Tag Archives: Kraft

This Week In Market Research: 9/22/14 – 9/26/14

Marketing To The Women on Pinterest: Strategies based on statistics

Working 52 Minutes, Taking 17 Minutes Off: Big Data study finds the most productive way to work

How to Use Twitter Analytics to Your Advantage: Exporting and Analyzing

Putting Data Integration on The Menu: How Kraft started analyzing their data and putting it to better use and how it could help you

5 Examples of How Next-Gen Social Analytics are Transforming Digital Marketing

Customer Experience: 12 Critical Points You Should Be Addressing

The Future of Customer Service: Customers want to be part of a conversation with thoughts, humor, and feedback from companies

Implementing Predictive Analytics: 4 Techniques You Should Know

Fighting Financial Fraud: Using Big Data to Prevent Theft

How to Protect Your Smartphone: Tips for hiding your data

About the Author:
Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

Market research in the air

While reading some blogs, one at Innoblog caught my attention. They discuss how in February, Jet Blue and Kraft teamed up to provide free bagels and cream cheese to passengers on their flights. Kraft employees were sent along with the bagels to discuss the promotion. This blog points out that travelers are a captive audience that are prefect for market research. Since all types of people are needed for the bet input to make products better, these captive audiences are a great way to capture everyone’s opinion. And even in these days with the significant increase in the price of traveling, passengers might be more willing to participate. Have you heard of anyone else collecting their data in this fashion? What do you think about it?