Register by August 20 & Mention code JL10TMREBLOG and Receive a Complimentary Copy of Jonah PLUS join in and lock in our $400 early bird discount off the standard rate.
Join Jonah Lehrer, Author of How We Decide: The New Science of Decision Making at The Market Research Event for his much anticipated Keynote Presentation: The New Science of Decision Making.
Jonah will answer two questions of paramount importance to market research:
‘ How does the human mind make decisions?
‘ And how can you make those decisions better?
He will share you how leaders are taking advantage of new discoveries in neuroscience to make better television shows, win more football games, improve military intelligence — the list is endless. (On the flip side: how did defects in our decision-making apparatus lead to, among other things, the current financial crisis, costly wars, and how can we overcome these inherent flaws in our brain?)
Visit the bookstore immediately following his session you can have your copy of Jonah’s bestselling book, How We Decide signed during a rare book signing opportunity.
The Market Research Event
November 8-10, 2010
Hilton San Diego – Bayfront
San Diego, CA
In addition to Jonah Lehrer, you will hear from 125+ leading market researchers, authors and academics, including: Dan Heath, Co-Author of Switch, Chris Anderson, Author of Free: The Future of a Radical Price & Author of The Long Tail, Richard Thaler, Author of Nudge, Michael Tchong, Founder, Ubercool & world renowned Trendhunter, and VPs from: Johnson & Johnson, Best Buy, Charles Schwab & Company, ESPN, PepsiCo, Darden Restaurants, White Castle, QVC, Campbell Soup Company, Avis Budget Group, IFC/Sundance Channel, Pershing LLC, NBC Universal, and more.
Download the brochure to see all the hot topics they will be addressing.
Special Announcement! Future Market Research Leaders Education Series has partnered with faculty from the University of Notre Dame to bring you a co-located event for your Junior Team Members. Save 20% when your company attends both events!
For more information or download the brochure or visit – http://bit.ly/MRLeaders_2010