Today’s post is co-posted with Shopper 360. For more information on thee event, visit the Shopper Insights in Action Homepage.
Shopper TV Exclusive: Video Interview with JD Spangler VP Category Development & John Whitaker, VP, Consumer Insight for HANESBrands
In this exclusive interview with Shopper Insights in Action’s Shopper TV’our official streamcast network ‘ JD Spangler, who is the VP Category Development and John Whitaker, the VP ofConsumer Insight at HANESBrands Inc., discuss:
- Hanes’ category norms and stability
- Lessons on partering on a mass level with retailers
- Best practices for creating a culture of research debate and innovation
This fall at The Market Research Event 2012, a full track will be dedicated to Insight Driven Innovation, powered by companies such as Reliance Industries Limited, Time Warner Cable, Hallmark Cards, Inc., Intel Labs, and more. For more information on the sessions in this track and the rest of the program, download the agenda here. If you’d like to join us this November 12-14, 2012 in Boca Raton, register to join us today and mention code TMRE12BLOG and save 15% off the standard rate!
ABOUT THE INTERVIEWER
Marc Dresner is IIR USA’s sr. editor and special communication projects lead. He is the former executive editor of Research Business Report, a confidential newsletter for the market and consumer research industry. He may be reached at firstname.lastname@example.org. Follow him @mdrezz.
Leading up to The Market Research Event, we’ll profile the keynotes, tracks and themes at the 2011 event. Over the next few weeks, we’ll be looking at the international sessions new to the event. For more information on TMRE, taking place November 7-9, 2011; in Orlando, Florida, download the brochure now. If you register today using code TMRE11BLOG, you can save $300 off of the standard registration rate plus the first 10 to register get a free FlipCam!
Featured Country: Finland
Featured Session: Consumer Practice As A Starting Point For Innovation
Featured Speaker: Oskar Korkman, Consumer Analytics & Insights, Insights& Creation, NOKIA
About the session: In this session, Oskar Korkman, Consumer Analytics & Insights, Insights Creation, NOKIA will share how consumer insights is fueling innovation success at Nokia ‘ specifically how consumer practice is a source for innovation. Leveraging ethnographic research and modeling practices, the insights creation team has built insights around many different opportunities that Nokia is pursuing. Thus making the insights creation team a vital component of innovation success at Nokia.
- - Leveraging ethnography to identify opportunities for innovation
- - Employing breakthrough modeling techniques to prioritize ideas
- - Insights as an owner and champion of innovation