Tag Archives: Market Analysis Tools

Market Research on a Shoestring Budget

One of the major complexities in the business realm includes executing an efficient market research strategy, but what happens if your company is on a shoestring budget? I came across this post on LEADSExplorer that lists 9 methods for market research on no budget. As budgets are tightening up due to the financial mess we are currently in, it might be a good idea to minimize spending on your research. Here’s the list:

1. Spying your competitors
2. Investigating the market
3. Listen in to webinars
4. Spy your customers and leads on your website
5. Blogging for reactions
6. Search social media and blogs
7. Generate responses on social media
8. Use RRS feed filtered using Yahoo pipes
9. Do not spend on industry analyst reports

All of these methods involve the internet in some shape or form. For industry reports, if you are able to come across one online for free, then better yet!

Tools for Market Research and Analysis

I came across this helpful blog post today that gave a list of 25 top market research and analysis tools as evaluated by Tino Triste in Internet Marketing. The author also provides a short description for each tool, and why it is useful. Here are a few of them. I hope you find them helpful! 43 Things
About.com: Sites A to Z
Amazon’s Hot New Releases
AOL Hot Searches
eBay Pulse
eHow
Google Trends
HowStuffWorks.com
adCenter Labs: Demographic Prediction
SEOmoz Popular Searches
Yahoo! Answers
trendwatching.com
Shopping.com Consumer Demand Index
After checking out the complete list at the i-com blog, are there any others that you would add? What have proven to be the most helpful market research tools that you have used?