Caroline McCarthy at The Social reports on Facebook’s marketer-savvy fan pages. The pages, which are a nice bridge between direct marketing and profile pages will be revamped today as Mark Zuckerberg and other executives unveil the “new evolution” of fan pages. McCarthy reports, according to a blog post at Advertising Age, the redesigned “fan pages” will look a lot more like regular Facebook profiles, which got their own revamp last year. This means their content will be distributed on tabs, with external applications aggregated primarily on their own tab. Also, according to the AdAge post, activity from fan pages will show up more in members’ news feeds, giving those brands more visibility. Beyond that, we (CNET) don’t have too much more information about what the announcement will entail. So as we wait for this afternoon’s announcement, what do you think will be the success of these fan pages? We’d like to hear your thoughts on Twitter or in our comments section.
It seems that Facebook’s new Terms of Service didn’t last too long. According to this post on Mashable, days after the new terms went into effect only 6 percent of Facebook users supported the changes while 56 percent opposed it. This was enough for Facebook CEO Mark Zuckerberg to pull the plug on it.
From now on, Facebook plans on taking in more input from their community members and have even created a Facebook Bill of Rights and Responsibilities Group. Looks like Facebook is stepping in the right direction here.
In a conversation with GQ, Mark Zuckerberg reveals that he hopes Facebook will one day broadcast its users very emotions. Alex French probes him on this issue in the following exchange:
(12:25 p.m.) Alex: How’s things?
(12:25 p.m.) Mark: There’s this definite evolution happening. Where the first part of the social web was mapping out the social graph. And the second phase is now mapping out the stream of everything that everyone does. All of human consciousness and communication.
(12:29 p.m.) Alex: Imagine if you could broadcast people’s emotions into a feed?
(12:30 p.m.) Mark: I think we’ll get there.
(12:30 p.m.) Alex: So how are you going to map all of human consciousness and communication?(12:30 p.m.) Mark: We don’t map it directly. We give people tools so they can share as much as they want, but increasingly people share more and more things, and there’s this trend toward sharing a greater number of smaller things like status updates, wall posts, mobile photos, etc. A status update can approach being a projection of an emotion.
(12:31 p.m.) Alex: That’s what I use it for.
(12:31 p.m.) Mark: So it’s not so crazy to say that in a few years people will be doing a lot more of that. It takes time for people to be comfortable sharing more and for the social norms to change.
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