also cover:

  • ‘ The Value Proposition… Getting the most from your research
  • ‘ Methodology Assessment… Behind the curtain of what to use, when and the limitations
  • ‘ Collaboration… Redesigning your relationship with vendors, suppliers and internal teams
  • ‘ Leveraging Research… You have a finding, now what?

And more, download the brochure for the full agenda and session details.

There’s nothing else like this anywhere for your non-research colleagues. We hope to see you in Boca Raton this November.

The Market Research Event for Non Research Leaders is co-located with The Market Research Event, November 12-14, 2012 at the Boca Raton Resort & Club in Boca Raton, FL. With shared keynote sessions and receptions, this unique opportunity will not only empower your end users with hugely valuable knowledge, but will provide a great opportunity for you to strengthen your own working relationships with your team. As a reader of this blog, when you or a non-market research colleague register to join us, you save 15% off the standard rate when you mention code NMRL12BLOG. If you have any questions about this year’s event, feel free to contact Jennifer Pereira.

Are We Leaping Ahead? Or Running in Place?

Bob Beamon breaking the long-jump record
at the 1968 Olympics in Mexico City ‘
this record remains unchallenged today.

‘Which records will get shattered’? writes Nate Silver, sports analyst, in the New York Times.  Good question.  His argument is based on sports, of course, and he argues that sports like Swimming have shown the most statistical progress over time versus something like Short Distance Running.  That’s because Swimming has benefitted from technology: better swim suits, less turbulent pools, etc.  And that Running is something anyone, anywhere in the world can do versus Swimming where you need a pool you probably don’t have in, let’s say, Somalia. Good points, both.

Why should you care?

Two reasons: 1) new developments in the field of Market Research have been almost exclusively technology-based; and 2) for every trend there is a counter trend.

While our development of new techniques is headed quickly and staunchly down the technology road with Big Data, Mobile and Modeling leading the way, we should see great progress on the part of our clients.  I expect record-breaking accomplishment.  While this may be the case, it’s hampered somewhat by the fact that my clients have trouble communicating or even internalizing the output of such complex solutions to what they perceive as simple requests.  AND the accomplishments are of diminishing size, just like breaking world records, forcing some clients to ask ‘ ‘Do I really need this much elegance in a solution for such small gains in the market’?  Good question.

Which brings me to counter trends.  This is highly observable in life all around you.  For every person blogging on their mobile you have a person learning to knit.  Maybe it’s not 1:1 ‘ often the counter trends are smaller.  But it’s undeniable that for every Hummer there is a Mini.  For every Burger King there is a slow food alternative kitchen. Again not 1:1 but you get the point.

What are we developing on the slow side, the less technology-based side?  What have you done to help your clients come to simple solutions to questions that set new records by increment?  Maybe’ just maybe, it’s the combination of slow and fast, simple and technical that breaks the boundaries and sets the new records by a mother load.   I’ll be on the lookout for this type of new thinking at TMRE 2012 in November.  

What is the crisp new thinking that takes us beyond the technology and into the realm of record-breaking accomplishment?

** ** **
Today’s guest post is from Kelley Styring. Styring is principal of InsightFarm Inc. a market research and consumer strategy consulting firm. She has led insights for Procter & Gamble, Pepsico, Black & Decker and NASA prior to founding her own firm in 2003. Kelley is a published author and has been featured in USA Today, ABC News, Good Morning America, Brandweek, Fortune, Quirk’s Marketing Research and The Market Research Daily Report from RFL Online.  She will be live blogging from The Market Research Event 2012 this November 12-14 in Boca Raton, Florida.  If you’d like to join her, register today and mention code TMRE12BLOG to save 15% off the standard rate!

Shopper TV Exclusive: Video Interview with Catherine Roe, Head of CPG, Google

Today’s post is co-posted with Shopper 360.  For more information on thee event, visit the Shopper Insights in Action Homepage.

ShopperTV Exclusive: Video Interview with Catherine Roe, Head of CPG, Google

In this exclusive interview with Shopper Insights in Action’s Shopper TV’our official streamcast network ‘ Catherine Roe, Head of Consumer Packed Goods at Google discusses:
- Her unique role at Google
- What ‘search is the database of intention’ means
- How search behavior and trends data may be used to drive purchase, packaging and other areas
- Emotional vs call to action messaging’which wins?
- Who are Google’s clients/customers?
- How can Google get me into Wal-Mart?

This fall at The Market Research Event, Emotion Mining will be on hand to present “Structured Qualitative Research and Its Ability to Impact Consumer Marketing” where they will examine how brands get a new, deeper emotional connection with their consumers and use data to understand how.  For more information on this session and the rest of the program, download the agenda here.  If you’d like to join us November 12-14 in Boca Raton, register today and mention code TMRE12BLOG and save 15% off the standard rate!

ABOUT THE INTERVIEWER
Marc Dresner is IIR USA’s sr. editor and special communication projects lead. He is the former executive editor of Research Business Report, a confidential newsletter for the market and consumer research industry. He may be reached at mdresner@iirusa.com. Follow him @mdrezz.

ShopperTV Exclusive: Video Interview with Cindy Casper, Sr Director, Insights & Research at Sam’s Club

Today’s post is co-posted with Shopper 360.  Shopper Insights in Action will take place next week, July 18-20, 2012, in Chicago, IL.  Mention code to save an additional 15% off the standard rates: SHOPPER12BLOG.  For more information on thee event, visit the Shopper Insights in Action Homepage.

ShopperTV Exclusive: Video Interview with Cindy Casper, Sr Director, Insights & Research at Sam’s Club

In this exclusive interview with Shopper Insights in Action’s Shopper TV‘our official streamcast network ‘ Cindy Casper, Senior Director, Insights & Research at Sam’s Club discusses:

- The advantages a club channel environment provide over other retail channels in terms of information/insight collection and delivery
- Why decision sciences and predictive modeling is key (in contrast to current trends in social listening and other non-representative sample, passive research methods) for understanding and influencing consumer behavior at Sam’s Club
- Why her function is unique relative to conventional retail insights practice and operation models
- How Walmart is interacting with the organization that may impact how they tackle shopper insights in the future

ShopperTV: Cindy Casper, Sam’s Club from Shopper Channel on Vimeo.

About Sam’s Club
Sam’s Club??, a division of Wal-Mart Stores, Inc., is the nation’s eighth largest retailer and a leading membership warehouse club offering superior products and services to more than 47 million members in clubs across the U.S., as well as in Brazil, China and Mexico. Members save an average of 34 percent over traditional retailers. To learn more visit SamsClub.com, and look for Sam’s Club on Twitter, Facebook, Pinterest and their Mobile and iPad?? Apps.

This November at The Market Research Event, LinkedIn will be on hand to present Data-Driven Products and Member Insights at LinkedIn: Implications for Big Data where they will discuss how they understand their users the social networking platform.  For more information on TMRE, download the brochure here.  As a reader of the blog, when you register and mention code TMRE12BLOG, you save 15% off the standard rate!

ABOUT THE INTERVIEWER
Marc Dresner is IIR USA’s sr. editor and special communication projects lead. He is the former executive editor of Research Business Report, a confidential newsletter for the market and consumer research industry. He may be reached at mdresner@iirusa.com. Follow him @mdrezz.

Introducing The Market Research Event for Non Research Leaders

In a consumer-driven world, where decisions are so often influenced by consumer preferences – these days everyone from brand managers and engineers to innovation heads are allocating budget to uncovering unmet needs – but if you aren’t classically trained in market research how do you know what questions to ask?

Presenting the first ever insights conference for non market research leaders. This means, you are a user, you allocate budget – but you are not a career researcher and therefore, you want to explore alternatives, understand different methodologies and tools and know how to get more from your investment.

We present The Market Research Event for Non Research Leaders this November 12-14, 2012 in Boca Raton, Florida.

Today, the research industry is in the midst of the most major transformation of all time – with the explosion of “free data” from new channels as a new source for integration. The role of the traditional researcher is changing and with that, the role of the USER of market research must too change.

What keynotes can you hear from?

  • -The CONSUMER PROVOCATEUR: Guy Kawasaki, former Chief Evangelist of Apple, Author of New York Times best-seller, Enchantment: The Art of Changing Hearts, Minds & Action
  • -The MOST INFLUENTIAL PSYCHOLOGIST: Daniel Kahneman, Nobel Prize Winner and Professor of Psychology, Princeton University, Best-Selling Author, Thinking, Fast and Slow
  • -The WORLD-CHANGER: Jonah Sachs, Author, Winning the Story Wars
  • -The WORLD RENOWNED FORECASTER: Bob Johansen, Future-Forecaster, Former President & Current Fellow, Institute for the Future, Author, Leaders Make the Future
  • -The INNOVATOR: Mark Johnson, Author, Seizing the White Space
  • -The SOCIAL MEDIA EXPERT: Robert V. Kozinets, Professor of Marketing, Chair of Marketing Department, Schulich School of Business, York University
  • -The RESEARCH LEADERS: Robert J. Atencio, Global Vice President Consumer Insights, Pfizer Consumer Healthcare, Phillip Chambers, SVP Global Insights, PepsiCo

There’s nothing else like this anywhere. We hope to see you in Boca Raton this November. Register today and save 15% off the standard rate. Mention code NMRL12BLOG. If you have any questions about this year’s event, feel free to contact Jennifer Pereira.

Build your Market Research Community with The Market Research Event 2012!

Last year, The Market Research Event brought together over 175 Speakers, over 140 Best in Class Sessions,speakers from more than 17 countries challenging every participant to be enlightened on the state of market research. Speakers challenged attendees to bring value to the insights they presented with their market research data and to have an innovative mindset.

We at TMRE Challenge You to Join the Community:

TMRE gives you a number of ways to meet fellow researchers and network before and during our November Event!

You can start now by joining our online Communities and networking today!:
Join over 5500 market research members from around the world on LinkedIn: The Market Research Event
Over 1400 followers have followed us on @TMRE’s Twitter
We have 200+ Fans on The Market Research Event’s Faceook Page.
Head over to the TMRE TV Channel on YouTube to gather insights collected at past TMRE events!

Also, when you register to join us this fall in Boca Raton, you’ll have eight networking breaks to meet with 1,200 attendees, an exclusive corporate match making program, a mentor program for new attendees and our pre-event networking tool.  Learn more about The Market Research Event 2012. If you’d like to join us in Boca, register today and save $500 off the standard price when you and mention code TMRE12BLOG.

Early Bird Savings for The World’s Top Market Research Event, Plus Get the Event Preview

We invite you to join us at The Market Research Event 2012, taking place November 12-14 in Boca Raton, Florida. It is the trusted event brand for developing the career market researchers from transactional partners to transformational leaders.

We’re operating in real time and so we must move from insights to foresight. Forget about safe questions and obvious answers. Researchers today are empowered and expected to take risk and drive innovation, while also demonstrating ROI. The new value proposition calls for uncovering real insights that will create new value.

Download the event preview.

The Market Research Event 2012 is your source of information, skill enhancement and partnership development to ensure you succeed in this new environment.

In just 3 days and 1 travel spend you gain access to:
136 sessions, 8 keynotes, 17 BRIC/European perspectives, 150+ client-side speakers, 8 interactive sessions, 9 concurrent main conference tracks and 7 concurrent pre-conference symposia

The Market Research Event covers all the topics you need to know now:
Completely New Content Areas For 2012:

  • - Social Media Listening 
  • - Mobile & Technology 
  • - Trends: With a Special Hispanic/Millennial Focus 
  • - Consultative Skills Development 
  • - Strategy & Futuring 
  • - Data Analysis & BIG Data 
  • - Collaboration in Action: Industry Roundtables & Interactive Work Groups

Returning Themes ‘ With all new, never before seen presentations for 2012:

  • - Ad & Media Research 
  • - Shopper Insights 
  • - Business to Business Research 
  • - Global Research 
  • - Insights Leadership & Transformation 
  • - Brand Insights: Letting the Brand Tell the Story 
  • - Insight Driven Innovation 
  • - The New MR Toolkit

The Market Research Event isn’t just a conference – it’s a life changing experience that promises results. Stay tuned as we reveal the 2012 full agenda. Sign up here to receive the latest updates.

Join us as we help transforming insight partners into strategic consultative leaders. Register today and save $500 off the standard rate. Mention code TMRE12BLOG. If you have any questions about this year’s event, feel free to email Jennifer Pereira.

Be Enlightened with The Market Research Event 2012!

Last year, The Market Research Event brought together over 175 Speakers, over 140 Best in Class Sessions,speakers from more than 17 countries challenging every participant to be enlightened on the state of market research. Speakers challenged attendees to bring value to the insights they presented with their market research data and to have an innovative mindset.

We at TMRE Challenge You to Be Enlightened:

This year, to continue all researchers that attend to be enlightened, Daniel Kahneman, Eugene Higgins Professor of Psychology, Professor of Public Affairs Emeritus, Princeton University, Nobel Prize in Economics, Best-Selling Author, Thinking, Fast and Slow will be joining us to present “Marvels and Flaws of Intuitive Thinking.”  In this presentation, he will be focusing on the two modes of thinking: fast and slow.  While we are are aware of most of our decisions in the slow mode, the fast mode of thinking guides the majority of our days.  He is most well known for his contributions, with his late colleague Amos Tversky, to the psychology of judgment and decision making, which inspired the development of behavioral economics in general.

For more information on The Market Research Event 2012, sign up for email updates.  The Market Research Event will take place November 12-14, 2012 in Boca Raton, Florida.  If you’d like to register to join us today and mention code TMRE12BLOG to save $500 when you register before June 8! 

Exclusive Early Bird Savings for The Market Research Event

Join the very best in the industry at The Market Research Event in 2012 for an entirely new experience focused on developing the career market researcher – from transactional partner to transformational leader.

The New Value Proposition:
Transforming Insight Partners into Strategic Consultative Leaders
November 12-14, 2012 * Boca Raton, FL

The comprehensive program includes more than 140 sessions and 175 speakers, allowing you to customize your entire experience. In addition to groundbreaking case studies demonstrating the strategic influence of insights, sessions will expand your skill-set to include competencies like storytelling, foresight planning and thinking more strategically.

World class keynotes already confirmed include:

  • ‘ Guy Kawasaki, Technology Evangelist & Best Selling Author of Enchantment
  • ‘ Daniel Kahneman, the World’s Most Influential Living Psychologist & Author or Thinking Fast & Slow
  • ‘ Bob Johansen, Ten Year Forecaster & Author of Leaders Make the Future
  • ‘ Jonah Sachs, Author of Winning the Story Wars
  • ‘ Robert Kozinets, World Renowned Expert on Net-Nography & Professor at York University
  • ‘ Phillip Chambers, SVP, Global Insights, PepsiCo
  • ‘ Robert Atencio, Global VP, Consumer Insights, Pfizer Consumer Healthcare

The Market Research Event isn’t just a conference – it’s a life changing experience that promises results. Stay tuned as we reveal the 2012 full agenda.

Join us as we connect the Best in Insights from Around the World.  Register by April 20 to save $600 off the standard rate.  Mention code TMRE12BLOG.