Tag Archives: market research changes

IDC Predicts Android to Second Spot by 2013

Itproportal.com reports that Market research firm IDC has predicted that the Google-owned Android platform will grow faster than all its rivals to reach the second spot by the year 2013, second only to Nokia’s Symbian.

In terms of figures, Android OS, which roughly had 700,000 units shipped in 2008, would grow rapidly to reach to the figure of 68 million units by the end of 2013.

Learn more: Android Platform, Second Most Important Popular Mobile Operating System

WSJ: Marketers Find Web Chat Can Be Inspiring

Emily Steel of The Wall Street Journal reports that many market researchers are now looking to web chats and alternative new media methods for their research. Steel writes, for decades, advertisers have relied heavily on sometimes-dated consumer surveys and focus groups to provide grist for their ads. Now, some are using new technologies to scan the Web for key words to find out what consumers are’and aren’t’saying about their brands. Then, they are incorporating those findings into their more-conventional research and using them not only to choose the overall themes of their marketing campaigns, but also specific text and photos for their ads.

Have you used any of these tactics in your research? What successes or failures have you experienced?

Marketers Find Web Chat Can Be Inspiring