Tag Archives: Market research event

Kicking off #TMRE14: Here’s what you need to know about the 2014 Market Research Event

Our industry has never seen such dramatic and rapid transformation’ and the stakes have never been higher.  Face to face interaction is that irreplaceable experience in which true sparks of creativity and connection fly. Here’s what you need to get ready for TMRE.

We’re only days away from the Market Research Event, the annual meeting place for career researchers – uniting over a thousand consumer insights executives with more than 65% from client side companies. Featuring more than 140 sessions and 175 speakers, this is the most comprehensive research learning and networking experience of the year, you don’t want to miss it!

We’re thrilled to be in Boca Raton. Florida, enjoying the 80-degree weather along with the leading market researchers in the world. There is still time to register and walk-ins are always welcome.


Happy Columbus Day from sunny Boca Raton! #bocaraton #bocaresort #boca #bocaratonresort #bocaratonresortandclub #bocabeachclub #soflo #sofl #lovefl #southflorida #florida #luxury #resort #waldorfastoria #columbusday #happycolumbusday #monday #sunshine #sunny #vacation

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Avoid the Monday morning rush!

Pre-register on Sunday Night from 5:00 ’7:00 pm in the Mizner Center, go enjoy your complimentary cocktail at the Tweet-up and get straight to business on Monday Morning.

TMRE Tweet Up – Kick off your event experience right.

Join us for a pre-conference Meet & Greet Tweet-up and put a face to the name of #MRX colleagues who will be tweeting using the #TMRE14 hashtag during the conference this year. Pick up your badge then come have a drink on us (first come, first served) and expand your network on Sunday night from 5:00 ‘ 7:00 pm at the Spanish Terrace (right outside of the Mizner Center). No RSVP required ‘ see you there!

Take the Exhibit Hall Tour 

Visit the Exhibit Hall (right next to Registration in the Mizner Center) on Sunday at 5:30 pm before it officially opens for a curated private tour that will showcase the breadth of exhibiting companies and
provide an experts ‘ perspective on how to best utilize the exhibit hall. To attend, please RSVP here. On-site, meet at the Info Desk near Registration in the Mizner Center at 5:30 pm

TMRE Connect App

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Check out the tweetups on Tweetvite.Also don’t forget to download the TMRE Connect app before you go. It’s the official event networking website, mobile website, and iOS and Android native app, allowing you to start your experience immediately! Create a profile, send private message and request meetings, create a personal agenda and access the presentations afterwards.

Stop by the TMRE Booth

Share your story with the TMRE community
. This year at TMRE, we really want to hear your thoughts on the Hot Topics in the industry right now. We would love to hear from you and get you involved at the event as well, by visiting our on-site TMRE Video Booth located in the exhibit hall at booth 113 or by sending over your thoughts in video, by Twitter @TMRE or text form to TMRE@firefish.us.com.

Live Coverage:

We will be live tweeting from @TMRE all three days so be sure to follow the #TMRE14 conversation. We will also be live blogging session recaps here and sharing photos and video from onsite.

<a href=”http://twubs.com/TMRE14″>#TMRE14</a>

Research Insighter Video: eBay on Predictive Insights and Futuring

Gireesh Joshi discusses the future of insights at eBay with Marc Dresner, Senior Editor and Special Communication Projects Lead at IIR USA, in this episode of TMREtv’s The Research Insighter brought  to you by The Market Research Event (TMRE).

In this video, we showcase:

  • Driving Business Strategy:

Solving the problem of improving customer retention.

  • More than Surveys:

Taking surveys at face value is not that helpful because survey takers tend to rationalize what they think or what they want you to think.

  • Eliminating Rationalization:

Using the surveys to combine with behavioral data allowed them to create a model instead of relying on the consumer to tell the truth.

About the Author:

Ryan Polachi is a contributing writer concentrating his
focus on Marketing, Finance and Innovation. He can be reached at rpolachi@IIRUSA.com.

Enter to Win A Free Pass to TMRE 2014

Are you a data geek? Do pretty spreadsheets make you happy? If you are passionate about Market Research and want to help us spread the news about the Market Research event, we offering our followers a chance to win an all-access complimentary pass to TMRE 2014 in Boca Raton taking place on Oct. 20-22, 2014.

This year we are focused on a couple of things: how to employ data to make an impact and make a difference without getting lost in the deluge, utilizing insights to inspire brands –  because fueling brands and keeping consumers engaged is at the heart of everything we do, Today, research is an art and a science and the most successful among us can excel at both. That balance will be even more critical moving forward. There are entirely new skillsets you need to master, fast. We want to empower you to become a catalyst for impact in market research

We simply want you to tell share why or how you are/will be a #Catalyst4Impact in the MR community, at work or at home then tweet or instagram away.

For more details on how to enter and rules, visit The Market Research Event. We hope to see you in Boca!

Research Insighter Video: 2013 EXPLOR Winner Conversation

Dr. Steve Gittelman is the CEO of Mktg. Incorporated and an EXPLOR Award winner discusses why he won in this episode of TMRE’s Research Insighter brought to you by The Market Research Event (TMRE).

The Next Gen Market Research Award recognizes companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation to drive research industry progress.


  • Predicting the Future:

Using Facebook Likes to predict where people will live the longest.

  • Unexpected Results:

In social sciences, the correlations and connections being made are not expected. It could also be applied in other areas.

  • What Can It Be Used For:

Combination of hard data and Facebook Likes to determine the life and death of a box store.

About the Author:
Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

Call for 2014 NGMR Award Nominations: Disruptive Innovation in Marketing Research

TMRE is proud to host two of the industry’s most prestigious awards, the annual EXPLOR award and the NGMR Disruptive Innovator Award.

The Next Gen Market Research Award recognizes companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation to drive research industry progress. This year’s winners will receive a complimentary pass to TMRE and the opportunity to present the winning case study during this session. All entries must be received by September 7, 2014.

Each year the NGMR Moderators and Judging Committee evaluate submissions from the over 20,000 members of the most engaged networking group in the consumer insights industry.

The 2014 NGMR Disruptive Innovation in Marketing Research Awards Nominations are no accepting submissions. For more information on what to send, visit Next Gen Market Research’.

Nominations should be sent to NGMRawards [@] NextGenMR.com by no later than September 7, 2014 and must include two to three paragraphs (no more than one page) of supporting information as well as nominee bio and/or company background. Additionally, on no more than one page, if necessary, you may also attach separately up to two supporting charts/images or videos.

The award will recognize companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation – technological, methodological or otherwise – to drive research industry progress.

The 2014 NGMR Disruptive Innovation in Marketing Research Awards will be awarded at The Market Research Event (TMRE) in Boca Raton, FL October 20-22.

See who won in 2013.

See Who Has Signed Up for the World’s Best Insights Event for the Media Industry

…it’s being called the next The Market Research Event. That’s right, industry leaders have dubbed The Media Insights & Engagement Conference as the ‘World’s Best Insights Event for the Media Industry’. Don’t miss out on this opportunity!

For three days, next month, gather with the best minds in the industry to unlock new insights to drive growth and influence smarter decision making, specifically as it relates to media engagement. Challenge your thinking, accelerate new ideas and create the partnerships of tomorrow.  Download the brochure for full agenda.

See who’s already signed up to attend:
A+E Networks
AMC Networks
BBM Canada
BET Networks
CBS Corporation
Comcast Spotlight
Creative Artists Agency
CW Television Network
DirecTV Latin America
Discovery Communications
Dragon Rouge Innovation
Dreyfus Media Advisors
eCGGlobal Solutions
Eurodata TV Worldwide
Feldman Research Lab
Fidelity Investments
Food Network
Frank N. Magid & Associates
Fuse Networks LLC
Future Research Consulting
GfK Media
Google Consumer Surveys
Hallmark Channel
HBO Latin America
HUB Entertainment Research
IFC & Sundance Channel
Ipsos MediaCT
Leichtman Research
Lieberman Research Worldwide
Luth Research
MD Anderson Cancer Center
Miner & Co Studio
MTV Networks
National Geographic Society
Nielsen Co
Nielsen Entertainment Television
Nielsen NRG
Norman Hecht Research Inc
Participant Media
Radius Global Market Research
Rentrak Corporation
RLS Media Consulting LLC
Sci Futures
Scripps Networks
SNL Kagan
Sony Computer Entertainment America
Sony Pictures Television
The Intelligence Group
The Nielsen Company
The Oprah Winfrey Network
The Social Guide
The Weather Channel
Time Inc.
Time Warner Inc
Turner Broadcasting
TV Media Insights
Univision Communications
Viacom Media Networks
Vision Critical
Warner Bros Interactive Entertainment
Warner Brothers Media Research & Insights
Weiner, Edrich, Brown

Join us in January and take the first steps to move your industry forward.

Tennessee’s Most Buzzed About Research Event is Next Week

Next week, over 1,200 people within the research and insights community will unite right in your backyard to hear Malcolm Gladwell, Author, David & Goliath – Dan Pink, Author, To Sell is Human – Jane McGonigal, Author, Reality is Broken – Joan Lewis, Global Consumer & Market Knowledge Officer, Procter & Gamble, as well as 175+ industry experts. But it’s not too late – register today and gain access to The Market Research Event.

Take a look at the extensive list of companies who have already signed on to attend:

20/20 Research
20th Century Fox
7th Sense Research
A & E Television Networks
AAA  Northern California
Absolute Value LLC
Accelerant Research
AcuPoll Precision Research Inc
Added Value
AIMIA  Aeroplan
Ainsworth Pet Nutrition
AIP Corporation
Alcoa Inc
Alcon Labs
Almaden Design Research
Altria Group
AMC Networks Inc
American Cancer Society
American Family Insurance
American Heart Association
American Honda Motor
Amgen Inc
Amway Corporation
Analytics Quotient
Annik Technology Services
Applied Marketing Science
April Bell Research Group
Arbitron Inc / Scarborough Research
AT&T Mobility
AT&T Wireless
ATK Federal Cartridge Company
Aviador Group Inc.
Avnet Inc
Bacardi USA
Bank of America
Bank of Montreal
Bellomy Research
Belmont University
Best Buy
Blue Print Research Group
Blueocean Market Intelligence
Bord Bia
Borders Inc
Bose Corporation
Bovitz Inc
BP Fuels Value Chain Marketing
BrainJuicer Group
Brand Asset Valuator
Brand Integrated Consulting
Briggs & Stratton Corporation
Brown Forman
Brown Forman Beverages
Burke Inc
Bush Brothers & Company
BuzzBack LLC
BuzzBack Market Research
C + R Research
C&C Market Research
C+R Research
Campbell Soup Company
Canadian Tire Corporation
Canon USA Inc
Capital One Financial
Cathaya Tech
CBS Interactive
CCF Brands
CCN Compania Cervecera de Nicarag
Centene Corporation
Center for Strategy Research
Centrac DC Marketing Research
CFI Group
Chadwick Martin Bailey
Charles Schwab Corp
Chattem Inc
Chick fil A
Cint USA
Cisco System
Clear Seas Research
Clear Voice Research
Cleveland Clinic
Coca Cola
Colgate Palmolive Company
Columbia Sportswear
Communicus One
Connexion Research
Consensus Point
Constant Contact
Constellation Brands Inc
Consumer Electronics Association
Consumer Insights
Converse Inc
Copernicus Marketing Consulting
Corporate Executive Board
Corporate Insight
Cotton Incorporated
Cranbrook Search Consultants
Crimson Hexagon
Critical Mix
Crown Imports
Cuna Mutual
Curiosity Advertising
CVS Caremark
Dave Ramsey Show
Davis Research
Daymon Interactions
Daymon Worldwide
Decision Analyst Inc
Deep Alliance Marketing
Del Taco
Deloitte Center for the Edge
Deloitte Recap
Diageo North America Inc
DIG Insights
Digital Marketing & Measurement
Dine & Associates
Directions Research Inc
Discovery Research/Focalytic
DISH Network
Doyle Research
Dunkin Brands Inc
E & J Gallo Winery
Edward Jones Trust Co
Efficience 3
Egg Strategy
Elanco Animal Health
Elizabeth Schmidt LC
EMI Online Research Solutions
EmPower Research
Erickson Living Management
Ernst Young Poland
Estudio Silvia Roca
Euromonitor International
Experience Renewal Solutions Inc
Farm Credit Mid-America
Federated Sample
Fidelity Investments
Fieldwork Atlanta Inc
Fieldwork Denver
Fifth Element Associates Inc
Fifth Third Bank
Financial Times
Florida’s Natural Growers
Focus Coast to Coast
FocusVision Worldwide
Forbes Consulting Group
Ford Credit
Ford Motor Company
Fordham University
Foremost Insurance
Fresh Intelligence
Frito Lay Fruit of the Loom
Fuld & Company
Gadd Research Inc.
Gap Inc
Gazelle Global Research Services
GE Capital
General Mills
General Motors
Georgia Pacific
Global Market Research Group
GMO Research, Inc.
GOJO Industries
Gongos Research
Grendene SA
Gruppo Campari
Hall & Partners
Hallmark Cards
Hamilton Beach Brands
Happy Thinking People GmbH
Harris Interactive
Hasbro Inc
HBO Latin America
Healthways Inc
Heineken International BV
Heineken USA
Hershey Company
Hilton Worldwide
Horace Mann Companies
Hotspex Inc
Hub Media Research
Hyundai Motor America
Ideas To Go
IFC & Sundance Channels
Impact Consumer Research
In Vivo BVA Group
In4mation Insights
InContext Solutions
Information Alliance
Infosurv Inc
Ingredion Inc
Innerscope Research
InsideHeads LLC
Insight Express
Interbrand Design Forum
Invivo BVA Group
IO Data Corporation
Ipsos Loyalty
Ipsos SMX
Ipsos Understanding Ltd
JLA Strategic Research
JLG Industries Inc
JM Smucker Company
John Deere Company
Johnson & Johnson
JP Morgan Chase
JTI Macdonald Corp
K12 Inc
Kadence International
Kantar Worldpanel
Kao Brands
Kellogg Company
Kelton Research
KeyStat Marketing Inc
Kimberly Clark
KL Communications
Kohler Company
KRQE Media Group
L & E Research
Lands’ End
Latitude Research
Liberty Mutual Insurance Co
Libran Research & Consulting
Lieberman Research Worldwide
Lincoln Financial Group
Lowe’s Companies
Lufthansa Cargo AG
Lumi Mobile
Luth Research LLC
Luxottica North America
M/A/R/C Research
Management Science Associates Inc
MARC Research
Maritz Research
Market Decisions Corporation
Market Logic
Market Probe International
Market Strategies International
Marketing Systems Group
Marketing Workshop
Marketlab Inc
MarketVision Research
Marriott International
Mars Chocolate
Mars Petcare US
MassMutual Financial Group
MAXimum Research Inc
McDonalds Corporation
Mckee Foods Corporation
McNeil Consumer Healthcare
MD Anderson Cancer Center
Mead Johnson Nutrition
MeadWestvaco Corp
Medical Group Management Association
Medical Mutual of Ohio
Meredith Corporation
Merge Mobile Inc
Meritus Analytics
MetLife Insurance
Metsa Board
Mfour Mobile Research
Michigan State University
Millward Brown
Milwaukee Journal Sentinel Inc
Miner & Co Studio
Mit Media Lab
MMR Research Worldwide
Mobile Marketing Research Assoc
Morpace Inc
Motivequest LLC
Motorola Inc
Moving Interactive
MSI International East Inc
MSW.ARS Research
MTV Networks
Murphy Research
myCLEARopinion Panel
National Geographic Society
National Rural Electric Cooperative
NBC Sports
NBC Universal
Nestle USA
Netpop Research
NetQuest Mexicana SA DE CV
Neuro Insight US Inc
Nissan North America
Novo Nordisk Inc
Now What
Nutro Company
O2 Integrated (a Gongos Enterprise)
OConnor Market Research
Oklahoma Department of Commerce
Olivetree Research
ONE Analytics & Consulting
Online Convergence Corporation
Online Market Intelligence
Opinion Access Corporation
Optimal Strategix
ORC International Oriental Trading Company
ORNL Federal Credit Union
Panera Bread Co
Paradigm Sample
Parker Consulting Inc
Participant TV
Penn Schoen Berland
Pep Boys
Pernod Ricard USA
Pershing LLC
Persuadable Research Corporation
Pert Group
Pfizer Consumer Healthcare
Phoenix Marketing International
Pinpoint Research
Post Foods Canada Corporation
Precision Opinion
Prince Market Research & Catalyst H
Proctor & Gamble
Productive Access Inc
Publix Super Markets Inc
Q & A Research Incorporated
Q:Quest Inc
QualQuant Signals
Quirk’s Marketing Research Media
Radius Global Market Research
RealityCheck Consulting Network
Red Bull
Remington Outdoor Co
Research & Marketing Strategies
Research Narrative Inc
Research Now
Research Panel Asia Inc
Research Results Inc
Revelation Inc
Roll Global
Rosetta Stone
Rousch Fenway Racing
RTI International
Russell Research
Sachs Insights
Sage Publications Inc
Sample Solutions
Sam’s Club
Saputo Dairy Foods USA LLC
Sargento Foods Inc
SC Johnson
Schlesinger Associates
Schmidt Consulting Services
Scholle Packaging
Schoolcraft College
Schreiber Foods Inc
Schwartz Consulting Partners
Scotia Bank
Seagate Technology
SEEK Company
Sentient Decision Science
Shikatani Lacroix
Singtel Mobile Pte Ltd
Smarty Pants
Soapbox Sample
Socratic Technologies
Sonoco Products Company
Sprout Online
Stericycle ExpertSOLUTIONS
Strategic Research Partners
Sullivan Research
Sundance Channel
SunTrust Bank Inc
SuperValu Inc
Survey Sampling International
SurveyWriter Inc
Swedish Match
Symphonyiri Group Inc
Symrise Inc
Takeda Pharmaceuticals USA Inc
Target Corporation
Teach for America
Team One
Telemundo Inc
Tervis Tumbler
Teva Pharmaceuticals
TGaS Advisors
The Buntin Group
The Center for Creative Emergence
The Connell Group
The Family Room/Just Kid Inc
The Garage Group
The Hartford
The Hershey Company
The Home Depot
The J M Smucker Co
The Johns Hopkins Health System
The Leigh Bureau
The Millennial Train Project
The Modellers
The Nielsen Company
The NPD Group Inc
The Olinger Group
The Pert Group
The Return on Innovation Project
The Shullman Research Center
The Stashbox
The Stevenson Company
The Walt Disney Company
Thoroughbred Research Group
Time Warner Retail
TiVo Inc
Tobii Technology
Topco Associates
Toyota Motor Sales
TracFone Wireless Inc
Travelers Insurance
Tribune Corp
TTI NA Incorporated
Tuned In Research
Turner Research Network
UBS Financial
Ugam Solutions
UL Workplace and Health
United Way Worldwide
Universal Music Group
Universal Orlando
Universal Survey Center
Univision Communications
US Cellular
USC Annenberg School for Comm
Vanderbilt University Medical Center
VeraQuest Research
VF Corporation
Vision Critical
Vision Insights Group Inc
VisionsLive Limited
Vital Findings
Waggener Edstrom
Waggle Dance
Warner Bros. Home Entertainment
Washington Speakers Bureau
Weather Channel
Weiner Edrich Brown inc
Wendy’s International Inc
What They Think Research
Whirlpool Corporation
Wilson Jill Associates, Inc.
Winning Research
Wizards of the Coast
Wolverine World Wide
Wood Care Products of Sherwin Williams
World Omni Financial Corp
Yahoo! Canada
Yankee Candle
Zipcar & GoLoco
ZS Associates

Join us. TMRE 2013. The event and year NOT to miss. All that’s missing is you.

Introducing The Market Research Event for Non Research Leaders

In a consumer-driven world, where decisions are so often influenced by consumer preferences – these days everyone from brand managers and engineers to innovation heads are allocating budget to uncovering unmet needs – but if you aren’t classically trained in market research how do you know what questions to ask?

Presenting the first ever insights conference for non market research leaders. This means, you are a user, you allocate budget – but you are not a career researcher and therefore, you want to explore alternatives, understand different methodologies and tools and know how to get more from your investment.

We present The Market Research Event for Non Research Leaders this November 12-14, 2012 in Boca Raton, Florida.

Today, the research industry is in the midst of the most major transformation of all time – with the explosion of “free data” from new channels as a new source for integration. The role of the traditional researcher is changing and with that, the role of the USER of market research must too change.

What keynotes can you hear from?

  • -The CONSUMER PROVOCATEUR: Guy Kawasaki, former Chief Evangelist of Apple, Author of New York Times best-seller, Enchantment: The Art of Changing Hearts, Minds & Action
  • -The MOST INFLUENTIAL PSYCHOLOGIST: Daniel Kahneman, Nobel Prize Winner and Professor of Psychology, Princeton University, Best-Selling Author, Thinking, Fast and Slow
  • -The WORLD-CHANGER: Jonah Sachs, Author, Winning the Story Wars
  • -The WORLD RENOWNED FORECASTER: Bob Johansen, Future-Forecaster, Former President & Current Fellow, Institute for the Future, Author, Leaders Make the Future
  • -The INNOVATOR: Mark Johnson, Author, Seizing the White Space
  • -The SOCIAL MEDIA EXPERT: Robert V. Kozinets, Professor of Marketing, Chair of Marketing Department, Schulich School of Business, York University
  • -The RESEARCH LEADERS: Robert J. Atencio, Global Vice President Consumer Insights, Pfizer Consumer Healthcare, Phillip Chambers, SVP Global Insights, PepsiCo

There’s nothing else like this anywhere. We hope to see you in Boca Raton this November. Register today and save 15% off the standard rate. Mention code NMRL12BLOG. If you have any questions about this year’s event, feel free to contact Jennifer Pereira.

Immerse Yourself

Today’s post comes from TMRE Guest Blogger, Katie Clark.  She is also known as @InsightsGal on Twitter and a client-side market researcher, project manager, and social media maven. 

Immerse Yourself

We’ve all been through the drill:

  • ‘ Draft the survey
  • ‘ Field the study
  • ‘ Gather data
  • ‘ Write the report
  • ‘ Present the data

The client leaves the meeting with the report/data sheets/PowerPoint slides’and we hope the findings inspire them to take action.

More than anything, as researchers we want the work we’re doing to be actionable! But it’s up to us to help tell the story, to help our clients interpret the data, and really make our end customers come alive through the data. To that end, an alternative to the scenario I outlined above has been on my mind recently: immersion experiences.

I’m not speaking of immersion in terms of doing the doing the (ethnographic, qualitative) research but about presenting the research to clients.

So, how to use an immersion experience to present data in such a way that really engages the client, helps them digest the data well, and inspire them to want to take action on it?

One example that has influenced me was a session I attended last year at TMRE by Heiko Sch??fer, Vice President of Consumer & Market Insights at Henkel Consumer Goods (now Senior Director, Global Customer Insights & Analytics at Walmart).

In his presentation, Bringing the Consumer, Shopper and Customer to Life, Sch??fer provided a fascinating case study of an immersion session he produced. The immersion experience was set in the company cafeteria (a place that his internal clients couldn’t avoid!), and contained a set of interactive (and insightful) games. From the feedback he received and documented, the immersion session looked like it was a great success in getting his clients to really react to customer data, feedback, and experiences.

During that TMRE last year session, Sch??fer shared something that really resonated with me as it pertains to creating immersion experiences: ‘We’ve become journalists, storytellers, videographers, entertainers’it’s important to bring in the voice of the customer every day.’

Some other immersion experience ideas I’ve been hearing about and kicking around include:

  • ‘ An ‘immersion room’ at corporate headquarters with the walls lined with customer data, stories, and feedback presented in a visually impactful way. After an initial introduction and mini-presentation, clients can walk through at their leisure’especially when they need inspiration!
  • ‘ An engaging video presentation that brings customer data to life via visuals and storytelling.
  • ‘ An experience designed in a virtual reality space that allows clients to ‘walk through’ a customer daily routine, pain points about a product, or experience at an event, for example.

What else, what am I missing? What other creative and interesting ways of immersing clients in the data can you think of? I’d love to hear your stories.

Inspired to learn more? (I am!) Here are a few of the sessions I’m considering attending at TMRE this year that focus on immersing clients in the research findings:

  1. 1. The Art of Storytelling: Getting Traction and Action, given by Sara Bergson of PepsiCo
  2. 2. Bringing Research to Life through Collaborative, Engaging and Inspiring Work Sessions, given by Maisha Cobb of Logitech and Jason Kramer of Vital Findings
  3. 3. Using Data and Insights for Storytelling by Jeremy Murrell of Brown-Forman
For more on these sessions, download the TMRE brochure.
More about Katie: Based in Portland, Maine, Katie manages the market research team at Diversified Business Communications.  She has worked with companies large and small and in industries such as software, fragrance, finance, and entertainment to help them move the business forward through actionable insights derived from market research. She is passionate about bringing the’Voice of the Customer’ inside the organization. The opinions expressed here are her own and not those of her employer.  If you’re interested in joining Katie at TMRE 2012, register today and mention code TMRE12BLOG to save 15% off the standard rate!

How to win my business (a memo from your client)

Today’s post is contributed by TMRE Guest Blogger, Katie Clark. You can follow her on Twitter @InsightsGal.

Hello! I’m your client.

In fact, I’m a client of several of you who are reading this blog.
And I’ve received phone calls, touch bases, sales pitches, and reach outs from many of you.

I’m one of many client-side researchers active in social media, blogging, and attending market research conferences. I’m privileged to be one of the official bloggers for The Market Research Event this year (thanks IIR !), the event that has more client-side participants than any other market research event.

Consider my blog entries the voice of your client, and feel to ask questions – let’s make this interactive!

So for my inaugural TMRE blog post, let’s discuss some basic tactics for how you suppliers out there can win my business, and the business of my client-side peers…or at least get a foot in the door.

1) Do your research
This is simple, but it bears repeating!
Yes folks, we’re in the research business, so you would think it would go without saying that you should read up on a client before you pick up the phone. In our industry more than most that should be an ingrained trait.

But for at least 50% of the sales calls I receive, it’s clear that the caller doesn’t know the industries our company serves (hint: the info is on the website) and don’t know that I work in B2B (hint: also on the website). So much information is on company websites, LinkedIn, and other social media that not doing your research isn’t an excuse.

It’s disheartening to get 5-10 minutes into a call only to hear a supplier say – “Oh, I didn’t realize…sorry, we can’t help you.”

Don’t get me wrong, it’s not that we (the clients) don’t want sales calls – we do! We want to hear what you can offer, but let’s jump right into how you can best help us – and we can do that if you’ve done your research.

2) Be a team member, not just a product
Since many of us work in small research departments within a wider organization, we’re often stretched for resources. When pitching to us, focus on how you and your organization can become part of our team, not just another piece of technology for us to manage.

Invest in customer care training, from your front line tech support to your account executives, it’s that important! Customer care, and being focused on the customer experience, can be the tipping point during a sale, especially if your technology is not unique in the marketplace. More than once that has been the deciding factor to go with one vendor versus another, and I’m not alone!
(For some great customer experience stories and excellent coaching, see Annette Gleneicki’s CX Journey blog.)

3) Social Media: We’re out there, and we’re watching you
I wholeheartedly suggest that you do become active on social media if you are not already.

You may query whether client-side researchers are on Twitter, Facebook, blogs, etc., and the answer is a resounding “yes!”

Some suppliers/agencies have felt there is a lack of social media presence among client-side researchers, but what you need to understand is that we are on social media primarily to monitor the chatter in our specific industries, which is often necessary to do our jobs. But don’t discount the fact that we are out there, and likely we are watching YOU. Just as we ask for you to do your research when pitching to us, we do our research in looking at your presence on social media to help us determine whether we would like to enter into a business relationship with you. So, if you want to win our business, ensure that your social media presence is solid.

In closing, as a client-side researcher I want you suppliers and agencies to remember, we DO want to work with you and we want that relationship to be successful.

I look forward to hearing from many of you via the blog, and look forward to seeing most of you at The Market Research Event in November!

The Market Research Event will take place November 12-14, 2012 in Boca Raton, Florida.  For more information on this year’s program, download the brochure.  If you register today and mention code TMRE12BLOG, as a reader of this blog, you’ll save 15% off the standard rate!