Tag Archives: Kristin Luck

A Market Researcher’s Wish List: 5 Experts Weigh In

Market research companies employ over 35,000 people in the United States and the industry is doing well, with year-on-year revenue growing. The market research industry is even bigger in Europe – which accounts for the largest share of Global market research revenue. Positive numbers aside, market researchers face a great deal of pressure in a rapidly changing marketplace. In some cases the tools simply don’t exist to monitor completely new consumer behaviors and habits, in other cases there are tools available, but choosing which data is important becomes a whole new challenge. When The Market Research Event asked several market researchers what was on their wish-list, the answers ranged widely – from technology to time to more stringent standards for market research agencies. Here’s the rundown of the top market researchers’ wish lists.

Juliann Ng, Vice President, GfK Canada

“Everyone is looking for faster and cheaper and good enough. So it’s less about a specific technology and more about new approaches and processes that enable near-instant insights, accessible at their fingertips at any time. With the tremendous amounts of primary, secondary, and transactional data now available, being able to fully leverage and integrate these data sources into a coherent and digestible format is another common wish!”

Juliann Ng will speak at The Market Research Event. Her session is called: Four Client/Agency Relationship Types and Optimizing Connections for Growth.

Tom De Ruyck, Partner, InSites Consulting

De Ruyck is very desirous of the newest and most advanced technology options for market research. He wants: “Artifical Intelligence moderation of online qual; AI analysis of online qual; Virtual Reality stimuli for research and VR solutions for reporting of insights”.

Kristin Luck, Founder Luck Collective & Women in Research

“My wish is that, as an industry, we continue to look for innovation in unlikely places. Innovation doesn’t ‘belong’ to small companies, or tech companies or firms just breaking into the research space. #MRX pros are data scientists by trade, living in a time (unlike any time we’ve experienced before) of unparalleled access to data. With a little creativity and critical thinking, each of us, regardless of the research role we play, is capable of creating breakthrough methods.”


Ray Poynter, Managing Director of The Future Place, Founder and Chair of NewMR, Director, Vision Critical University

“I’d like to see a standardised professional qualification in MR, with specific options for Qual and Advanced Quant. I would like the trade bodies to help clients separate the game changers from the snake oil salesmen. Lastly, I am looking forward to using more and more AI.”

Jeffrey Henning, President, ResearchScape International

“The biggest thing I need from a marketing point of view is more time, more time to experiment, more time to investigate new marketing methods.”

Kristof De Wulf, Co Founder & CEO, InSites Consulting

“Getting people positively addicted to consumer insights. Despite the fact that the market research industry has embraced novel and relevant ways to generate new consumer insights, insight activation is unfortunately poorly developed in most organizations. As insights are useless unless used, let’s start turning consumer insights into company-wide memes!”

Don’t miss The Market Research Event this October 17-20 where some of the most influential market researchers in the world will share their insights on everything from apps to big data as they apply to market research.

Buzz from The Market Research Event 2014: #TMRE14

We had a great event last in Boca Raton as the best and brightest in Market Research joined together to tackle the changes and disruption in the industry at TMRE: The Market Research Event. By late Wednesday afternoon 400+ people had tweeted 3,000+ times using the hashtag #TMRE14 & which resulted in a  reach of 789,000 impressions for the TMRE event. On average, we were getting between 50-70 posts/hr, and in addition, our audience generated 470 photos, 14 videos, and 30 blog posts. It was an amazing and we are truly honored to have shared another amazing event with all of you.

Here is a list of what attendees have shared in the past week or so:

Archives:
seen.co/event/tmre-2014
eventifier.com/event/tmre14
tagboard.com/TMRE14

Recaps & News:

4 Main Takeaways From The Market Research Event via CMO

TMRE 2014: Day 1 Recap, Day 2 via Sentient Decision Science
Keen Strategy on TMRE Takeaways
And if you’re feeling a bit blue because it’s over, here’s a bit of fun to give you a quick lift until next time.
Market Research Love Song by Jibunu:
Storytelling at it’s best:
Flashmob anyone, Oye Como Va:

ABOUT THE AUTHOR

 
Valerie RussoFormerly a senior copy editor at Thomson Reuters, a research editor at AOL,  and a senior web publicist at Hachette Book GroupValerie M. Russo is editor at large of The Front End of Innovation BlogThe Market Research Event BlogThe World Future Trends Tumblr, the Digital Impact Blog, and also blogs at Literanista.net. She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, an Informa LLC., and her poetry was published in Regrets Only on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at vrusso@iirusa.com or @Literanista.

Inside the Annual TMRE EXPLOR Award and NGMR Disruptive Innovator Award

TMRE 2014 is a proud host of two of the market research industry’s most prestigious awards: The EXPLOR Award and NGMR Disruptive Innovator Award, which recognize outstanding and innovative work in the market research industry today.  I recently sat down with Tom Anderson, Managing Partner, Anderson Analytics ‘ OdinText and Chuck Miller, President, Digital Marketing & Measurement, LLC (DM2), discuss the awards and why TMRE keeps them coming back.
So, where did these prestigious awards begin?
Back in early 2007 The Next Generation Market Research networking group was founded – the first market research group of its kind created to address the stagnant slow moving situation at the time. The group mission stated, ‘The market has changed, the customers have changed, why should consumer insight be the same’? 
‘Initially, it was a group for those of us who wanted to use more advanced analytics and work across different and larger data,’ Anderson explained. ‘As time went on, and everyone started talking about ‘Innovation.’ the group actually played quite a different role as well. Many of the members are very senior and experienced research folks, and while welcoming new techniques and methods from the data and text mining fields for instance, we also wanted to vet these new techniques being suggested to make sure they were methodologically sound and actually useful.’
Today, with more than 20,000 members, NGMR remains a resource for these types of discussions, and NGMR Disruptive Innovator Award celebrates not just Innovation for the sake of Innovation, but Innovation that truly is disruptive.  The award recognizes companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation to drive research industry progress. This year’s winners will receive a complimentary pass to TMRE and the opportunity to present the winning case study during this session.
‘This is an award by researchers for researchers, and it’s not just about innovation for the sake of innovation, it’s about sound innovation that makes sense for our field,’ said Anderson.
For the past 15 years, EXPLOR has been a showcase for research innovation, highlighting some of the best research in our industry. According to Miller, over the years the winner has been an approach that was ahead of its time, but they would eventually embrace ‘ such as insights gathered through a mobile diary.  Other times it highlighted groundbreaking work that was meaningful to the client but that hasn’t become mainstream ‘ such as assessing consumer behaviors using GPS enabled shopping carts.  ‘In all cases, EXPLOR gives us exposure to great research creativity, and generally a glimpse of things to come,’ he explained.
Today, The EXPLOR award recognizes breakthrough innovation in technology as applied to market research.  This award is a case study competition, so it highlights a real-world research problem and solution.  According to Miller, case studies must be formed around a client-driven business problem, then demonstrate how the client and supplier team applied new techniques to deliver insight.  So, EXPLOR is less about using a cool new tool, and more about how innovation solved an important problem for a client organization. This year’s winner will receive a complimentary pass to TMRE and the opportunity to present the winning case study during this session. This year, the EXPLOR Award is brought to you by DM2. 
Anderson and Miller value sound innovation and want to reward it, but they also realize that the word ‘Disruptive Innovation’ can mean a lot of different things, and they can’t really tell how disruptive something will be until it’s been around for a while. They favor individuals and companies that have demonstrated that they can be useful and widely adopted, but also like to see brand new software and methods and try to give them the benefit of the doubt while scrutinizing them under the methodological lens.
So, what does winning one of these prestigious awards mean for a company or an individual? There are many nominations each year, so even being selected as a finalist is something to be proud of, according to Anderson. ‘In a competitive industry such as this, it’s obviously beneficial to point to an award like NGMR as a sign of distinction. Last year a prominent market research blogger even referred to the NGMR award as ‘The Nobel Prize of the Marketing Research Industry.’
People are always thankful EXPLOR provided them an opportunity to share their passion about a tool or technique, or their company as a whole, according to Miller. ‘The award can call attention to very deserving employees to help them advance their careers, but at the end of the day I know these people are more driven by their passion around innovation ‘ and the desire to do things that have never been done.’
For this year, nominations are open and Anderson and Miller have already received a couple of interesting submissions. Unfortunately, most submissions come in during the final week, which does not give them any time to request additional information from an applicant if needed. If you are considering applying, you are encouraged to apply early.  Additionally, the committee members each evaluate and rate several submissions, so they also encourage visuals or videos etc. if available. 
‘The hardest thing is selecting one single winner in one of our three categories, when there are two or three individuals or firms that are close,’ explained Anderson. ‘That’s why we do encourage people to resubmit the next year. We have had winners who won the third time/year around!’
Two things excite Miller about the EXPLOR award on an annual basis. ‘First, I really enjoy discussing with the judges all of the creative applications people are using in our business today.  It’s always a broad array of techniques used to address a variety of business problems, which is fascinating,’ he said. ‘Second, and more importantly, it’s really exciting to see the winning team receive recognition for the great job they’ve done.  Generally there is some risk-taking involved as they’ve applied creativity to solve a problem, so it’s great to see their work validated and their efforts rewarded.’
Each year Anderson participates in TMRE because to him, TMRE is the largest marketing research event with the biggest key notes and venue, which has continued to be the logical home for The Nobel Prize of Marketing Research.  In addition, the post award break out session with the winners, which this year will be moderated by a known industry disruptor and entrepreneur, Kristin Luck, President & CMO at Decipher and founder of WIRe (Women in Research).  
According to Miller, TMRE is a great forum for the EXPLOR Awards because it brings together the highest caliber client and provider-side researchers. 
He added, ‘These folks are the change agents in their organizations who can benefit from exposure to leading-edge research innovation.  It’s great that TMRE and the EXPLOR/NGMR awards push our industry forward in this way.’
All EXPLOR Award and NGMR Disruptive Innovator Award entries must be received by September 8, 2014. For award submission details, click here: http://bit.ly/1pxBUKR
To register for TMRE 2014 this October in Boca Raton, FL click here: http://bit.ly/XM1S2P

About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc. 

Inside the Annual TMRE NGMR Disruptive Innovator and EXPLOR Awards

TMRE 2014 is a proud host
of two of the market research industry’s most prestigious awards: The EXPLOR Award and NGMR Disruptive Innovator
Award
, which recognize outstanding and innovative work in the market
research industry today.  I recently sat
down with Tom Anderson, Managing Partner, Anderson Analytics ‘ OdinText and
Chuck Miller, President, Digital Marketing & Measurement, LLC (DM2), to discuss the awards and why TMRE keeps them coming back.
So, where did these prestigious awards begin?
Back in early 2007 The Next Generation Market Research
networking group was founded – the first market research group of its kind
created to address the stagnant slow moving situation at the time. The group
mission stated, ‘The market has changed, the customers have changed, why should
consumer insight be the same’? 
‘Initially, it was a group for those of us who wanted to use
more advanced analytics and work across different and larger data,’ Anderson
explained. ‘As time went on, and everyone started talking about ‘Innovation.’
the group actually played quite a different role as well. Many of the members
are very senior and experienced research folks, and while welcoming new
techniques and methods from the data and text mining fields for instance, we
also wanted to vet these new techniques being suggested to make sure they were
methodologically sound and actually useful.’
The NGMR Disruptive
Innovator Award
Today, with more than 20,000 members, NGMR remains a
resource for these types of discussions, and NGMR Disruptive Innovator Award
celebrates not just Innovation for the sake of Innovation, but Innovation that
truly is disruptive.  The award recognizes
companies and individuals that have demonstrated outstanding leadership as
change agents and made significant contributions to harnessing disruptive
innovation to drive research industry progress. This year’s winners will
receive a complimentary pass to TMRE and the opportunity to present the winning
case study during this session.
‘This is an award by researchers for researchers, and it’s
not just about innovation for the sake of innovation, it’s about sound
innovation that makes sense for our field,’ said Anderson.
For the past 15 years, EXPLOR has been a showcase for
research innovation, highlighting some of the best research in our industry. Other times it highlighted groundbreaking work that was
meaningful to the client but that hasn’t become mainstream ‘ such as assessing
consumer behaviors using GPS enabled shopping carts.  ‘In all cases,
EXPLOR gives us exposure to great research creativity, and generally a glimpse
of things to come,’ he explained.
Today, The EXPLOR award recognizes breakthrough innovation
in technology as applied to market research.  This award is a case study competition, so it
highlights a real-world research problem and solution.  According to
Miller, case studies must be formed around a client-driven business problem,
then demonstrate how the client and supplier team applied new techniques to
deliver insight.  So, EXPLOR is less about using a cool new tool, and more
about how innovation solved an important problem for a client organization. This
year’s winner will receive a complimentary pass to TMRE and the opportunity to
present the winning case study during this session. This year, the EXPLOR Award
is brought to you by DM2. 
Anderson and Miller value sound innovation and want to reward
it, but they also realize that the word ‘Disruptive Innovation’ can mean a lot
of different things, and they can’t really tell how disruptive something will
be until it’s been around for a while. They favor individuals and companies
that have demonstrated that they can be useful and widely adopted, but also like
to see brand new software and methods and try to give them the benefit of the
doubt while scrutinizing them under the methodological lens.
So, what does winning one of these prestigious awards mean
for a company or an individual? There are many nominations each year, so even
being selected as a finalist is something to be proud of, according to
Anderson. ‘In a competitive industry such as this, it’s obviously beneficial to
point to an award like NGMR as a sign of distinction. Last year a prominent
market research blogger even referred to the NGMR award as ‘The Nobel Prize of
the Marketing Research Industry.’
People are always thankful EXPLOR provided them an opportunity
to share their passion about a tool or technique, or their company as a whole,
according to Miller. ‘The award can call attention to very deserving employees
to help them advance their careers, but at the end of the day I know these
people are more driven by their passion around innovation ‘ and the desire to
do things that have never been done.’
For this year, nominations are open and Anderson and Miller
have already received a couple of interesting submissions. Unfortunately, most
submissions come in during the final week, which does not give them any time to
request additional information from an applicant if needed. If you are considering
applying, you are encouraged to apply early. 
Additionally, the committee members each evaluate and rate several
submissions, so they also encourage visuals or videos etc. if available. 
‘The hardest thing is selecting one single winner in one of
our three categories, when there are two or three individuals or firms that are
close,’ explained Anderson. ‘That’s why we do encourage people to resubmit the
next year. We have had winners who won the third time/year around!’
Two things excite Miller about the EXPLOR award on an annual
basis. ‘First, I really enjoy discussing with the judges all of the
creative applications people are using in our business today.  It’s always
a broad array of techniques used to address a variety of business problems, which
is fascinating,’ he said. ‘Second, and more importantly, it’s really exciting
to see the winning team receive recognition for the great job they’ve
done.  Generally there is some risk-taking involved as they’ve applied
creativity to solve a problem, so it’s great to see their work validated and
their efforts rewarded.’
Each year Anderson participates in TMRE because to him, TMRE
is the largest marketing research event with the biggest key notes and venue,
which has continued to be the logical home for The Nobel Prize of Marketing
Research.  In addition, the post award
break out session with the winners, which this year will be moderated by a
known industry disruptor and entrepreneur, Kristin Luck, President & CMO at
Decipher and founder of WIRe (Women in Research).  
Kristin Luck,
President & CMO at Decipher and founder of WIRe
According to Miller, TMRE is a great forum for the EXPLOR
Awards because it brings together the highest caliber client and provider-side
researchers. He added, ‘These folks are the change agents in their
organizations who can benefit from exposure to leading-edge research
innovation.  It’s great that TMRE and the EXPLOR/NGMR awards push our
industry forward in this way.’
All EXPLOR Award and
NGMR Disruptive Innovator Award entries must be received by September 22, 2014. For
award submission details, click here:
http://bit.ly/1pxBUKR
To register for TMRE
2014 this October in Boca Raton, FL click here:
http://bit.ly/XM1S2P

About the Author:
Amanda Ciccatelli, Social Media Strategist of the 
Marketing Division at IIR USA, has a background in digital and print
journalism, covering a variety of topics in business strategy, marketing, and
technology. Amanda is the Editor at Large for several of IIR’s blogs
including 
Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld
and World Congress for Business Analysts
, and a regular contributor to Front End of Innovation and The Market Research Event,.
She previously worked at Technology Marketing Corporation as a Web Editor where
she covered breaking news and feature stories in the technology industry. She
can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc. 

TMRE Session Spotlight: Shattering the Proverbial Glass Ceiling: Tools and Techniques for Getting in the Game

Earlier this year, TMRE guest blogger Kelley Styring challenged the women of the market research industry to step up and use their outside voices.  In the spirit of Kelley’s challenge for women to step up and become a voice in the market research industry, we’d like to feature four women who have done exactly that.  On Tuesday, November 13 during the Strategy and Futuring track at The Market Research Event, they will gather to discuss how women can forge a way in the industry for their peers.

Featured Session: Shattering the Proverbial Glass Ceiling: Tools and Techniques for Getting in the Game

Featured Speakers: Louise Chater, SVP, CRM & Research at The Walt Disney Studios
Jackie Wilgar, SVP, Marketing, North America- Live Nation Entertainment, Ticketmaster
Kelley Peters, Vice President, Integrated Insights & Strategy, Post Foods
Moderator: Kristin Luck, President, Decipher, Inc.

About the session: It’s no secret that the MR space has been dominated by men in senior management (16% of the Honomichl 50 CEO’s are women and 4.3% of venture funded companies are run by women), but the truth is that women have been making broad marks on the industry for the past decade. With glass ceilings to shatter, preconceived notions to overcome and the conquering of stereotypes as part of daily life, these female market research professionals share the experiences that led them to entrepreneurial brilliance and unparalleled innovation. These are real-world skills and capabilities that either gender can benefit from learning about. The panel helps participants develop and accelerate what they all want more of ‘ more women as CEOs or in senior management positions, more women starting their own research firms, more women choosing research as a career path, more knowledge around how to get to that next career level career.

To find out about the rest of the TMRE event, download the agenda.  If you’d like to join us November 12-14, 2012 in Boca Raton, register today and mention code TMRE12BLOG to save 15%  off the standard rate.