Tag Archives: Jeffrey Cole

Content Is “Kinger” Than Ever

“I’m a television guy.  TV is the most powerful medium ever invented” says Keynote Speaker Jeffrey Cole, Center for the Digital Future and Research Professor, USC Annenberg School for Communication.  Keynote Speaker Jeffrey Cole, kicked off the Media Insights and Engagement Conference here in San Diego this morning discussing all things television-where it is today and where it’s heading.

Mr. Cole is a storyteller, no powerpoint (how refreshing!) and full of great anecdotes about television penetration and content distribution.  He says that content drives everything.  “Content is ‘kinger’ than ever,” says Cole.  He knows television better than most and was full of many television viewing predictions.
Here are a few of his television predictions in regards to Millennials:
1.  They don’t use landlines
2.  They don’t subscribe to newspapers
3.   They are not satellite and cable subscribers
4.   Many don’t even own a TV set
Mr. cole predicts that television will completely transform itself in the next 24 months. The average sized TV purchased today is 50 inches. Viewers have a wide array of programming choices-almost too many-with Netflix, HBO, Hulu, ESPN, the four networks, etc.,. There simply are too many choices for viewers at ever-increasing monthly rates.  The bottom line:  we need to provide choice but at far more reasonable rates.  The consumer on average pays about $5.85 month for ESPN which is a great bargain if you love sports.  ESPN currently reaches 100 million cable and satellite subscribers.  Mr. Cole sees an a’ la carte approach to viewing television- we only pay for content we want-as the next big transformation in television viewership.
Other predictions from Mr. Cole:
1. Half of movie screens in America will go away
2. The line between film and television is blurring
3. Best high quality programming is moving to television (think Kevin Spacey in House of Cards, Netflix)
4.  The shine on Netflix is about to disappear with major competitors Amazon and HBO offering original programming at affordable prices
Mr. Cole says it’s a great time to be creating television programming.  It is the most exciting time in television with all the great content that is bubbling up to the surface.  Stay tuned!

About the Author: Kerry Inserra, is Managing Partner and Co-Founder of Zip2Media, a media planning and buying agency located in the San Francisco Bay Area, with a focus on social media, SEO, SEM, traditional media, sports marketing, and blogging.  Kerry has worked for CBS Radio and Television, ABC Radio/Television and Disney.  Follow her @kinserra.

Kick-Off With Keynotes

Welcome to beautiful, sunny San Diego.

I run a boutique Ad Agency in the San Francisco Bay Area-Zip2Media-that keeps me hopping and jumping (and sometimes kicking and screaming) trying to manage client expectations and produce quality work that drives revenue and customer engagement.  It’a a tall order and it keeps me busy.
But I made a promise to myself when I launched Zip2Media that I would attend a minimum of two professional conferences per year.  I’m a perpetual learner at heart. But I’m also selective about how I spend my “learning” time so I ferret out the many marketing and media conference solicitations that clutter my in-box and try to find the conferences most relevant to my core work.   The Media Insights & Engagement Conference is one such conference.  I couldn’t go last year, so I was determined not to miss it this year.  If you’re not learning, you’re not growing.
Tuesday morning the Media Insights & Engagement Conference will kick-off with an exceptional list of accomplished Keynote Speakers.  Beginning at 9am we have Jeffrey Cole, Center for the Digital Future and Research Professor at USC Annenberg School for Communication.  Mr. Cole will speak on Entertainment Media at the Tipping Point, Again.  At 10am we have an outstanding Keynote Panel discussing The Changing Face of America. Marilyn Stephens, Data Dissemination Specialist, Media Lead, with US Census Bureau, Julie Zwissler, SVP, Marketing and Partnerships, MNet America and Michele Meyer VP, Network Research, Univsion.
At 11:15am Tuesday morning we have Keynote speaker Nir Eyal, author, educator, entrepreneur and blogger of NirAndFar.com presenting the topic Hooked: How to Build Habit Forming Products.  
Our final Keynote Panel of the day at noon should appeal to many:  The State of the Industry:  Deciphering the Future.  Panel speakers include David Poltrack, Chief Research Officer, CBS Corporation (I remember his emails fondly from my early days at CBS back in the 90′s), Howard Shimmel, Chief Research Officer, Turner Broadcasting, Liz Huszarik, Media Research and Insight, Warner Bros and Justin Fromm, Head of Ad Sales Research, Hulu.
Set your alarm.  Don’t oversleep (it might be tempting for those of you flying in from the East Coast).  You don’t want to miss this powerhouse of talented media and research professionals, coming together to share their insights, knowledge and expertise.  
Remember, learning is growing. Get your pens out, computers or iPads and be prepared to take copious notes. Set your phones to silence and be present.