If shopper marketing is about influencing shoppers at the point of purchase decision, how much do we really know about how and where shoppers make decisions?
Our learning is increasing all of the time and we actually know quite a lot as an industry, but for some reason we often seem to forget or ignore everything we know when we try to influence shoppers.
In fact, a huge amount of money, especially if price discounts are being taken into account, is being spent often in ways that may neither help or be damaging to the brand.
We’ll explain what happens along the Shopper Decision Journey and give key insights into why their behaviour is not always what you want during our upcoming Webinar, Shoppers Behaving Badly.
This presentations looks at:
- how shoppers really make decisions
- the implications for shopper marketing
- and how to drive a return on investment
When: Wed, Sep 24, 2014 at 10:00 AM EDT
Duration: 45 minutes includes Q&A
—>>> Sign up here
- Kirstie Hawkes, Director & Consumer and Shopper Lead, Kantar Retail Europe
- Richard Tolley, Director & Consumer and Shopper Lead, Kantar Retail Europe
- Lee Smith, Global Director, Retail and Shopper
Presented by Kantar Retail and the producers of the International Shopper Insights in Action Event, which unites over 250 of the most prominent retailers and FMCGs from across 35+ countries to share best practices (and next practices). Leading Researchers, Category Managers, Shopper Marketers, Merchandisers and Industry Experts attend to explore consumer and shopper behaviour, the decision journey and how to champion the value of activating intelligence for basket growth. We invite you to join us in Edinburgh this November and help build the future of retail together.