Tag Archives: Jer Thorp

Data Custodianship and the New Information Economy

By Marc Dresner, IIR

I’ve been thinking’and writing’a lot about privacy lately,
and it’s occurred to me that the term may actually be a misnomer when we’re
talking about the collection and use of data about individuals.
John Havens, author of
Hacking H(app)iness: Why Your Personal Data Counts and How Tracking it CanChange the World,’ summed it up quite well in a presentation at TMRE’s sister
event, The Future of Consumer Intelligence, back in May.

‘This is not about privacy; it’s about
control.’
 ‘ John Havens

‘This is not about privacy, which is a preference; it’s
about control,’ said Havens.

Havens’ voice is one in a growing chorus that contends the
Internet economy in its current incarnation’specifically that of data in exchange for services’is fundamentally broken.

Data Slaves Rise Up

Peter Vander Auwera

In July, at the Shopper Insights in Action conference, Peter Vander Auwera, Co-Founder of SWIFT’s Innotribe, who’s written and spoken
extensively on the subject, warned of an impending ‘revolution of the data slaves.’

Vander Auwera’s talk drew on a variety of thought leaders,
all of whom have called for and/or predicted the emanation of a more
egalitarian model. 
For instance:

  • -         
    Jaron Lanier, author of ‘Who Owns the Future?‘ envisions
    a new information economy where people are paid for each instance in which
    information about them is used for commercial purposes.

  • -         
    Internationally renowned security technologist Bruce Shneier even compares the Internet economy to a Feudal system, but Shneier also
    believes a technological way out is inevitable
.

New Model: The Respect Network

While
some of this may seem a little fantastical, I wouldn’t dismiss it because to
varying degrees it’s already happening.

Havens in his
presentation advised keeping
an eye on the personal cloud/personal vault industry. (Forrester covers it.)
He also referenced The Respect Network‘billed as ‘the world’s first global,
private cloud network and peer-to-peer data sharing service”as the poster child
for the emerging model:

  • People get paid directly for access to their
    data
  • Provides a centralized, secure private repository
    for whatever data the person wants stored’social media data, photos, credit
    card data, shoe size, etc.
  • Direct peer-to-peer transmission (no
    middleman
    )
  • Pick and choose which data you want to sell
  • Decide who you want (or don’t want) to sell it
    to
  • Visualization software lets the user look at and
    think about their own data in novel ways

Note: Great WSJ blog on this topic with details about The Respect
Network model. See http://blogs.wsj.com/digits/2014/06/25/network-lets-you-sell-your-data-for-cloud-storage/
Whatever
the form, you can expect to see more options for consumers to exercise
greater control over the collection and use of their data.
But for now, I think the distinction between privacy and
control is an important one, because the privacy movement shouldn’t necessarily
be construed as blanket opposition to the sharing of consumer data or rejection of the use of that data by
companies.

Data ethics will be the new
‘green.’ 
‘ Jer Thorp

Another speaker from the FoCI conference in May, JerThorp, made a great analogy when he predicted that data ethics will be the new
‘green.’

Thorp is Co-Founder of The Office for Creative Research and former
Data Artist in Residence at The New York Times Co.

He advised companies to start thinking not in terms
of data ownership, but data custodianship
and to position themselves as ‘data ethical,’ which entails:

1.       Informed consent

2.       Transparency around how
the data will be used

3.       The option for people to
have their records terminated (aka ‘the ability to be forgotten’)

If calls for
privacy protection’at least with regard to commercial activities’are really just
an expression of people’s desire to be informed and consulted, then the
solution would seem to be to involve people in the process.

Thorp said he’s had discussions
about consumer data ethics with a lot of companies, and it’s the older,
established corporations that seem most receptive to the concept because ‘they
understand that customer distrust is an untenable proposition.’  

 

Executives at start-ups, in
contrast, ‘aren’t listening because they have an exit strategy for two years out,’
said Thorp.

 

In any event, people
may not have to wait for legislators to catch up. The market may sort it out.

Companies that don’t institute ‘data ethical’
policies and practices may find themselves at a competitive disadvantage as
consumers take their business to a rival that has recognized the opportunity.

And like any
market with a large unmet need, expect a variety of new entrants to come to the
rescue with commercially available solutions designed to help people manage and
control their own data.

ABOUT THE AUTHOR
Marc Dresner is IIR USA’s sr. editor and special communication project lead. He is the former executive editor of Research Business Report, a confidential newsletter for the marketing research and consumer insights industry. He may be reached at mdresner@iirusa.com. Follow him @mdrezz.

TMREtv Video: The State of Brand Insights and Engagement in Market Research

Market Research is undergoing a transformation, engagement and insights are key to successful data capture that can truly become a catalyst for impact within your company. This video medley shows a medley of key
points from thought leaders throughout the event from 2013. This video is brought to you by TheMarket Research Event (TMRE)

Explore:

  • Time Wasters & Gamification:
One billion people spend at least one hour playing a video
game every day.

  • Transforming Problem Solving:
‘Design thinking is one of the most critical components for
leadership.’
  • Devices and Tech Innovation:

In 1975, we spent 16 hours a week in front of a screen, last year
it was 44 hours.

About the Author:

Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

Ray Kurzweil On Intelligence When Minds & Machines Become One

“WHY DID YOU CHANGE YOUR MIND?”
Every researcher’s dream is to truly understand what
motivates, persuades and changes behavior. 
Technology is a disruptor, and when
paired with science the possibilities are endless.  

Come explore possibility with us at The Future of Consumer
Intelligence and discover how to translate genuine insight into confident
decision making.
The Future of
Consumer Intelligence 2014
May 19-21, 2014 // Sheraton Universal // Universal City, CA

Download the brochure
for full conference details: http://bit.ly/1fLunmf
2014 Keynotes
include:
  • The Web Within Us: When Minds & Machines Become One, Ray
    Kurzweil, Director of Engineering, GOOGLE 
  • The Need for BIG Privacy in a World of Big Data, Ann
    Cavoukian, Information & Privacy Commissioner, 
  • ONTARIO, CANADA
  • Making Data More Human, Jer Thorp, Former Data Artist, THE
    NEW YORK TIMES
  • How to Generate Word of Mouth, Jonah Berger, Author,
    CONTAGIOUS: WHY THINGS CATCH ON 
  • When the Future Begins – A Guide to Long-Term Thinking,
    Magnus Lindkvist, Trendspotter, Futurologist
  • Designing Habit-Forming Technology, Nir Eyal, Habit Design
    Researcher, NIRANDFAR.COM

Topics Covered Include:

Consumer Intelligence // Big Data & Analysis // Strategy
& Action Planning // The Future Consumer // The Connected Consumer //
Research at the Center of Marketing Strategy // Data Visualization //
Crowdsourcing // The Future Researcher // Beyond Data Driven // Social
Listening //
Designing Intelligence // Privacy in a World of Big Data // From Consumer
Understanding to Empathy // Leveraging Technology to Uncover Deeper Insights //
Designing Habit-Forming Technology
And much more!
Mention code FOCI14BLOG & Save 15% off the standard
rate. Register today:
 
**Plus, don’t miss your special video invitation from
conference Chairman Ben Smithee to find our why you need to attend The Future
of Consumer Intelligence: http://bit.ly/MuI2CO
Interested in learning more? Download our new, interactive
conference brochure loaded with exclusive content that can’t be found anywhere
else: http://bit.ly/1fLunmf
We hope to see you in California!
Best,
The FOCI Team
@TMRE
#FOCI14

www.themarketresearcheventblog.com

Ray Kurzweil On Intelligence When Minds & Machines Become One

“WHY DID YOU CHANGE YOUR MIND?”
Every researcher’s dream is to truly understand what motivates, persuades and changes behavior. 
Technology is a disruptor, and when paired with science the possibilities are endless.  
Come explore possibility with us at The Future of Consumer Intelligence and discover how to translate genuine insight into confident decision making.
The Future of Consumer Intelligence 2014
May 19-21, 2014 // Sheraton Universal // Universal City, CA

Download the brochure for full conference details: http://bit.ly/1fLunmf
2014 Keynotes include:
  • The Web Within Us: When Minds & Machines Become One, Ray Kurzweil, Director of Engineering, GOOGLE 
  • The Need for BIG Privacy in a World of Big Data, Ann Cavoukian, Information & Privacy Commissioner, 
  • ONTARIO, CANADA
  • Making Data More Human, Jer Thorp, Former Data Artist, THE NEW YORK TIMES
  • How to Generate Word of Mouth, Jonah Berger, Author, CONTAGIOUS: WHY THINGS CATCH ON 
  • When the Future Begins – A Guide to Long-Term Thinking, Magnus Lindkvist, Trendspotter, Futurologist
  • Designing Habit-Forming Technology, Nir Eyal, Habit Design Researcher, NIRANDFAR.COM

Topics Covered Include:

Consumer Intelligence // Big Data & Analysis // Strategy & Action Planning // The Future Consumer // The Connected Consumer // Research at the Center of Marketing Strategy // Data Visualization //
Crowdsourcing // The Future Researcher // Beyond Data Driven // Social Listening //
Designing Intelligence // Privacy in a World of Big Data // From Consumer Understanding to Empathy // Leveraging Technology to Uncover Deeper Insights // Designing Habit-Forming Technology
And much more!
Mention code FOCI14BLOG & Save 15% off the standard rate. Register today: http://bit.ly/MupKSc
**Plus, don’t miss your special video invitation from conference Chairman Ben Smithee to find our why you need to attend The Future of Consumer Intelligence: http://bit.ly/MuI2CO
Interested in learning more? Download our new, interactive conference brochure loaded with exclusive content that can’t be found anywhere else: http://bit.ly/1fLunmf
We hope to see you in California!
Best,
The FOCI Team
@TMRE
#FOCI14

Uncover What’s New in Research & Insights at The Future of Consumer Intelligence

How can you expect to uncover new, deeper, more meaningful
insights while still using the same old research methods and tools? What if
there was a way to see your customers in a new light, as individuals instead of
just consumers?

Stop thinking of the what ifs and possibilities. The Future of Consumer
Intelligence will uncover your new opportunities this May. 

The Future of Consumer Intelligence 2014
May 19-21, 2014 // Sheraton Universal // Universal City, CA
The Future of Consumer Intelligence explores how more
meaningful insights are being generated with new tools and technologies with
ideas from sought after gurus like Ray Kurzweil, Director of Engineering, Google,
Nir Eyal, Habit Design Researcher, NirandFar.com, Michelle Dennedy, VP &
Chief Privacy Officer, McAfee and Jer Thorp, Former Data Artist, The New York
Times . They’ll be sharing insights into the humanization of data, privacy in a
world of big data, minds and machines become one, designing habit-forming
technology and much more. Download the brochure: http://bit.ly/1nslbnn

Featured sessions include:

  • Insights to Integration, Procter & Gamble
  • Customer Insights as a Brand Engagement Tool, HSN
  • The Role of Social Across the Consumer Decision Journey, eBay
  • Getting to Deeper Insights: Integrating Grounded Theory into
    Your Research Toolkit, Questcor
  • The Why Behind the Why – Expanding Quantitative
    Capabilities. WE TV

Get a sneak peek into the 2014 event with our exclusive,
interactive FOCI Resources! Download the NEW Interactive Future of Consumer
Intelligence Conference Brochure: http://bit.ly/1nslbnn
Mention code FOCI14LINK & Save 15% off the standard
rate. Register today: http://bit.ly/1ensyGZ
Today’s interconnectedness is grounded in the stringing
together of layered information empowering us to bridge the gap between what
people say they will do and what they actually do. The Future of Consumer
Intelligence delivers the tools and methodologies you need to gain a richer
understanding of your consumer.

We hope to see you in California!

Cheers,
 The FOCI Team
@TMRE
#FOCI14

Let the Data Speak to You ‘ Uncover Future Opportunities at The Future of Consumer Intelligence 2014

“We are on the cusp of the second wave of the big data
revolution.” 2013 was about understanding big data, from collection to
analysis – 2014 is about translating big data into new opportunities. It’s
about taking action on the insights to drive business decisions. 

The Future of Consumer Intelligence will help you discover how data is
transforming the consumers well being, experience and impacting the
productivity of an organization. You’ll understand the processes and tools
being used to aggregate disparate strands of data so you can create a richer
experience that drives loyalty and growth. Download the conference brochure
here: http://bit.ly/1d43gx1

The Future of Consumer Intelligence
2014

May 19-21, 2014 // Sheraton Universal // Universal City, CA

Keynote Spotlight:
Making Data More Human
Jer Thorp, Former Data Artist, The New York Times, Co-Founder, The Office for
Creative Research
  • How can understanding the human side of data lead to innovation and effective
    change? What value is there in the novel and interactive approaches to data
    visualization? And, what are the business applications of creative data-focused
    research? Thorp teaches audiences how adding meaning and narrative to huge
    amounts of data can help people take control of the information that surrounds
    them, and revolutionize the way we utilize data. 

Plus, don’t miss our entire track
focused on Big Data & Analytics: Connecting the Dots for a Holistic View,
featuring:

  • AIRNB: Beyond Data Driven
  • Coca-Cola : Two Ears, One Mouth: How
    Coca-Cola is Evolving Social Listening for Deep Analytics and Rapid Response
    Marketing
  • Heineken USA: Unlocking the
    Marketing Mix and Consumer Brand Relationships for Sales Impact
  • Intel Corporation: Incorporating
    Big Data/Analytics into a Traditional Market Research Team
  • Kimberly Clark: Using Consumer
    Insights/Data to Create A New Consumer Category through D2C
  • Lowe’s: Data Philantropy:
    Unlocking The Power of Adjacency Across Sectors
  • Research Now: Holiday Shopping
    with All Screens 24/7

And more to be announced!
Download the conference brochure for more details:
http://bit.ly/1d43gx1
Mention code
FOCI14LINK & Save 15% off the standard rate. Register today: http://bit.ly/1d43gx1
Cheers,
The FOCI Team
@TMRE