Tag Archives: Julya Fridman

What You Can Learn from Big Data

Photo by Kevin Morris via Unsplash

“In God we trust. All others must bring data.” – W. Edwards Deming, statistician, professor, author, lecturer, and consultant

Understanding how to use big data is a top priority in every industry. With all of the mystery and complexity surrounding big data, many people are confused about what big data is and what it isn’t. 

In “7 Myths About Big Data Dispelled” by David Zaleski, he says “it’s time to dispel some glaring misconceptions about this form of measurement.” 

In the meantime, learn more about big data during the Media Insights & Engagement Conference Feb. 1-3 in Fort Lauderdale, Florida. Here are three presentations you’ll want to check out: 

Vitaly Tsvin, SVP, Business Intelligence, AMC Networks, and Melanie Schneider, VP, Research, AMC & Sundance, presents “Locate, Engage and Get Viewers to Tune in Through Data Integration.” You’ll discover the process of using different data sources and science to successfully target audience segments. 

- Amy Carney, President, Advertiser Sales, Strategy & Research, Sony Pictures Television, presents “Good Data Doesn’t Have an Asterisk: Data to Insights.” Hear how Sony consolidated ratings, syndicated data, primary research and input from creative teams to better understand viewership drivers in the U.S. and on a global scale.

Julya Fridman, VP, Distribution and MultiPlatform Analytics, A+E Networks, presents “Big Data, Big Insights.” Case studies will illustrate how audience-based data helps track tuning behavior across platforms.

Register today!

Join our network and stay connected all year long:
- twitter.com/@_MediaFusion
- linkedin.com/Media Insights & Engagement
- facebook.com/Media Insights & Engagement

Session descriptions are from the Media Insights & Engagement Conference brochure.

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

Live from #MediaInsight: Centralizing, Aggregating, and Normalizing Multiplatform Video Data

Julya Fridman, VP, Business Development and Distribution Analytics, A+E NETWORKS and Paul Giordano, Chief Client Officer, MEDIAMORPH tackle measuring video consumption on different platforms

Ad supported cable is in a stable condition – over the past couple of years, viewership and hierarchy of networks is very much unchanged.  What is changing, however, is how people are consuming content as more and more options become available.  

By 2020, non-legacy TV will dominate roughly 50% of the video market, as tablets, smartphones, and smart TVs continue to grow in popularity. 

Adding up all devices, A&E networks had nearly 300 billion minutes of viewership in Q42013.  This means that on the average minute, 2.3 million people were watching A&E content.

Looking back to 2012, the share of non-linear content consumption has been growing steadily to today.  Over 40% of this consumption comes from video on demand.  

Beyond benchmarking, this data is useful in helping to forecast platform growth and determine whether each platform can be monetized.  
While there are still major challenges, measuring multiplatform data is becoming a reality – and one with increasing accuracy. 


Ben Proctor is Insights Strategist at Miner & Co. Studio, a New York-based consultancy