Tag Archives: Malcolm Gladwell

Live from #TMRE13: Malcolm’s Keynote – Everything in Moderation

This morning’s keynote, Malcolm Gladwell, was introduced by Joan Lewis, Global Consumer and Market Knowledge Officer, Procter & Gamble.  She mentioned that when he was asked how he is able to write such amazing books, he said:  “I like to collect research that’s interesting and I like to collect stories that are interesting’and then I put those together.”  As a researcher, that hits home!
His focused his presentation on his latest book:  David & Goliath.  It was fascinating to hear him talk about how “too much of a good thing” is not a good thing and the role that plays in larger systems. 
He discussed his thoughts around crime and the American public education system.  He questions:  “Is there a point when classroom size becomes too small?”  
When teachers were asked this question, virtually everyone said that a class size of less than 20 is too small’.because it gets more difficult to control opposing views of children.  “It’s like having 2 squabbling teenagers in the back of a car while driving across country.”  

Because “the single most determinant of success with a struggling student is whether they have a peer or not to help them”  true learning occurs when the classroom is full of discussion.  So, when you don’t have enough discussion —  you have dead classrooms.  Not enough interaction with each other.
When all you think about is your child’s relationship to the teacher, you get locked into how to maximize that relationship.  However, when you think about the classroom as a community, you also start to maximize that part of the learning as well.

He also brought it back to parents and how it’s not only difficult for those with very little money but also those with “too much” money.  Being a “good parent” gets hard again because you have to try to explain concepts such as “hard work” in an atmosphere where those type of lessons do not make intuitive sense. 

Key take away for me – more is not always better…

April Bell is Principal and Founder of April Bell Research Group, a boutique, full-service marketing research firm, committed to delivering fresh insights you can act on! Learn more at aprilbellresearch.com.  

The reports of Market Research’s death have been greatly exaggerated

The market research industry was fairly slow to innovate during its first 40-50 years.


For most of that time, the industry intensely focused on scientific methods and representative sampling.


 Debates raged for decades over the merits of random digit dial versus listed number samples.


 Enter the internet.


 People whispered, calling Gordon Black a heretic when he took polling online.


The internet bubble burst in the early 2000′s, putting tremendous pressure on corporate profitability.


Many marketing researchers sucked up their pride (and some of their principles) and embraced the world of large, but non-representative internet panels.


“Good enough” actually became the new standard.


Despite losing what they once treasured, a critical mass was reached. (Well, look at that! A Malcolm Gladwell reference–see him and LRW brain scientist Jeremy Sack at TMRE in October! #ShamelessPlug)











 ‘And upon reaching that critical mass and tasting the fruits of new capabilities, the industry gave in and fell in love with technology.


Their trepidation gave way to excitement. Their excitement turned into zeal for anything and everything new.



fMRIs and neuroscience showed up. People ran to them, saying they would replace survey research.

Then there was ‘listening’ and ‘communities’ and ‘big data.’ Each craze caused predictions that the end of market research was near.



Our industry needs to stop falling in love with ‘shiny new objects’ and following whatever is the latest, coolest technology.


At LRW, we’re not the biggest company in the industry, but we have a mission to link world-class market research to real business impact.


Yes, we embrace technology when it serves our strategic so what’ vision. (Soon, you will learn more about our groundbreaking virtual reality work.) 

But we don’t do it because it’s unbelievably awesome and cool (though it is). We only embrace those technologies that serve our strategic mission and provide actionable data to our clients to help their businesses grow!


As you embrace new technology, please ask yourself: are you facilitating a strategic vision or following a fad?


Forgo fads (like BuzzFeed style blogs).

About the Author

David Sackman, CEO, Lieberman Research Worldwide

David Sackman has over 25 years experience in marketing and research.  He is an expert in marketing strategy and student of leadership.  Dave is the CEO of Lieberman Research Worldwide and has turned LRW into the global so what’ company, focused on using consumer feedback to drive business impact. You can follow him on Twitter (@DavidSackman).

* Republished from original at lrwblog.net with permission.

Want to Win a Free Pass to The 2013 Market Research Event? #TMRE13

You can enter to win an all-access pass to the 2013 Market Research Event on the website simply tweeting and helping us share the event with your colleagues and network. Just be sure to tag your posts with the hashtag #TMREWIN.

You can enter to win a free pass, a signed copy of Keynote Speaker Malcolm Gladwell’s David & Goliath or a free TMRE Workshop with a legendary country music songwriter.

In 2013, TMRE explores the intersection of the art and science of consumer understanding where industry best practice meets executive development. TMRE is the industry’s most trusted and supported event accelerating executive development through practical visionary learning which future proofs the industry.

Good luck!

Market Researchers Face the Most Dramatic Changes They’ve Ever Seen

The Market Research Event
has always been a place of best practice and discovery. Now, as our industry transforms
and faces the most dramatic change it has ever seen, TMRE will transform you
into a hybrid researcher and strategic advisor. There’s never been a more
exciting time to be your partner in development and your connection to the best
in insights from around the world. Always focused on the business value of
market research, TMRE is where vision meets best practice and accelerates
executive development.
October 21-23,
Nashville, TN
  • Persuasion: Dan Pink, Author, To Sell is Human
  • The Underdog: Malcolm Gladwell, Author, David &
  • The Game Changer: Jane McGonigal, Author, Reality is
  • Future Growth: Jared Weiner, Vice President, Weiner,
    Edrich, Brown, Inc.
  • The Digital Challenger: Dr. Jeffrey Cole, Founder
    & Director, Center for the Digital Future, USC Annenberg School for
    CommunicationsThe Leader: Joan Lewis, Global Consumer & Market
    Knowledge Officer, Procter & Gamble
  • The Pragmatist: Jeremy Sack, Vice President &
    Director, Pragmatic Brand Science Institute, Lieberman Research Worldwide

Best Practice
GAP: Creating a Proactive,
Future-Focused Insights Lab
CLOROX: Revolutionary NEW Tools
for Shopper Insights
PANERA BREAD: Segmentation in a
Big Data World
FACEBOOK: Segments of Social
Users of the Future
YAHOO!: Behavior, Consumption
& Measurement Across Media
DUNKIN’ BRANDS: Research and the
Increasingly Mobile Consumer
LUFTHANSA: Forecasting
Competitive Action
NISSAN: Ethnographic Driven Innovation
Environments of Consumer Intimacy
ZIPCAR: Understanding Cross
Channel Consumer Experiences
Executive Development
E&J Gallo
Center for Creative Emergence
PARTNERS: The Hartford
Nominated Songwriters
Global Presentation Expert
DECISION MAKING: Bank of America
Proven Value is the TMRE Difference: TMRE connects the best
in insights from around the world and is the #1 research and insights
1200+ attendees
180+ rarely seen speakers
130+ content-driven sessions
100+ cutting edge exhibitors
60%+ client-side participation
20 unique symposia, tracks and workshops
NO commercialism
Mention code TMRE13LINK & Save 15% off the standard
Register today: http://bit.ly/18GGqQ6
TMRE is more than a conference. It’s a game changer. We’ll
see you there.


The TMRE Team

Value is the TMRE Difference: The Proof is in the Numbers

The Market Research Event
is the world’s top market research and consumer insights event.  For more than
a decade, we’ve brought you the very best in consumer insights by presenting
ground breaking case studies and the most cutting edge advances in technology
and methodology. This year we couple that best practice with new sessions
focused on personal and executive development.  It’s the event your
industry trusts for unparalleled networking opportunities, never before heard
case studies and the world’s most inspiring keynote speakers.

Without a doubt, TMRE is the must attend insights event of 2013. See why The
Market Research Event is considered the industry’s most trusted event – Proven
Value is the TMRE Difference, the proof is in the numbers:

7 World-Class Keynotes Take the Stage Including:
  • Malcolm Gladwell, Author, Blink, The Tipping Point &
    David & Goliath
  • Dan Pink, Author, A Whole New Mind & To Sell is Human
  • Jane McGonigal, Author, Reality is Broken
  • Joan Lewis, Global Consumer & Market Knowledge Office,
    Procter & Gamble
  • Jeremy Sack, Vice President & Director, Pragmatic Brain
    Science Institute, Lieberman Research Worldwide

And more!
Download the brochure for the full conference program: http://bit.ly/160l3Ef

130+ Sessions to choose from, giving you the power to create your own agenda.
Choose the sessions YOU want to learn more about, and move freely between the 9
concurrent tracks as much as you like. 
More content than you can cover on your own? Have no
worries, the TMRE 2013 Executive Summary will share key takeways from the
event, or send your team! Click here for more on group discounts.
175+ Cross-Industry, Research
& Insights Experts share best practices and what’s on the horizon for our
industry. Hear from Panera Bread, Kellogg’s, American Cancer Society, eBay,
J&J Consumer Products, AT&T Mobility, Pfizer, Dunkin’ Brands, NBCUniversal,
Bank of America and more.

1,000+ of the leading insights and research professionals from across the globe
- 60% from the client-side, ensuring you meet the RIGHT people. This high
caliber attendee only has time for one event a year, and this is it.

98% of attendees would recommend TMRE over any other event

5 Completely New Content Areas for 2013, based on extensive requests from you
and your peers on what you need to know now, including: Big Data &
Predictive Insights, Cross Platform & Digital Insights, Strategic Planning,
Competitive & Business Intelligence and User Research & Customer

0 Commercialism from the Platform

Mention code TMRE13LINK & Save 15% off the standard
Register today: http://bit.ly/160l3Ef
October 21-23, 2013
Nashville, TN

TMRE is more than a conference. It’s a game
changer. We’ll see you there.


The TMRE Team

The Wait is Over ‘ The TMRE 2013 Program is Here

We’re researchers, but we’re also trained scientists. Skeptical of the instant insight, DIY sensations, we’re classically trained and we must ensure the integrity of data and insights. Yet we also need to keep up with the accelerated pace of business decision making.

Pairing the tried and true rigor with new, more nimble approaches can bring incredible opportunities to collect richer insights – faster and cheaper. So now it’s up to us – the “experts” to find the perfect balance of rigor and expediency. In doing so, we’ll ensure the future relevancy of our entire industry. The race is on.

Full Program Revealed for the World’s Top Market Research & Consumer Insights Event

* TMRE13BLOG to save 15% off the standard registration rates.

TMRE is your trusted partner through change. 

We’ve scoured the earth to bring you the world’s best case studies showcasing the business value of market research and the most breakthrough and disruptive advances in the industry.

This year’s program also offers hands on sessions designed to evolve and elevate your skills in storytelling, data visualization, persuasive presentation techniques, situational leadership and more. And in true TMRE fashion, we set the stage to expand your mind with the world’s most sought after keynote speakers like Malcolm Gladwell and Dan Pink, Author of To Sell is Human.

130+ Sessions. 175+ Speakers. 100+ Exhibitors.

As always, the comprehensiveness of the agenda is unmatched by any other conference in the world and the caliber of the speakers is yet again unprecedented. Our 2013 theme explores Your Dual Role: Protecting the Science of Understanding While Translating Real Insight into Confident Business Decisions.

10 reasons to register for TMRE right now:

1. It’s exciting enough that we’ll be among the very first in the world to hear Malcolm Gladwell talk about his new book (and sure to be next best – seller) David & Goliath, but it will be absolutely thrilling to hear what happens AFTER his session – a one on one with Joan Lewis, the Global Consumer & Market Knowledge Chief at Procter & Gamble. They’ll dialogue about his latest thinking, its direct implications for researchers, the future of our industry and more.

2. We talked to hundreds of researchers as we put this year’s program together and almost everyone agreed that researchers urgently need to develop critical new skills – and fast. Among those most in demand are persuasive presentation skills, storytelling, business improv and strategic thinking. We’ve added double sessions and hands-on workshops to this year’s agenda so you can get ALL of the training you need at TMRE. (And bring your cowboy hat because our storytelling workshop is being led by Grammy and Emmy nominated country music songwriters!)

3. The researcher’s role is now a hybrid one – grounded in science and data but polished in business acumen.  Our new track on Your Hybrid Skillset features case studies from experts who have mastered this new dual role with tips for how you can do the same.

4. For years we’ve considered including Competitive Intelligence and User Research in TMRE. As these groups work more collaboratively with insights teams, in 2013 we welcome these teams with open arms.  Learn how to better integrate with CI and user teams to develop truly holistic consumer and market views.

5. It’s serendipitous when one of the world’s best known and best selling authors just happens to write a new book on the EXACT topic you’re craving more information about. Dan Pink, Author of To Sell Is Human, recognized that even though we aren’t in “sales” by title, we are indeed in sales by responsibility. We must “sell” the value of insights and research to our end users, internal and external clients daily.  Dan will bring a wealth of knowledge about how those not classically trained in sales can excel.

6. TMRE is proud to once again host two of the research industry’s most prestigious awards. The winners of the annual EXPLOR award will be on hand to present their case study demonstrating the business impact of technical innovation and the winners of NGMR’s Disruptive Innovator Award will unite in a provocative panel about what true innovation really means for our industry as a whole.

7. Years ago we informally started pairing first time attendees with event veterans to answer some questions about the event and make a few onsite introductions.  Years later we’re calling it our TMRE Mentor program and it assigns mentors to first timers and offers paired matchmaking, reserved seating with other first timers and other valuable experiences to help maximize your conference investment.

And for those who have been with us for years, we’ve been having fun thinking of new onsite perks for our 2013 TMRE Ambassador program which rewards our most loyal attendees and passionate advocates. We’ve just confirmed a private session with Jane McGonigal, Author of Reality is Broken and the world’s undisputed leader on gamification. Get your questions ready!

8. In 2012, two Fortune 500 companies sent groups of 15 or more to TMRE . They used the experience not only to immerse their entire team in what’s new and next in the industry, but also as a team building and bonding experience.  It worked like a charm and inspired us to enlist the expertise of a group concierge to help you leverage the conference experience as a team building event as well. Please contact Anastasia Ioannou at AIoannou@iirusa.com for more information about group packages and pricing.

9. Today, big data and predictive analytics are the name of the game. We’re dedicating an entire track to reveal how companies are using big data to uncover big insights that lead to game changing results. Hear from Panera Bread, Kellogg’s, American Cancer Society, eBay and more.

10. TMRE is truly the most comprehensive program in the world for researchers and insights executives. In addition to EVERYTHING listed above, hear the latest on Mobile & Social Insights, Shopper Insights & Analytics, Youth & Millennials, Transformational Industry Leadership, Brand Insights & Engagement, Customer Driven Innovation, Strategic Planning, Predictive Insights & Futuring, Breakthrough Methodologies & Disruptive Technologies and so much more. Download the brochure for the full conference program. * Mention Blog Reader Code TMRE13BLOG to save 15% off the standard registration rates.

More than 130 sessions. More than 175 speakers. More than 1,000 industry leaders in attendance.

TMRE is more than a conference. It’s a game changer.

Don’t just take our word for it!