Tag Archives: Jim Dator

A look back at TMRE 2009: How Do You Research A Tsunami? A New Era For Market Research

The Market Research Event 2010 is taking place this November 8-10, 2010 in San Diego, California. Every Friday leading up to the event, we’ll be recapping one session from The Market Research Event 2009.

Keynote Presentation: How Do You Research A Tsunami? A New Era For Market Research

Presenter: Jim Dator, Professor, University of Hawaii & Director of the Hawaii Research Center for Future Studies

Jim Dator begins his keynote presentation by mentioning that this is a great time for transformation in market research, and that the economy will bring forth new opportunities that were not available before.

To be truly effective in future studies, forecasting has to be done continuously instead of one-shot only.

Jim explains the way the Three ‘components’ of the future used to be
1. Continuations ‘ 80%
2. Cycles ‘ 15%
3. Novelties ‘ 5%
Then he goes on to explain the three ‘complements’ as it may be now
1. Continuations ‘ 5%
2. Cycles ‘ 15%
3. Novelties ‘ 80%

In order to make predictions and assumptions on the future you must be ready to sound ridiculous, to be laughed at, and even to be wrong at times. The definition of Future studies does not mean studying the future but instead images, ideas, theories, and methods of the future. Jim has discovered that billions of images of the future can be categorized into 4 alternatives.
- Continuation
- Collapse
- Disciplined Society
- Transformational Society

Jim Dator mentions, ‘Humans are able to do things they could not do before and thus develop new ideas, new values, and new social institutions.’

Keynote Presentation: How Do You Research A Tsunami? A New Era For Market Research

Presenter: Jim Dator, Professor, University of Hawaii & Director of the Hawaii Research Center for Future Studies

Jim Dator begins his keynote presentation by mentioning that this is a great time for transformation in market research, and that the economy will bring forth new opportunities that were not available before.

To be truly effective in future studies, forecasting has to be done continuously instead of one-shot only.

Jim explains the way the Three ‘components’ of the future used to be
1. Continuations ‘ 80%
2. Cycles ‘ 15%
3. Novelties ‘ 5%
Then he goes on to explain the three ‘complements’ as it may be now
1. Continuations ‘ 5%
2. Cycles ‘ 15%
3. Novelties ‘ 80%

In order to make predictions and assumptions on the future you must be ready to sound ridiculous, to be laughed at, and even to be wrong at times. The definition of Future studies does not mean studying the future but instead images, ideas, theories, and methods of the future. Jim has discovered that billions of images of the future can be categorized into 4 alternatives.
- Continuation
- Collapse
- Disciplined Society
- Transformational Society

Jim Dator mentions, ‘Humans are able to do things they could not do before and thus develop new ideas, new values, and new social institutions.’

Updated TMRE Speaker Profile: Jim Dator

Jim Dator will be a keynote speaker at this year’s The Market Research Event. The Market Research Event will be taking place from October 18-21, 2009, in Las Vegas, Nevada. He will be presenting “How do you Research a Tsunami? A New Era For Market Research.”

Dator founded Alternative Futures in 1977, and is currently a professor at the University of Hawaii. He is also the Head of Futures Graduate Option. A collection of the papers he has written is available here. A podcast titles “Four Generic Images of the Futures ‘ Continued Growth, Collapse of Economic Stuctures, Disciplined Sustainable Society, Transformation” is available here.

His major areas of specialization include:

–Political futures studies (especially the forecasting and design of new political institutions, and the futures of law, education, and technology)

–Space and society, especially the design of governance systems for space settlements

–The political-economic futures of North America, the Pacific Island region, and East Asia, especially Japan and South Korea

–Media production and the politics of media– video, radio, and multimedia production and the effects of these media on political and other human relations and consciousness

He is also: Co-Director, Space & Society Department International Space University, Strasbourg, France.

Fellow and member of the Executive Council of the World Academy of Art & Science,

Secretary General/President of the World Futures Studies Federation, 1983-93.

He was an advisor to the Hawaii State Commission for the Year 2000, and has consulted with state futures commissions for Florida, Oregon, and Illinois. He has been a planning consultant to the state judiciaries of Hawaii, Virginia, Arizona, Massachusetts, Illinois and Kansas, and the Federated States of Micronesia as well as several law firms in Hawaii and on the US mainland.

He has lectured to several thousand general, professional, governmental, business, as well as futurist, audiences in Hawaii and throughout the United States and Canada, and in Costa Rica, Italy, Egypt, Germany, Malaysia, Mexico, Sweden, Holland, England, North and South Korea, Japan, China, Yugoslavia, Spain, Hungary, Australia, Romania, Russia, Estonia, Latvia, Switzerland, Bulgaria, Finland, New Zealand and Pakistan.

References: Wikipedia and Muratopia