James Wong of Law.com, has an easy to follow guideline for understanding the legalities of a company’s entrance into the social media sphere. Wong writes, “Companies should recognize the need of employees to speak in their own voices. So their policies must walk the fine line between protecting the company while respecting the right of the employees to express themselves on the Web. Use policy and training programs to remind employees to use their good judgment and avoid irrational exuberance on social networks. Crafted well, these policies should allow workers to tweet without the company looking like a twit.”
Be sure to check out Wong’s guidelines and template for legal departments, as well as a few best practices that all in the organization should be aware of before entering into social media.