Nichole Dicharry, is a Digital Marketing Assistant at IIR USA, Marketing and Finance Divisions, who works on various aspects of the industry including social media, marketing analysis and media. She can be reached at Ndicharry@iirusa.com
Ron Consolino is a management counselor for SCORE, Counselors to America’s Small Business and he offers up a great strategy for developing a market research strategy for a small company.
He writes, “Your market research can be as informal as observing customers in the store or doing a survey, and as elaborate as conducting a full-scale research program with focus groups and computer- generated maps.” Consolino also offers up the idea of using a market research firm if you have the budget for that service.
Learn more: Valuable research not costly
Market research firm ORC reports that two-thirds of American households now have an HDTV. Geoff Duncan of DigitalTrends.com writes, if the numbers are accurate and the forecast bears out, that means that in 2013 about three out of four American households will have upgraded to HDTV’something that movie and television producers’as well as consumer electronics companies’will be delighted to hear.
‘As movie studios, cable and satellite operators, and broadcast networks offer more and more high definition programming, consumers are responding by upgrading to high-definition televisions,’ said ORC VP Manuel Flores, in a statement. ‘While purchase intention over the next 24 months looks promising, the economy remains a major hurdle to sustainable growth.’
What do you think about this rise in HDTV’s among American households?
Learn more: Study Finds Two-Thirds of U.S. Homes Have HDTVs
If you’re starting a business or launching a new product, New York Times reporter Paul B. Brown has a few tips on what to consider before making the leap.
‘Who are the indirect competitors?
‘Is their business growing, steady or declining?
‘What are their strengths and weaknesses?
‘How does their product or service differ from yours?
“What can you learn from their operations or from their advertising’?
Below is an excerpt from our LinkedIn announcement sent today. If you’ve not already joined us on LinkedIn, we encourage you to do so!
We’d like to thank all of you at The Market Research Event LinkedIn group who followed us last week at the conference. In case you weren’t able to make it to Las Vegas, we’d like to share with you some of the most popular sessions from our blog:
TMRE Keynote Session ‘ Yes! Proven Ways for Market Researchers to Become More Persuasive
Web 2.0 & Community Research Symposium: More for Less: Leveraging Research Communities to Maximize Your Budget
TMRE 2009: Decision Pathway Modeling: Understanding How Your Customers Get To Yes
TMRE Keynote Session: Why quality doesn’t matter A report on the terminal illness of Survey Research
Creating “Delicious” Research
For all of the sessions covered at TMRE, visit our blog:
Would you like to be more involved in TMRE 2010? Feel free to contact Krista Vazquez, Conference Director, firstname.lastname@example.org for more information about speaking, Jon Saxe, Business Development Manager, at email@example.com for Sponsorship and Exhibition Opportunities, Anastasia Ioannou, Senior Marketing Manager, at firstname.lastname@example.org for Media or Marketing Partnership Opportunities; and Kim Rivielle, Managing Director, email@example.com for strategic partnerships and new ideas.
Registration is now open for the 2010 The Market Research Event. You can register here http://bit.ly/3WwqtX and use priority code TMRE2010LINK. Keep up with the latest information on TMRE 2010 right here at the TMRE LinkedIn group, or on Twitter @TMRE.
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We’d also like to invite you to a web seminar we have coming up:
Unlock a Better Business Strategy with Text Analytics
Start Date/Time: Thu, Nov 19, 2009 2:00 PM – 3:00 PM EST
With SPSS text analytics, you can read documents, blogs, wikis, tweets, e-mails, call center notes, surveys and other free form text ‘ and turn the insight you gain into a true strategic asset. We’ll show you how to use text analytics with social media and other Web 2.0 sites to understand trends, and what your customers want, and how they’ll behave. We’ll demonstrate using text analytics in modeling to make your models better, and how to use automatic translation from more than 30 languages to make sense of your global customer base.
Jane Hendricks, Product Marketing Manager, SPSS, an IBM Company
Mention priority code MWS0026BLOG when registering:
The Market Research Event Team