Tag Archives: market research blog

Save $300 on PROOF This Week Only

The “first moment of truth” at point of purchase often begins with the package itself. The power to communicate brand value and connect with consumers is critical to brand success. Find out what really matters to your consumers and how to integrate package design into your overall brand strategy. This means truly understanding the behaviors, trends and insights that stand to impact your brand, category and overall line of business. Learn first hand from leading practitioners who’ve been there and done it as they uncover real life examples that illustrate the power of insights to drive good decisions at PROOF: Market Research for Package Design.

An interesting fact – purchasing environments have significantly changed in the past year – with 37% of shoppers saying they will stick with the private label brands they chose during the recession1. How well do you know your post-recession shoppers?

The Evolution of Packaging & Purchasing Environments
Craig M. Vogel
University of Cincinnati

Using Social Media to Gain Insights for Packaging Innovation
Randolf Kosloski
MeadWestVaco

…and so much more!

PROOF: Market Research for Package Design
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WSJ: Marketers Find Web Chat Can Be Inspiring

Emily Steel of The Wall Street Journal reports that many market researchers are now looking to web chats and alternative new media methods for their research. Steel writes, for decades, advertisers have relied heavily on sometimes-dated consumer surveys and focus groups to provide grist for their ads. Now, some are using new technologies to scan the Web for key words to find out what consumers are’and aren’t’saying about their brands. Then, they are incorporating those findings into their more-conventional research and using them not only to choose the overall themes of their marketing campaigns, but also specific text and photos for their ads.

Have you used any of these tactics in your research? What successes or failures have you experienced?

Marketers Find Web Chat Can Be Inspiring

NYTimes: Know Your Market Before You Leap

If you’re starting a business or launching a new product, New York Times reporter Paul B. Brown has a few tips on what to consider before making the leap.

‘Who are your five nearest direct competitors?

‘Who are the indirect competitors?

‘Is their business growing, steady or declining?

‘What are their strengths and weaknesses?

‘How does their product or service differ from yours?

“What can you learn from their operations or from their advertising’?

Brown also discusses how professional market researchers being the process of answering these questions.
What do you think of Brown’s tips? Any to add?

Knowing Your Target Market: Radio Shack Rebrands to The Shack


Chris Brown of brandandmarket.com writes about the recent re-branding of Radio Shack to The Shack.

She writes, “I just can’t believe that they dropped Radio to keep Shack. Actually, Radio isn’t that great either. Why not abbreviate it to something like RS. Wonder if they did any research at all?”

What sort of market research went into changing the popular electronic retailer’s name?

Knowing Your Target Market: Radio Shack Rebrands to The Shack

Generator Research predicts iPhone will overtake Nokia in 2012

Jason Hiner of ZDNet posts that, Generator Research, a small firm focused on digital media and the Internet, has released a new report predicting that the Apple iPhone’s current growth trajectory will enable it to catch and surpass Nokia for the top spot in the global smartphone market within three years. The report sees iPhone growth accelerating due to a combination of the rapid multiplication of apps and the price drop of $99 for the lowest-priced iPhone. Meanwhile, Generator Research also predicts that Nokia will stumble and see its market share cut in half from 40% in 2008 to just 20% in 2013.For more information about this market research, please visit Hiner’s post here:Generator Research predicts iPhone will overtake Nokia in 2012

TMRE 2009 Speaker Profile: Ram Charan

RAM CHARAN is a bestselling author, of Leadership in the Era of Economic Uncertainty & Co-Author with A.G. Lafley, CEO, The Procter & Gamble Company of The Game Changer: How You Can Drive Revenue & Profit Growth From Innovation
For more than thirty-five years, Dr. Charan has worked behind the scenes with top executives at some of the world’s most successful companies, including GE, Verizon, Novartis, Dupont, Thomson Corporation, Honeywell, KLM, Bank of America, and MeadWestvaco. He has shared his insights with many others through teaching and writing.
Dr. Charan’s introduction to business came early while working in the family shoe shop in the small Indian town where he was raised. He earned an engineering degree in India and soon after took a job in Australia and then in Hawaii. When his talent for business was discovered, Dr. Charan was encouraged to pursue it. He earned MBA and doctorate degrees from Harvard Business School, where he graduated with high distinction and was a Baker Scholar. After receiving his doctorate degree, he served on the Harvard Business School faculty.
Dr. Charan is well known for providing advice that is down to earth and relevant and that takes into account the real-world complexities of business. Among his recommendations for achieving profitable growth, for example, are to search for “singles and doubles” as well as home runs and to develop what he calls a “growth budget” to instill discipline on growth initiatives. Identified by Fortune as the leading expert in corporate governance, Dr. Charan is helping boards go beyond the requirements of Sarbanes-Oxley and the New York Stock Exchange by providing practical ways to improve their group dynamics. Boards, CEOs, and senior-most human resource executives often seek his advice on talent planning and key hires.
Many people have come to know Dr. Charan through in-house executive education programs. His energetic, interactive teaching style has won him several awards. He won the Bell Ringer award at GE’s famous Crotonville Institute and best teacher award at Northwestern. He was among BusinessWeek’s top ten resources for in-house executive development programs.
Over the past decade, Dr. Charan has captured his business insights in numerous books and articles. In the past five years, Dr. Charan’s books have sold more than 2 million copies. These include the bestseller Execution: The Discipline of Getting Things Done and Confronting Reality, both co-authored with Larry Bossidy, What the CEO Wants You to Know, Boards at Work, Every Business Is a Growth Business, Profitable Growth, and Boards That Deliver. A frequent contributor to Fortune, Dr. Charan has written two cover stories, “Why CEOs Fail” and “Why Companies Fail.” His other articles have appeared in the Financial Times, Harvard Business Review, Director’s Monthly, and Strategy and Business.
Dr. Charan has served on the Blue Ribbon Commission on Corporate Governance and was elected a Distinguished Fellow of the National Academy of Human Resources. He is on the board of Austin Industries and Tyco Electronics. Dr. Charan is based in Dallas, TX.
For more information about speakers at The Market Research Event, please click here.

Market Research Shows Financial Phone Applications Will Attract Billions

According to Tabitha Berg at enewschannels.com, a study released by Insight Research predicts that financial phone applications will attract billions in the next few years. By studing the recession, the research organzation claims that ‘Our analysis suggests that the eight cell phone financial applications covered in this study will be part of the solution. When this recession ends, the global financial system will emerge stronger and more tightly integrated, and the cell phone’s new financial transaction capabilities will be a part of the foundation of that recovery,’ Insight Research president Robert Rosenberg concluded.

For more information about this study, please see the original article here.

What other digital innovations might happen after the recession? How is market research helping companies to predict this changes?

Market Research Key in this Financial Climate

Market research that throws more light on the various segments of the economy – from youngsters to seniors – can make a huge difference to a firm’s prospects in a period when people are watching every dollar.
Elizabeth Wilmot of AsiaOne reports that at a recent Singapore summit, market research experts unanimously agreed that market research is key when deciding on consumer spending. Industry experts, Mr Till Vestring, managing partner of Bain & Company, SingTel chief executive Allen Lew and Leslie Fong, senior executive vice-president of SPH’s marketing division were in attendenance. The group also expressed their belief in free digital information thats available for researchers.

For more information please see the original article here.