Tag Archives: market research industry

This Week In Market Research: 7/27/15 – 7/31/15

Do you work from home and feel like you can never get anything really done?? In a recent article by Fast Company, Carson Tate details 5 ways that will make working from home REALLY work. ‘According to research by the financial software company Intuit, nearly a quarter of U.S. workers telecommute for at least a few hours every week.’ So according to Tate, a few of the ways you can make working from home really work include ‘communicating well and often,’ and ‘being a proactive team player.’ The first suggestion is to use many forms of communication to be sure things are being communicated thoroughly and efficiently. To be a proactive team player, you have to be diligent about reaching out to your coworkers and connecting with them not just on a work level. In other words, being a part of the team includes comradery and you have to put in a little extra effort in order to gain those relationships. Interested yet? Well, read the full article at Fast Company.
This week The Guardian posted an article for younger graduates wanting to go into the market research industry. They list five different tactics, however the two that really stood out to me included 1. Choosing a research path and 2. Building on online profile. For the first one, the article suggests that ”it is important to pick a research path’.identify whether your skills lie in numeracy or whether talking to people face to face and learning about cultures is more appealing” On top of picking a research path, building an online profile and getting connected with the research community can bolster experience and resumes. According to the article, ”it’s important to create a professional online profile’and hide any potential controversial Facebook photos.’ There you have it. These 5 tactics will surely get you closer to your dream job in market research. 
‘Where do I begin’? It’s the common question, whether asked internally or outwardly, when dealing with the launch of a new product. So where does one start when marketing a new product? Well, according to a recent article released on Entrepreneur this week, all one needs to remember is ‘Search, Social, and Content.’ In this sense, search means your search engine optimization and making sure your page is searchable through google. Social refers to the sharing of information through social media and taking advantage of getting the word out through social. This third component, content, means ensuring that the content that you are marketing is strategic and clearly thought through. All of these avenues together make up the ‘Holy Grail of Startup Marketing.’ Want to learn even more about this? Visit Entrepreneur’site and 

We have all been there. When a crisis hits at work, we work reactively rather than proactively. Well thanks to an article released this week on Entrepreneur, we now have 7 habits to get us working more proactively. Now, in order to get the full gist of the email you’ll have to read it on the Entrepreneur website. However, a few to the points listed include, blocking out time to answer emails 2-3 times a day as well as celebrate what you ARE getting done. Both of these pointers stood out to me because making sure you answer emails throughout the day ensures that you won’t get behind and making sure you celebrate what is actually getting done helps you focus on the positive around you. Focusing on the positive, helps you negate many negative emotions that occur at work and slow down your productivity. If you’re one of those people, like me, who works much better in a proactive environment this list is insightful and in its own right, proactive.

Nichole Dicharry, is a Digital Marketing Assistant at IIR USA, Marketing and Finance Divisions, who works on various aspects of the industry including social media, marketing analysis and media. She can be reached at Ndicharry@iirusa.com 

Advice for Developing a Market Research Strategy for your Small Business

Ron Consolino is a management counselor for SCORE, Counselors to America’s Small Business and he offers up a great strategy for developing a market research strategy for a small company.

He writes, “Your market research can be as informal as observing customers in the store or doing a survey, and as elaborate as conducting a full-scale research program with focus groups and computer- generated maps.” Consolino also offers up the idea of using a market research firm if you have the budget for that service.

Learn more: Valuable research not costly

HDTVs in Two-Thirds of US Homes

Market research firm ORC reports that two-thirds of American households now have an HDTV. Geoff Duncan of DigitalTrends.com writes, if the numbers are accurate and the forecast bears out, that means that in 2013 about three out of four American households will have upgraded to HDTV’something that movie and television producers’as well as consumer electronics companies’will be delighted to hear.

‘As movie studios, cable and satellite operators, and broadcast networks offer more and more high definition programming, consumers are responding by upgrading to high-definition televisions,’ said ORC VP Manuel Flores, in a statement. ‘While purchase intention over the next 24 months looks promising, the economy remains a major hurdle to sustainable growth.’

What do you think about this rise in HDTV’s among American households?

Learn more: Study Finds Two-Thirds of U.S. Homes Have HDTVs

NYTimes: Know Your Market Before You Leap

If you’re starting a business or launching a new product, New York Times reporter Paul B. Brown has a few tips on what to consider before making the leap.

‘Who are your five nearest direct competitors?

‘Who are the indirect competitors?

‘Is their business growing, steady or declining?

‘What are their strengths and weaknesses?

‘How does their product or service differ from yours?

“What can you learn from their operations or from their advertising’?

Brown also discusses how professional market researchers being the process of answering these questions.
What do you think of Brown’s tips? Any to add?

Announcement from The Market Research Event: TMRE 2009 Wrap-Up

Below is an excerpt from our LinkedIn announcement sent today. If you’ve not already joined us on LinkedIn, we encourage you to do so!

We’d like to thank all of you at The Market Research Event LinkedIn group who followed us last week at the conference. In case you weren’t able to make it to Las Vegas, we’d like to share with you some of the most popular sessions from our blog:

TMRE Keynote Session ‘ Yes! Proven Ways for Market Researchers to Become More Persuasive

Web 2.0 & Community Research Symposium: More for Less: Leveraging Research Communities to Maximize Your Budget

TMRE 2009: Decision Pathway Modeling: Understanding How Your Customers Get To Yes

TMRE Keynote Session: Why quality doesn’t matter A report on the terminal illness of Survey Research

Creating “Delicious” Research

For all of the sessions covered at TMRE, visit our blog:

Would you like to be more involved in TMRE 2010? Feel free to contact Krista Vazquez, Conference Director, kvazquez@iirusa.com for more information about speaking, Jon Saxe, Business Development Manager, at jsaxe@iirusa.com for Sponsorship and Exhibition Opportunities, Anastasia Ioannou, Senior Marketing Manager, at aioannou@iirusa.com for Media or Marketing Partnership Opportunities; and Kim Rivielle, Managing Director, krivielle@iirusa.com for strategic partnerships and new ideas.

Registration is now open for the 2010 The Market Research Event. You can register here http://bit.ly/3WwqtX and use priority code TMRE2010LINK. Keep up with the latest information on TMRE 2010 right here at the TMRE LinkedIn group, or on Twitter @TMRE.

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We’d also like to invite you to a web seminar we have coming up:
Unlock a Better Business Strategy with Text Analytics
Start Date/Time: Thu, Nov 19, 2009 2:00 PM – 3:00 PM EST

With SPSS text analytics, you can read documents, blogs, wikis, tweets, e-mails, call center notes, surveys and other free form text ‘ and turn the insight you gain into a true strategic asset. We’ll show you how to use text analytics with social media and other Web 2.0 sites to understand trends, and what your customers want, and how they’ll behave. We’ll demonstrate using text analytics in modeling to make your models better, and how to use automatic translation from more than 30 languages to make sense of your global customer base.
Featured Speaker
Jane Hendricks, Product Marketing Manager, SPSS, an IBM Company

Mention priority code MWS0026BLOG when registering:

The Market Research Event Team