Tag Archives: Los Angeles

Our New Year’s Resolution: Focusing on Your Future

We want you to continue to be successful in 2017. In order
to do that, when it comes to business, you need to think about the future
beyond next year.  
We know you are under pressure from your managers to stay
ahead of the curve and always be thinking of the future in your industries. So,
that’s why it’s more important than ever to attend live conferences and events
to hear what the future holds directly from industry leaders.
Here are the events that
will keep you thinking ahead in 2017:

The Media Insights & Engagement Conference
January 31 – February 2, 2017
The Ritz-Carlton, Fort Lauderdale, FL
Use code MEDIA17BL for an additional $100
Learn more and buy tickets: http://bit.ly/2gJ4vx4
Marketing Analytics & Data Science
April 3 ‘ 5, 2017
JW Marriott San Francisco Union Square, San
Francisco, CA
Use code MADS17BL for an additional $100
Learn more and buy tickets: http://bit.ly/2gJdpKS
FUSE Miami
April 4-6, 2017
Nobu Hotel ‘ Eden Roc, Miami, FL
Use code FUSE17BL for an additional $100
Learn more and buy tickets: http://bit.ly/2h5377e
FEI: Front End of Innovation
May 8-11, 2017
Seaport World Trade Center Boston, MA
Use code FEI17BL for an additional $100 off
Learn more and buy tickets: http://bit.ly/2gFQZbV
June 20-22, 2017
Hyatt, Minneapolis, MN
Use code SHOPPER17BL for an additional $100
Learn more and buy tickets: http://bit.ly/2gybsk2
TMRE: The Market Research Event
October 23-25, 2017
Rosen Shingle Creek, Orlando, FL
Use code TMRE17BL for an additional $100
Learn more and buy tickets: http://bit.ly/2gVLDO9
TMRE Digital
With TMRE Digital you can access 27
Sessions from the World’s Leading Insights Event TMRE from the comfort of your own
home or office.
Learn more and download: http://bit.ly/2fRBgt7
Don’t get stuck in the past. Look forward to the future!  
We hope to see you at our 2017 events!

The Knect365 Team

Full Foresight & Trends 2015 Session and Speaker Details Now Available

The full program is now available by simply downloading the Foresight & Trends 2015 brochure. This
year’s program is jam-packed with industry leaders who will better prepare you
to meet the challenges the future holds. At FT this year you will find out how
to spot new trends, bring foresight to strategy and engage with your consumer.
Download the brochure
for the full FT program: http://bit.ly/1KdIgoE
Foresight &
Trends 2015
29-October 1, 2015
SLS Hotel, Los
Angeles, CA
The 2015 brochure will dive into details about exactly what
these visionaries will present about what’s next in technology, design, the
future consumer, finance, humanity, and strategy.
Inside the brochure you will find information on:
The full agenda,
Featured sessions
Case studies & workshops
Panel discussions
Who you’ll meet
The venue
Sponsor and exhibiting opportunities
And more!
Use code FT15BL for
$100 off the current rate. Register today: http://bit.ly/1KdIgoE
Don’t miss out on this year’s event. We hope to see you in
LA this fall!
The #FT15 Team

A 21st Century Monk: The Secret Weapon Behind the Success of Google, Facebook, PepsiCo, and Eli Lilly

The future of a successful organization calls for leaders to instill wellbeing into the heart of how they lead.  Join Gregory Burdulis, a 21st century MONK, at the Foresight and Trends conference , as he discusses emerging cultural pressures pushing mindfulness to the tipping point in society and business. Greg brings his learnings from the monastery to companies such as Google, Facebook, PepsiCo, Eli Lilly and for the first time FT’14!  Wellbeing spans across industries and roles. Its effects on productivity, product line, innovation, leadership, growth and brand health are linked to sustainability and profitability. Explore how foresight around wellbeing can create a positive change that will drive the bottom line. 
Foresight & Trends 2014
November 11-13
SLS Hotel
Los Angeles, CA
Learn the secrets to cultivating a healthier, more engaged workforce, and social  innovations that help consumers, citizens, and your business flourish from these leading speakers:

Why 2020′s Strongest Brands & Companies Are Already Using Wellbeing As a Core Strategy

Tom LaForge, Global Director, Human & Cultural Insights, THE COCA-COLA COMPANY
Renee Moorefield, PhD, CEO, WISDOM WORKS GROUP
This session shares a framework of leadership practices that help leaders integrate wellbeing into everything they do. It will highlight The Coca-Cola Company’s multi-year strategy to make wellbeing a leadership priority – inside and out – and show why and how companies are incorporating wellbeing in brands, relationships with communities, business partnerships and workplaces. Participants of this session will also gain new insights about the enablers and challenges to building the kind of leadership talent that values wellbeing as an essential part of performance and a deeper purpose for leading.
We promise this video will put a smile on your face: http://bit.ly/YbNxx2
We Are Treating the Symptoms and Not the Disease
Doug Stover, Senior Managing Consultant, GALLUP
Research tells us that people who score higher in wellbeing perform better on the job and have lower healthcare costs – two vital factors to executives, community leaders, and of course, to all of us as individuals. But, very few Americans across the country are achieving a high level of wellbeing. While many employers report offering solutions to curtail unhealthy behaviors, a vast majority of employees see their job as a detriment to their overall wellbeing. Are your investments treating the symptoms or the disease?

The Power of Purpose
Mark Demich, VP Leadership Development, HYATT HOTELS
This session will focus on how purpose can drive everything from operations to branding to HR. Hyatt is focused on aligning (and in some cases) designing itself around its “Higher Purpose.” Examples and discussion will center on how “Higher Purpose” can drive choices and changes within operations, brands, marketing, corporate social responsibility and HR.

And, many more! Download the brochure for full conference details: http://bit.ly/1uBQz7H

Mention code FT14BL & Save 15% off the standard rate. Register today: http://bit.ly/1u3jqDB
What can you expect at Foresight and Trends? Emerge yourself in an experience unlike any other, you will uncover latent trends and synthesize that information so you can challenge the status quo and ensure commercial success. 
For a taste of last year’s memorable FT experience, check out the Foresight & Trends YouTube Channel here: http://bit.ly/XhXet8 
Foresight & Trends Team

Your Fall 2014 List of Must- Attend Events in Market Research, Insights & Trends

Reset that compass. It’s time for you to get outside those office walls and recharge your work. Are you looking for deeper understanding of your customers wants, needs, and values? Are you looking for more innovative tools and techniques to conduct more meaningful market research?

You are in luck! You will get a deeper understanding of what drives consumer behavior with new innovation research technologies to connect with consumers in a meaningful way at Consumer Insights Canada this September as well as at IIR’s four upcoming research events this fall!

The team behind the World’s Best Insights Event – The Market Research Event, and Shopper Insights in Action introduce The Consumer Insights Canada Event. Bringing the caliber of actionable content, inspiration and peer-to-peer networking you have come to expect to Canada. This is a 3-day experience focused on the power of insights in motivating smarter decision making.

Consumer Insights Canada 
September 29-October 1, 2014
The Ritz Carlton, Toronto, Ontario, Canada
Unlock 15% Off Discount Code: NACI14BL

Check out our other research events taking place this fall:

The Market Research Event 
October 20-22, 2014
Boca Raton Resort & Club, Boca Raton, Florida
Unlock 15% Off Discount: TMRE14BL

The 14th Annual International Shopper Insights in Action Event 
November 3-5, 2014
Sheraton Grand, Edinburgh, Scotland
Unlock 15% Off Discount: ISHOP14BL

Foresight and Trends 
November 11-13, 2014
SLS Hotel Beverly Hills, Los Angeles, CA
15% Off Discount: FT14BL

The Media Insights & Engagement Conference 
February 3-5, 2015
The Westin San Diego, San Diego, CA
Unlock 15% Off Discount: MEDIA15BL

We hope to see you at our research events this fall!

Recap: The Future of Consumer Intelligence 2014

Imagine a line drawn in the sand that is filled with hot burning coals. To the left of the burning line stands a group of people. And to the right of the burning line stands another group of people. The group of people on the left are all directly facing the burning line drawn in the sand and are staring at the opposing group. The group on the right are also all facing the burning line drawn in the sand, staring directly at the group on the left.
The burning line drawn in the sand represents trust. The group of people on the left believe they are entitled to the right group’s trust because they are trying to help them. The group on the right believes trust is earned and will not easily give it to the group on the left. The tug of war between the two groups over trust causes friction and creates the burning line drawn in the sand that neither can cross without the right tools.
The above scenario is analogous to what was presented at the recent 2014 Future of Consumer Intelligence conference (#FOCI14). The group to the left was Big Business, the group to the right was the Public and we as attendees were willing and able to sit right on the burning line drawn in the sand and discuss how to bridge the gap between groups.

As marketers and researchers we love to collect lots of data with the intention of using personal information to improve products, services, and lives. But at what point is it considered invasion of privacy? Do consumers really know how their data is being used, regardless of whatever they agreed to? At FOCI14 it was made evident that as marketers and researchers, we teeter on the brink of ‘Empowerment vs. Endagerment’. The path to maintaining the balance and bridging the gap on the subject of data between Big Business and the Public was made evident: provide clear, concise rules and guidelines for how consumer data is used that moves past legality and into the territory of morality.

Clearly our industry is at a point of disruptive innovation as new technologies and methodologies allow researchers to get a clearer picture of consumer insights. But who are behind all of these insights? That’s right, people. In our industry we label people as consumers, customers, shoppers, respondents, target markets and more. But remember that behind all of our studies are people. And sometimes we can act as a barricade between companies, their brands, and their consumers in an attempt to remain unbiased and objective. So how do we bridge the gap?
For starters, John Havens, Founder of The H(app)athon Project, suggests we can begin by switching out the label ‘consumer’ with ‘customer’. Whereas Elizabeth Merrick, Senior Customer Insights Manager of HSN suggests we consider research as another touch point of the brand, ‘We should allow customers to contribute to a brand, not just consume it.’
So it appears the segue between marketing science and people is essentially personal treatment and recognizing that customers are more than a data point within a spreadsheet.

The more I thought about it, FOCI14′s tagline of The Convergence of Technology, Marketing Science & Humanization of Data seemed unintentionally (or perhaps intentionally) dichotomous where both Big Business and the Public were descending upon the line drawn in the sand. So it goes with technology & humanization.
There is no doubt that technology improves lives at blistering speeds. Ray Kurzweil, Director of Engineering for Google pointed out that, ‘Information Technology expands exponentially across time, not linearly.’ But as we become more technologically advanced, do we lose a piece of our humanity and our identity?
As we discussed more and more about the subjects of technological advances, psychological habits, triggers, and touch points at FOCI14, it seemed the key to closing the gap between technology & humanization of data relied upon engagement. If new technologies enable to us to engage with customers in a more 
meaningful way and people are able to build stronger psychological connections with each other, then the gap is bridged. If on the other hand, the research community were to stand disengaged with customers and people, then technology & humanization in the field will stand diametrically opposed on a bridge that is about to collapse.
So the real question in all of this is, ‘Has your organization bridged the line drawn in the sand’?
Editors Note: This post was written by MrChrisRuby, an award-winning expert Marketing Research & Consumer Insights Executive who has consulted with several Fortune 500 companies. He is passionate about morphing data into actionable marketing intelligence that augments business operations. Follow MrChrisRuby on Twitter @MrChrisRuby, email him at mrchrisruby@gmail.com or read The Market Research Insider blog.

Top 8 Takeaways on Privacy

One of the overlying themes of this year’s Future of
Consumer Intelligence conference is consumer privacy and the concept of
“Empowerment vs. Endangerment” as it relates to the handling and
usage of data. As researchers, we collect , analyze and utilize consumers’
information to improve products, services and the customer experience.
But really, the true question posed in all of this is,
“Where do we draw the line in privacy practices?”  Regardless of
whatever privacy policies consumers have agreed to (without actually reading
the pages and pages of fine print) they still expect companies to act
responsibility with their digital imprint. 
So here are the top 8 takeaways from today’s discussions
about consumer privacy:

1. Businesses typically dictate terms of privacy for consumers.
However, consumers should have the right to 
dictate their own terms and
conditions of privacy to businesses because it is their identify
2. We need need to move past the legality of consumer privacy
and responsibly consider the morality of consumer privacy within our agreements
3. Clarity is essential and needs to be installed within data
collection and data mining privacy guidelines and not be hidden in fine print
4. Consumer trust will increase as better practice guidelines
are built into frameworks and agreements
5. Location privacy is a fundamental part of who we are as our
location reveals our tastes, preferences and identities
6. Privacy equals control and consumers should control their
data and have freedom of choice as to how, where and when it is used
7. Privacy by design should be built into our studies and
framework. Yes it costs $$. But preventing a breach will save you even more $$

8. Embed privacy by design into initial frameworks because they
are harder to change down the line
MrChrisRuby is
an award-winning expert Marketing Research & Consumer Insights Executive
who has consulted with several Fortune 500 companies. He is passionate about
augmenting product development, the customer experience & corporate
revenue. Follow MrChrisRuby on Twitter @MrChrisRuby,
email him at mrchrisruby@gmail.com or
read The Market
Research Insider

The Humanization of Data – Bridging The Gap of Data Collection To Change The World by John Havens

John C. Havens, Founder of the H(app)athon Project and frequent contributor to Mashable, started the Future of Consumer Intelligence Conference off with a bang’. or
at least a sweet tune. Giving the first keynote presentation of the day, Havens’
brought his presentation to life by showing off his musical chops with a
harmonica. Havens’ quickly grabbed the attention of the audience by asking a
simple but humbling question, ‘What are you worth’?
He presented this
question with two different pictures. The first picture was of a pile of
money. Often people equate value to the totality of their assets. The second
picture was of a young boy on a swing with a clear sky in the background. He
gave the example of a father and a son. A son’s value to his father goes way
beyond dollars and cents due to the personal element. This was the main point of
his presentation ‘ the humanization of data. ‘How do we make data have a more
personal touch’? …. and to take it a step further, “How much more valuable would our data be in that scenario?”
To drive this point
home Havens’ spoke on how consumers view the collection of data. Right now the
relationship between data collectors and consumers is fragmented because there
is no trust. Consumers don’t know how their data is being used.
He shared an
example of a platform that allows individuals to essentially create their own
data collection preferences. So as they’re browsing the web they’ve already
agreed to areas they feel comfortable sharing.
Havens’ argues that
this is the KEY to creating a culture where REAL insights are discovered from
consumer data. As consumers become more comfortable sharing their data (due to increased trust), the
granularity and value of their data will increase.

He closed his
presentation perfectly by sharing a very personal, emotional story. It was
clear the intangible elements of his story were having a very real, tangible
impact on everyone.
Follow the conference on Twitter by tracking the hashtag #FOCI14


Isaiah Adams is the Manager of Social Media Development at Optimization Group, a marketing research and analytics firm that uses cutting edge technology to help clients make fact-based decisions. Optimization Group has a dedicated place on its site where agencies can learn how to use research to help their clients succeed called the Advertising Agency Hub.
Follow Optimization Group on Twitter @optimizationgrp

Hacking H(app)inesss by John Havens

Editor’s Note: This post
is written by Annie Pettit, PhD, the Chief Research Officer at Peanut Labs,
a company specializing in self-serve panel sample.

Hacking H(app)iness ‘ How to Give Big Data a Direction 

John Havens, Founder, THE H(APP)ATHON PROJECT,
  • What are YOU worth? What are WE worth? Money? Home life,
  • I think therefore I am’ I sync therefore I am ‘ our identity
    is our data
  • It’s more than being on facebook. Lots of people are on
    facebook via photos and references even though they have never touched
  • Lots of things happen without seeing them ‘ sound waves,
    stress ‘ but can be quantified regardless ‘ facial recognition technology, MRIs
  • You can wear a device that measures your health or diet or
    fitness. Allows you to collect a lot of data without deciding exactly what you
    want to measure.
  • what is a data broker?  [i have no idea]
  • privacy should be considered as control, privacy is
    personal. do i have the right to see copies of data collected on me
  • the property that you collected, the data that you gathered,
    that’s ME.
  • get people to trust your use of their data and they will
    share more with you
  • people who are happier need less medication
  • hedonic happiness goes up and down as good and bad things
    happen; unomonic happiness is intrinsic well-being such as altruism which makes
    you feel like you have purpose
  • you can be choiceful about what you allow into your brain ‘
    you CAN turn off the 11 pm news, tell yourself 3 three you are happy about
  • ‘Do you want to go consume a movie’?   ‘Do you want to
    consume a barbie doll’?  This is not how people communicate with each
  • Would you wear every wearable device if someone gave you $20
    000? Only if you trust them [yeah, not happening for me!]
  • People think the word consumer is impersonal, commoditized,
    transactional, negative. Why do we keep on using this word?
  • Consumers WANT to be called guest, shopper, friend, client,
    valued, customer, person, partner, patron
  • Stop calling them consumers. the paradigm won’t change. the
    relationship won’t change.  [I've switched. I call people people now.]
  • What are you worth? Not money.

World Cup Advertising Wars, Part 2: How to Boost Your Campaigns

Editor’s Note: This
blog post is brought to you by Mattr, a
company that is leading a new era for consumer insights, providing brands with
a deeper, more colorful view into their social audience. Through a unique mix
of personality data and demographics, Marketers can begin to discover what
really makes their audience tick.

Rewind 4 years, and you might recall Adidas and Nike as the
top Marketing contenders for World Cup gear, with Adidas as an official
sponsor, and Nike as their ambush Marketing competitor. Both brands were
extremely successful with their campaigns, partly because the 2010 World Cup
events showed the highest numbers for a sporting event ever on social, providing a great way to increase engagement
amongst soccer fans.
Fast forward to 2014, and not a lot has changed in the
battle of the boots and jerseys. Adidas has again claimed a spot as an official
sponsor, with Nike looming in the background ready to pounce. In fact, Nike
wasted no time, and was the first brand to launch a World Cup
 this year with the inspirational theme ‘Risk Everything’.
And Adidas should take note of Nike’s presence, especially
since Nike brought the pressure last year when Adidas sales slumped in Western Europe. Truth be told, it’s
anyone’s game when it comes to which brand will come out on top after this
year’s World Cup.
Segmentation- From
Planning to Launching

Elaborating on last week’s post, we plan to reveal some
Marketing tactics that might help each of these brands (and smaller brands)
gain the World Cup Marketing advantage, by moving away from the campaign
‘Planning’ phase and into the ‘Active’ phase.

To start, let’s look at the changes in the @FIFAWorldCup
Personas. Last week, the most engaged Persona was ‘Wholesome Males’. Another
sample of tweets this week reveals that ‘Reliable Males’ are now just as
engaged as ‘Wholesome Males’.
So how can brands use this information? Let’s start with
Adidas. They’ve hit social hard for their last few soccer-themed campaigns,
introducing several hashtags (including #FastOrFail for their AdiZero f50 boot,
and #GetReady for their Body Care line). A very smart move on their part.
Now it might also be smart for them to use real-time
segmentation to ‘boost’ any online campaigns running concurrently with their TV
spots. This week, that means speaking to the ‘Wholesome’ and ‘Reliable’
Personas that are actively engaged with @FIFAWorldCup and soccer.
Campaign Content
Shouldn’t Stay Static

Maybe that entails creating some fresh, new content (social,
online advertising, etc) that these Personas can relate to better, because as
mentioned last week, personality types unconsciously ‘Respond To’ or ‘Get
Turned Off’ by certain language. The newly engaged ‘Reliable Male’ Persona
break-down is below:
Popular Hashtags Lead
Back to You

Another way to boost their campaigns might be to use the
favorite hashtags from both Personas, to encourage engagement with the Adidas
campaigns. The current ‘Reliable Male’ favorite hashtag list is below (and what
do you know, #Adidas made the cut). Using these hashtags in addition to the
unique campaign hashtags might bring in more eyeballs from the online soccer
audience who Adidas is looking to sell to.
Next week we’ll look at the @FIFAWorldCup top shared media
and interests, and discuss how Marketers can use that data to make unique media
placement and brand influencer decisions.
Want to look at your own brand audience’s personality
breakdown or favorite hashtags? Click here.
Mattr is a sponsor of
The Future of Consumer Intelligence 2014
taking place next week in Los Angeles, CA. This year, FOCI explores the
emerging role of decision science and the convergence of knowledge points -
insights, foresights, social science, marketing science and intelligence with
technology as a central driving force and profound connector.

As a reader of our
blog, you get an exclusive 15% discount on your FOCI 2014 pass. Use
code FOCI14BLOG when you register: http://bit.ly/RRvQzl

The American Cancer Society’s Kimberly Cason On the Future of Research

I recently sat down with The Future of Consumer Intelligence 2014 speaker Kimberly Cason, Senior Consultant, Marketing Research, American Cancer Society, Inc. We are fortunate to have her share her critical insight with our FOCI community before the event kicks off in two weeks. This year, FOCI explores the emerging role of decision science and the convergence of knowledge points – insights, foresights, social science, marketing science and intelligence with technology as a central driving force and profound connector.
We are barraged by information – and within this sea of data we must remember to think of the problem we are trying to solve and how we can we use this convergence of information to better understand people.  Translating the new “understanding” into future opportunities means that the role of a researcher is changing. FOCI accelerates disruptive innovators in the research space and pushes people to take risks, to think outside of traditional research methods and insights gathering and explore new and alternative tools and technologies. FOCI will bridge the gap between what people say they are going to do and what they actually do.
Here is what Cason had to say:
IIR: A big theme of this year’s conference is ‘humanization of data.’ Why do you think understanding PEOPLE (not consumers) presents an opportunity for strategic action?
Cason: Marketing has moved to a custom-level. When you walk into the Nike store, you get greeted by name and they know how many steps you’ve taken that day (if you are a user of their gear).  We have to move with it or risk putting ourselves into extension by not providing relevant insights.
IIR: How is technology not only changing how we do things, but also how we understand the world, business, and people?
Cason: Technology is so engrained in our lifestyles that not only our purchasing behavior is deeply impacted by it, but also our personal lives ‘ how we communicate with family and friends, even.  How we integrate (or choose not to integrate) technology into our lives defines us internally and externally, shaping our own personal brands.  Even where we choose to engage defines us. 
IIR: How has the role of ‘the researcher’ changed?
Cason: There is an entirely new set of skills required to manage the holistic picture.  I’ve become versed in Google Analytics, for example.  There are entire semesters of information I’ve had to learn as the field evolves.  Social media wasn’t even on our radar when I was in grad school (in 2005).
IIR: Describe a situation where you’ve taken a risk or thought outside the box of tradition market research methods. How did that benefit your business?
Cason: I love the quasi qual/quant methodology that allows you to gather large amounts of qualitative data using survey tools.  (Hot Spot message testing, for example.)  These methods allow us to collect the data in one week compared to 6 if we used a traditional focus group recruiting and interview strategy.  Both have their advantages and disadvantages, of course, but these methods allow for a disaster check when time isn’t on your side.
IIR: Where do you see the emerging space of marketing science and role of data scientists in the next five years?
Cason: We have always been story tellers.  Now, we have to tell the story not only from the driver’s seat of the car we’re in, but within the context of the entire freeway ‘ all the other variables that come into play’is there traffic, what’s the weather like, are other drivers distracted, how reliable is the car, how far to the next exit, etc.?  It’s no longer useful to bring one methodology to the table when presenting the whys behind our results.  We have to look at all the influential factors and determine which are relevant.
IIR: How has the increasingly connected consumer affected market research?
Cason: It’s a huge opportunity for us!  Those that can turn down the noise and find the nuggets of meaningful data will go far.
Want to hear more from Kimberly in person? Join her at Future of Consumer Intelligence 2014 in Los Angeles, CA in a few weeks. She will be presenting in a session entitled, ‘Award-Winning, Top-Tier Research on a Budget!’ 
** As a reader of our blog, you get an exclusive 15% discount on your FOCI 2014 pass. Use code FOCI14BLOG when you register: http://bit.ly/1mvqyD0**
About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1st, and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.