Tag Archives: life stage marketing

Guru Session: …Turning Audiences into Brand Ambassadors

Join us for “Spreading the Word: Leveraging Word of Mouth to Drive Sales and Turn Audiences into Brand Ambassadors” at The Life Stage Marketing Summit 2010, this May 10-12 in Chicago.

Join Kathie Thomas and Jeff Davis of Fleishman-Hillard as they discuss how word of mouth is considered the most valuable and persuasive form of marketing these days. In fact, surveys show that nine of out every 10 consumers seek advice before making a purchase, and eight in 10 prefer advice from a peer rather than a so-called expert. These peer recommendations can increase the likelihood of purchase by 60 percent. Every company or organization has fans who would recommend their products to their peers. How can you transform them into and organized and mobilized team of brand ambassadors who authentically communicate the benefits of your brand in everyday conversations? Drawing upon the firm’s 10 years of Word of Mouth experience, Fleishman-Hillard Senior Partner Jeff Davis and Director of Innovation Kathie Thomas will discuss the power of various World of Mouth channels, from Facebook and blogs to cell phones and chats across the backyard fence — and how the Word of Mouth mix varies by age group.

Don’t miss out!

The Life Stage Marketing Summit
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The Life Stage Marketing Summit Full Program and Early Bird Savings!

Understand and maximize your customer lifetime value by knowing your customers better than anyone else, anticipating their needs and satisfying them first.
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Knowing your customers inside and out is the key to innovation. These days, we’re operating in a transparent “real time” world with abundant choice and increasing customer power. Identifying and focusing on core segments is critical. Understanding needs and behaviors and translating those insights into new business opportunities becomes the real foundation for achieving growth.
Are you ready to put 2009 to rest and focus on real growth in 2010?
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Attend The Life Stage Marketing Summit
Exploring the intersection of life style and life stage marketing strategies allows you to deeply understand your customer segments beyond demographics. The key to achieving customer relevance means knowing your best customers even better so you can deliver on their current and future needs while identifying new high priority segments for new growth.

Event: http://bit.ly/8mOz1O
Brochure: http://bit.ly/9Z225b
Register Today: http://bit.ly/a9nDRO

Why Life Stage Marketing 2010 is a must attend:
?? Learn from the best… Practitioner speakers share real life actionable case studies on Innovation, Trends, Segmentation, Market Research and Marketing and Loyalty-
?? The IIR Motto: NO COMMERCIALISM from the platform
?? Featured topics include: Behavioral Economics, Applying Key Information into Actionable Strategies, Anticipating the Future, Leveraging WOM, The Power of Experience Design, Driving Brand Relevance and Growth across Multiple Categories…
?? Segments covered include: Millenials (Echo Boomers), Boomers, Gen X, Hispanic and Latin Americans
?? NEW 360 Degree Trends Panel and Multiple Interactive Real Time Exercises
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Delve Deeper…
?? ALL Day Symposia Dedicated to Social Media & Technology

?? ALL DAY Ethnographic Workshop: Using Ethnography as a Tool for Identifying Opportunities and Building Customer-Relevant Strategies at the Intersection of Lifestyle and Life Stage

?? NOW CO-LOCATED with The Youth & Family Marketing Mega Event! The destination for those looking to deeply connect with all segments of the contemporary family to drive innovation, make smarter decisions and ultimately create what’s next first, before your competitors.