Tag Archives: Market Research and Tablets

Tablet users growing and they don’t expect free content

Currently, only 12% of the US population has a tablet they use for internet browsing.  AdAge Media Works’ recent study found that it could increase to as much as 23% of the population but the beginning of 2012.  While the internet has become the place to find anything and everything for free, it seems that tablet users have a different mentality when using content.  Tablet spending came mostly through the purchasing of Apps, and the average App Buyer last year spent $53 dollars.  According to the study, 93% of tablet users purchased Apps.

What does this transition mean?  Is it significant that users are more willing to pay for content on a tablet as opposed to the internet?  Will companies such as the New York Times, who started a a Paid Content Model, benefit in the future?