Tag Archives: Jet Blue

Just Announced: VP of In-Flight Customer Experience at JetBlue Speaking at NACCM 2010

Vicky Stennes
Vice President, In-Flight Customer Experience,
JetBlue Airways

How did the friendly skies get so unfriendly?

We all heard about the recent stories involving the JetBlue flight attendant and the outpouring of empathy toward his actions. As usual, JetBlue was very quick to address the situation- which is what customers have come to expect from the company, which was ranked ‘Highest in Customer Satisfaction Among Low-Cost Carriers in North America’ by J.D. Power and Associates just two months ago.

In light of this incident, we are pleased to announce the newest speaker addition to the NACCM 2010 agenda, Vicky Stennes, Vice President, In-Flight Customer Experience, JetBlue Airways.

JetBlue obviously invests in their customers- Now is the time to invest in yours. It all starts at NACCM.

Need some extra ammunition for getting approval? We’re here for you. There are reasons people come back to NACCM each year for all their customer focused needs…

Access to the 2009 Executive Summary
Gain access to the 2009 Executive Summaries from NACCM, Customer UNinterrupted and Linkage Strategies. Opt-in here with your contact information and we’ll provide you with the key learnings from 2009 that you can present to management.

Validating the Value
Consider these AVERAGE costs (and consider these departmental budgets an alternative place to fund your conference investment). NACCM is actually a great cost saver. See the average costs below and then you do the math. NACCM provides incredible business value for a fraction of the spend.

‘ Acquiring a new client costs between $500 and $5000, depending on business type and product
Click here for more information on the special Loyalty & Social CRM Summit, dedicated entirely to helping you KEEP your exiting customers (with a special focus on the new ways they want to be communicated with online).

‘ Average Research Project: $10,000
NACCM unveils the latest research and showcases it through case studies on how to apply these findings for business REULTS.

‘ Visiting Three Clients: $4,500
NACCM has become the recognized meeting place for the key players in specific segments to come together year after year.

‘ Executive Master’s of Business Administration Programs can range from $45,000 to $100,000
NACCM provides PRACTICAL executive education by focusing on real stories from true business leaders who have tackled issues head-on. Featuring over 70 sessions in just 3 days. PLUS – don’t miss a special training from the Disney Institute. View the full agenda here.

‘ Benchmark Report: $3,500. Cross-Company Benchmark Project: $60,000 – $100,000
NACCM is renowned for bringing together diversity…benchmark yourself across various criteria alongside competitors and industry leaders. View the cross-industry speaking roster.

‘ Product Failure: $100,000
NACCM is the leading platform for sharing what works and what doesn’t. Learn from the failures and successes of others and save yourself, your team and your company resources, time and tears. Click here for more on keynote Joey Fitts’ presentation on “Drive Business Performance: How Leaders Enable a Culture of Intelligent Execution”.

We hope to see you in Orlando this October.

NACCM 2010 – October 25-27, 2020 – Orlando, FL

Building a loyal customer base

At MyCentralJersey.com, they look at ways small businesses can build value and create loyalty for their customers. While this is critical for businesses just starting, companies should always have their customers in mind.

Many companies want to continue to sell their products, however, forget that they need to keep their customers after they draw them in the door the first time. An easy way to do this is to thank customers after their purchases, which will also add value to a product when you sell it. Also, all customer touch points need to be operated with a customer in mind.

What do you think? How do you ensure your customer is taken care of at every touch point to ensure their future loyalty?

NACCM: Customers 1st will be holding a one day summit focusing on creating loyalty. “Creating Uber Loyalists: Cracking The Code On Next Gen Loyalty, Engagement and Advocacy.” Jet Blue, Sony Electronics and Norwegian Cruise Lines will be among the presenters. Find out more about the full day symposium here.

Airlines seeing increase in better customer service

According to the LA Times, many airlines are seeing an increase in quality of customer service. Through the first seven months of 2009, 79% of US flights were on time, as opposed to 75% during the same time in 2008. The claims to lost luggage also dropped 1 bag per 1,00o people from 4.87 last year to 3.89 this year. One factor contributing to the increase in customer service could be because there are fewer flights in the skies, which means more fewer customers for the airlines to work with.

What do you think about the increase in customer service? As a frequent flier, customer service may have improved, but has the general experience of flying increased? While fewer bags were lost, how much of an impact did airlines new charges for checking bags decrease the number of checked bags?

JetBlue will be joining us at NACCM: Customers 1st to present the keynote speech “Fueling Loyalty within a Mile High Customer-Centric Culture” on Tuesday, November 3. Find out more about the speech here.

Customer service winners

I recently came across BusinessWeek’s Customer Service Standouts slideshow. I took some time to look through the top ten to find out what made them so special when it came to their customer service. An overlying theme was treating your employees with respect. If employees love who they’re working for, love the products they’re selling, and are educated on them, odds are your customer service will be great. Here’s Business Week’s top 10 and why they made the list. 1. USAA ‘ With their service team of 12,400 receiving 250,000 hours of reinforcement training a year to service military personnel with they know their product. 2. LL Bean ‘ In the 2007 holiday season, they took time to store up their inventory, leaving less customers calling the call center to complain about items being in stock, even with the extra goods they had left over. 3. Fairmont Hotels & Resorts ‘ All employees get the luxury service when they start the job so they know what it’s suppose to be like for the customers. 4. Lexus ‘ They set up an online chatroom to converse with customers online who are thinking about buying Lexus vehicles. 5. Trader Joe’s ‘ They make an effort to pay their employees the average income in their community, and pride themselves on customer interaction in the store. 6. Starbucks ‘ January started, and they made customer service their number one priority, making changes to their current rocky business. 7. Jet Blue ‘ Their new terminal at JFK Airport in New York City will bring more security outlets, as well as more eticket kiosks. They’ve also added a Customer’s Bill of Rights. 8. Edward Jones ‘ In 2007, they implemented a system to recognize branch managers who excelled at customer service. 9. Lands End ‘ In Sears stores, their current owner, they’ve added in-store monogramming, and also computer kiosks so in store customers can browse online. 10. Ace Hardware ‘ The employees focus on being knowledgeable about their tools. This year, they’re having every employee carry around a skill matrix card, so if they’re not the expert on certain tools, they can quickly connect customers with the right person.