Tag Archives: Logitech

Driving Innovation through Consumer Insights

At The Future of Consumer Intelligence
2013, IIR’s Marc Dresner sat down with Katy Mogal, Innovation Lead of Human-Centered
Innovation at Logitech to discuss consumer insights as an agent for cultural innovation
change.
In a lot of tech companies there has traditionally been an
engineering-driven culture because if you could get to market faster with a technological
innovation, then that is how you could win. Today, technology innovation is
almost a commodity because as soon as you put something into the marketplace,
somebody else can replicate it very quickly or improve it.
‘Technology innovation by itself isn’t giving us the competitive
advantage we need to grow,’ she explained. ‘I think the way we are really going
to win is by understanding the consumer need and marrying that to the
technological innovation.
This requires Logitech to reorient the entire culture around
the need of the consumer, which is the company’s biggest task today. According
to Mogal, accomplishing this task is about understanding organizational culture
and how organizations learn.
Mogal has been working on finding out the learning styles of
Logitech – how to people take in information, what gives information credibility,
what captures people’s attention. ‘ and developing the company’s deliverables
around those findings.  In addition,
Mogal and her team are trying to bring people in earlier in the process by
exposing them to raw data and let more people observe in real time.

Check out the full
interview below
:

This year, The Future of
Consumer Intelligence 2014 
explores the emerging role of decision
science and the convergence of knowledge points – insights, foresights, social
science, marketing science and intelligence with technology as a central
driving force and profound connector.
Right now, it’s about connecting ideas to data to culture to
the future of your business and this, is the real data revolution. This year
represents the year of the multi-dimensional marketplace, and just as the
market researcher’s role evolves, so does our third annual event. FOCI is a
gathering of the “consumer culture” collective exploring common
ground across roles and industries for translating behavioral information into
business opportunity.  We hope to see you there!
Join us at FOCI 2014
in May. To register, click here:  http://bit.ly/LI0Dvb

About the Author:
Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and
print journalism, covering a variety of topics in business strategy, marketing,
and technology. Amanda is the Editor at Large for several of IIR’s blogs
including Next Big DesignCustomers 1st, and ProjectWorld and World Congress for Business
Analysts
. She previously worked at Technology Marketing Corporation as a
Web Editor where she covered breaking news and feature stories in the
technology industry. She can be reached at aciccatelli@iirusa.com. Follow
her at @AmandaCicc.   

Nate Silver Shares His Insights into Reliable Forecasting & Data-Based Predictions

Last month, Nate Silver, Founder, FiveThirtyEight.com and Author, The Signal and The Noise,  made history as he used innovative analyses of political polling to predict the winner of the presidential election.

And now we welcome him to the speaker faculty of The Future of Consumer Intelligence.

As Nate has proven, it’s not about looking to see what happened, it’s about predicting what will happen in the future. It’s about delivering foresight, not just insight. It’s about connecting ideas to data to culture to the future of your business and this, is the real data revolution.

Nate Silver

Nate will share insights into data-based predictions that underpin a growing sector of critical fields, from political polling and hurricane watches to the stock market and even the war on terror.

That means it’s important to ask – what kind of predictions can we trust? What methods do the most reliable forecasters use? What sorts of things can be predicted – and what can’t? 

Nate will take us on a tour of modern prediction science, uncovering a surprising connection among humility, uncertainty and good results.

Win a Meet & Greet with Nate Silver

Register today and secure your spot to hear from Nate at The Future of Consumer Intelligence. Plus, the first 25 people to register will be invited to attend an exclusive meet and greet with Nate Silver!

Exclusive Early Bird Savings for The Future of Consumer Intelligence EventRegister by December 21st & Save $700 off the standard & onsite rate

The Future of Consumer Intelligence unites the industry’s most forward-thinking leaders to share insights, tools and skills needed to translate behavioral information into business opportunity. Hear best practices from: FedEx, General Motors, Harrah’s Entertainment, Intel, Logitech, Mastercard, Starwood Hotels & Resorts and more.

The Future of Consumer Intelligence 2013 is still in development – stay tuned in the next few weeks as we reveal the full agenda.

Registration Information: 
Phone: 888.670.8200

Nate Silver Shares His Insights into Reliable Forecasting & Data-Based Predictions

Last month, Nate Silver, Founder, FiveThirtyEight.com and Author, The Signal and The Noise,  made history as he used innovative analyses of political polling to predict the winner of the presidential election.

And now we welcome him to the speaker faculty of The Future of Consumer Intelligence.

As Nate has proven, it’s not about looking to see what happened, it’s about predicting what will happen in the future. It’s about delivering foresight, not just insight. It’s about connecting ideas to data to culture to the future of your business and this, is the real data revolution.

Nate Silver

Nate will share insights into data-based predictions that underpin a growing sector of critical fields, from political polling and hurricane watches to the stock market and even the war on terror.

That means it’s important to ask – what kind of predictions can we trust? What methods do the most reliable forecasters use? What sorts of things can be predicted – and what can’t? 

Nate will take us on a tour of modern prediction science, uncovering a surprising connection among humility, uncertainty and good results.


Win a Meet & Greet with Nate Silver

Register today and secure your spot to hear from Nate at The Future of Consumer Intelligence. Plus, the first 25 people to register will be invited to attend an exclusive meet and greet with Nate Silver!

Exclusive Early Bird Savings for The Future of Consumer Intelligence EventRegister by December 21st & Save $700 off the standard & onsite rate

The Future of Consumer Intelligence unites the industry’s most forward-thinking leaders to share insights, tools and skills needed to translate behavioral information into business opportunity. Hear best practices from: FedEx, General Motors, Harrah’s Entertainment, Intel, Logitech, Mastercard, Starwood Hotels & Resorts and more.

The Future of Consumer Intelligence 2013 is still in development – stay tuned in the next few weeks as we reveal the full agenda.

Registration Information: 
Phone: 888.670.8200