Tag Archives: Kathleen McLean

Turning Trials into Triumph in the New Media Landscape

Photo: Tony Grove Lake, United States, by Greg Rakozy

“Dwell on the beauty of life. Watch the stars, and see yourself running with them.” – Marcus Aurelius, Meditations

During Day 1 of the Media Insights & Engagement conference, Ryan Holiday, media strategist and author of The Obstacle is the Way and Growth Hacker Marketing, encouraged attendees to embrace Marcus Aurelius’ philosophy of Stoicism to turn adversity into an advantage. 

According to the Internet Encyclopedia of Philosophy, “the aim of Stoicism was not merely to gain a rational understanding of the world but to allow that rational understanding to inform the way in which one lived.” 

“In any and every situation – no matter how bad or seemingly undesirable it is – we have the opportunity to practice a virtue,” Ryan asserts. During his presentation, Ryan explained that many icons of history followed this philosophy – from John D. Rockefeller to Amelia Earhart to Ulysses S. Grant to Steve Jobs – to turn obstacles into opportunities.

The three disciplines of this philosophy are:
- Perception: what we tell ourselves an obstacle means
- Action: seeing the obstacle as an opportunity, then taking advantage of that opportunity
- Will: what you bring to overcome the obstacle

Today, many of the conference presenters explained how they are applying this philosophy to navigate the new media landscape.

During his presentation, “Revolution or Reinvention? Some Straight Talking on TV’s Transformation,” David Boyle, BBC Worldwide, said “that things are changing, but it’s a slow revolution, not chaotic disruption.” He explained how it’s not a “doom and gloom” situation, but one from which we can learn to adapt to the new ways of learning about our customers.

This philosophy can also be seen In Chanon Cook and Kathleen McLean‘s presentation, “Keepin’ it Together: Maintaining the Connection between Content and Brand Today.” They explained how Comedy Central is overcoming the challenge of meeting customers on their own terms for viewing content, while successfully maintaining the critical connection between brand, content and viewer.

In “Measurement Science: Unlocking Data’s Potential,” Pat Pellegrini, Ph.D., Simmons Research, explored how Simmons is taking on the challenge of minimizing sample burden, maximizing passive data collection, and modeling and calibrating across data.

Stay turned for more conference updates and insights on ways to triumph in the new media landscape!


Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

How Does Your Brand Show the Love?

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“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” – Howard Schultz, CEO and Chairman, Starbucks

Brands are built on relationships with customers. To have “customers for life” you must win their hearts. In “How to Get Into the Hearts of Your Audience with the Emotional Branding Tactics Used by Apple, Nike & Coca-Cola” by Mary Stribley, she says that “by adding an emotional dimension to their brands, they’ve managed to cultivate loyal advocates and legions of lifelong paying customers.” 

To learn more about making meaningful connections with your customers, join Chanon Cook, SVP, Strategic Insights & Research, Comedy Central and Kathleen McLean, Sr. Manager, Strategic Insights & Research, Comedy Central, as they present “Keepin’ It Together: Maintaining the Connection between Content and Brand Today” on Feb. 1 during the Media Insights & Engagement Conference in Fort Lauderdale, Florida.

During this session, you’ll learn the push and pull of meeting viewers on their terms with the need to maintain a connection between brand, content and viewer. 


Register today!

Join our network and stay connected all year long:
- twitter.com/@_MediaFusion
- linkedin.com/Media Insights & Engagement
- facebook.com/Media Insights & Engagement

Session descriptions are from the Media Insights & Engagement Conference brochure.

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com